Core Insights - The Zaozhuang government is promoting the pomegranate industry through e-commerce empowerment, channel integration, and technological innovation, achieving significant sales growth and establishing a notable development model in the industry [1][3]. Group 1: E-commerce Empowerment - Zaozhuang has cultivated over 500 online business entities in the pomegranate sector, with annual online sales exceeding 600 million yuan [3]. - The city has successfully applied for a provincial-level pomegranate e-commerce industrial belt and received a subsidy of 1 million yuan for provincial exhibitions [3]. Group 2: Channel Expansion - Pomegranate co-branded products are now available in over 2,000 convenience stores, including a collaboration with Sinopec to launch a co-branded NFC pomegranate juice [3]. - The introduction of pomegranate products into major retail chains has generated an additional annual sales revenue of 30 million yuan [3]. - A high-standard pomegranate comprehensive trading center has been established, achieving an annual fresh fruit trading volume of 150,000 tons [3]. Group 3: Technological Innovation - Collaborations with leading experts and companies have led to breakthroughs in deep processing technology, including the introduction of a top-tier NFC juice production line with a daily output of 200 tons [5]. - The development of over 20 high-value-added new products, such as cosmetics and special dietary foods, has increased their value by 3-5 times compared to raw fruit [5]. - The deep processing of pomegranate skins, seeds, and leaves has resulted in the production of pomegranate seed oil and cosmetic raw materials, further diversifying revenue streams [5].