Core Insights - The 19th RISE China Food Industry Growth Star Awards took place in Nanjing, with Shenzhen Xianzhibao Food Co., Ltd. being a prominent highlight of the event [1] - Xianzhibao won three significant awards: "Annual Super Factory," "Annual Clean Label Pure Quality Award," and "Annual New Retail Channel Coordinate," reflecting its strong supply chain, innovative channels, and product excellence [3][18] Group 1: Company Achievements - Xianzhibao has established itself as a leader in the jelly industry after 27 years of innovation and resilience, transitioning from a follower to a frontrunner [7] - The company has invested heavily in factory upgrades, incorporating automation and high cleanliness standards, which have earned the trust of international brands [9] - Xianzhibao's innovative products, such as tea-flavored jelly and NFC jelly, have gained popularity in new retail channels, showcasing its ability to lead channel innovation [11] Group 2: Product Quality and Market Position - The company emphasizes health and quality, adhering to a "clean label" philosophy with products free from preservatives, artificial flavors, and colors [14] - Xianzhibao has received authoritative certifications for being the national pioneer and top seller in NFC jelly and tea jelly categories, solidifying its leadership in these emerging segments [16] - The five awards received at the ceremony represent a recognition of the company's past achievements and a new starting point for future growth [18]