Core Viewpoint - The launch of the "Movie Land" mini-program by the Shanghai International Film Festival and the first Shanghai Film Fans Festival provides an interactive platform for the public to explore the rich cinematic history of Shanghai, integrating over 120 years of film history and key locations in the city [1]. Group 1: Mini-Program Features - The mini-program features a comprehensive database of Shanghai's film geography, offering an immersive exploration experience that combines knowledge, interactivity, and fun [3]. - Users can engage in themed exploration routes, such as "Film History Revisited" and "Land-based Voyage," allowing them to assume roles like film restoration experts or reporters while visiting selected film landmarks [4]. - The program includes a "透卡拍照" feature, enabling users to take photos at specific locations to recreate classic film scenes, enhancing the interactive experience [3]. Group 2: Exploration Activities - The first "Movie Exploration Tour" event was held, starting from the historic Daguangming Cinema, where participants learned about the cinema's history and its significance in Shanghai's cultural landscape [1][2]. - The exploration journey connects various historical sites and stories of notable figures in Shanghai's film history, providing a narrative-driven experience for participants [2]. - The mini-program also features an online check-in competition, where participants can win exclusive rewards, including priority seating for popular screenings at Daguangming Cinema [4][5].