Core Insights - The global NAD module market is expected to see a 14% year-on-year increase in shipment volume in 2024, driven by the growing demand for embedded connectivity in passenger vehicles [1][3]. Group 1: Market Growth and Trends - The significant growth in the Chinese market, particularly from companies like BYD, Geely, Chery, and Nio, has led to an expansion exceeding 30% for Quectel and Fibocom [3][6]. - Continental is focusing on developing its own 4G/5G NAD modules based on Qualcomm's platform, which has contributed to its growth by reducing reliance on external suppliers [3][6]. - By 2030, 5G and 5G RedCap technologies are projected to account for nearly 90% of the total global NAD module shipments [3][8]. Group 2: Competitive Landscape - Qualcomm is expected to maintain its leadership in the NAD chipset market through competitive 5G pricing, despite the entry of new players like MediaTek, HiSilicon, and Samsung into the automotive 5G chipset sector [3][8]. - The transition from 4G to 5G is anticipated to be driven by more centralized architectures, digital cockpits, and advanced driver-assistance systems (ADAS L3+) [8].

数据来源：Counterpoint Research 《2024年Q4 全球汽车蜂窝NAD模组及芯片组追踪报告》 2024年全球NAD模组市场出货量持续增长。根据 Counterpoint最新《全球汽车蜂窝NAD模组及芯片 组追踪报告》 ，随着嵌入式连接技术日益成为乘用车标配，该年度出货量同比增长14%。 分析师观点 针对汽车连接需求增长， Counterpoint 副总监Greg Basich 评论道："Quectel和Fibocom（以 Favalon品牌运营）在中国市场推动下实现强劲增长，该市场扩张超30%，主要源于BYD、Geely、 Chery和Nio等车企的需求上升。另一方面，以Rolling Wireless（中国以外的领导者）和LG为代表的 国际品牌出现下滑，因中国以外市场的需求未能同步复苏。" 随着近期地缘政治发展，美国计划自2027年款车型起限制汽车制造商销售搭载中国和俄罗斯制造软 件的车辆，并自2030年款车型（或无年款车型则从2029年1月1日起）同时禁止相关软件和硬件。此 举可能影响部分中国企业。值得注意的是，我们已观察到Tesla转变策略——在原先采购中国供应商 方案后，现已开始认 ...