Core Insights - Getty Images has renewed its partnership with NASCAR, continuing its role as the Official Photography Partner since 2006 [2][3] Company Overview - Getty Images is a leading global visual content creator and marketplace, providing a wide range of content solutions to customers worldwide [7] - The company collaborates with nearly 600,000 content creators and around 360 content partners, covering over 160,000 events annually [7] Partnership Details - The renewed agreement allows Getty Images to provide high-quality imagery from all NASCAR events, including the NASCAR Cup Series™, O'Reilly Auto Parts Series™, and CRAFTSMAN Truck Series™ [3][4] - Getty Images will produce creative editorial assets, including official driver portraits and imagery from NASCAR's broader calendar of events, distributed exclusively through gettyimages.com [4] Content Archive - Getty Images' motorsport collection includes 190,000 NASCAR-owned assets and 1.2 million NASCAR images, making it one of the most comprehensive visual archives of NASCAR history [6] Technological Advancements - Getty Images is adopting generative AI technologies to enhance its content offerings, allowing customers to create commercially safe visuals through text-to-image generation [8]