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业绩承压继续关店,赢家时尚4000万买了张LVMH的“门票”
Xin Jing Bao· 2025-12-18 14:35
Core Viewpoint - In the challenging high-end women's fashion market, the company Yinger Fashion has invested 40 million RMB to become a limited partner in a private equity fund under LVMH, aiming to access global fashion resources and emerging consumer trends despite the uncertainties involved [2][7]. Group 1: Financial Performance - Yinger Fashion reported a revenue of 6.589 billion RMB in 2024, a decline of 4.68% year-on-year, with a net profit of 469 million RMB, down 44.10% compared to the previous year [3]. - The company experienced a significant drop in sales across various retail channels, attributing the decline to product sales decreases, structural adjustments, and operational optimizations [3]. - In the first half of 2025, Yinger Fashion's revenue was 3.104 billion RMB, a decrease of 6.12%, while net profit slightly increased by 3.2% to 288 million RMB [4]. Group 2: Brand Performance - Among the main brands, only NEXY.CO saw a slight growth of 0.79%, while Koradior and NAERSI experienced declines of 9.68% and 1.87%, respectively [4]. - The brand La Koradior achieved a growth of 10.23%, but this was insufficient to offset the overall pressure from the core brands [4]. - The company closed 74 stores in 2025, reducing the total number of stores to 1,765, with offline retail revenue declining by 6.97% [6]. Group 3: Strategic Investment - Yinger Fashion's investment of 40 million RMB represents approximately 6% of the total fund size, which is managed by L Catterton, a private equity firm under LVMH [7]. - The fund focuses on consumer industry investments, including cross-border expansion and fashion, aligning with Yinger Fashion's interests in the high-end women's fashion sector [8]. - The investment is seen as a way for Yinger Fashion to connect with international fashion brands and enhance its brand's fashion attributes and international positioning [8].
营销开支增三成难抵净利跌超3.6亿!赢家时尚涨不动了吗?
Nan Fang Du Shi Bao· 2025-03-30 13:33
Core Viewpoint - The high-end women's clothing group, Winner Fashion, is facing significant challenges with a decline in both revenue and net profit, despite increased marketing expenditures and a shift towards a multi-channel strategy [1][6][9]. Financial Performance - In 2024, Winner Fashion's revenue decreased by 4.68% to RMB 6.589 billion, while net profit fell over 43% to RMB 469 million, a drop of more than RMB 360 million [1][8]. - The gross profit margin increased by 1.13 percentage points to 76.43% [1]. - The company reported a significant reduction in the number of stores, closing 322 and opening 197, resulting in a net decrease of 125 stores [5]. Brand Performance - Winner Fashion's three main brands, Koradior, NAERSI, and NEXY.CO, which each generate over RMB 1 billion in annual revenue, saw mixed results, with only NEXY.CO achieving a slight revenue increase of 0.79% [3]. - Koradior and NAERSI experienced revenue declines of 9.68% and 1.87%, respectively, indicating a significant drop in the performance of the company's leading brands [3]. Marketing and Strategy - The company increased its marketing and promotional expenses by 32.34% to RMB 263 million, despite the overall revenue decline [6]. - Winner Fashion is focusing on channel innovation and enhancing consumer experience through a strategy that emphasizes large stores and online sales, with e-commerce revenue growing by 16.57% to RMB 1.13 billion [5]. Future Outlook - Winner Fashion plans to deepen its multi-brand, omni-channel, and platform-based strategy over the next decade, aiming to leverage AI in fashion design and supply chain management [9]. - The company is optimistic about its future despite current challenges, with plans to extend brand scenarios and explore new market segments [9].