Core Insights - The article highlights the success of Aoya Co., Ltd. at the 18th China Licensing Expo, showcasing its "AngryBaby" IP, which combines NFT blind boxes and trendy toy gift boxes, leading to multiple collaboration intentions within three days [1][3]. Group 1: IP and Market Strategy - Aoya's "AngryBaby" character represents a shift in emotional expression, targeting the needs of contemporary young consumers, particularly young parents and Generation Z, by embracing a "Rebel Cute" design philosophy that resonates with their emotional realities [5][6]. - The character's design is inspired by local cultural elements and aims to break the monotony in the toy market dominated by "soft and cute" themes, thus addressing consumer fatigue [5][6]. - Aoya's strategy includes integrating the "AngryBaby" IP into its flagship project, the Qizhou Yanjia Yu Island South Confucius Theme Park, where the character plays a central role in various attractions and merchandise [6][8]. Group 2: Business Model and Market Potential - Aoya has established a comprehensive business model that includes IP creation, derivative products, and operational synergy, enhancing its market appeal and reducing marketing costs through experiential engagement [8][12]. - The company is positioned to capitalize on the rapidly growing Chinese family travel market, projected to exceed 800 billion yuan by 2025, with significant demand emerging from lower-tier cities [9][11]. - Aoya's "Luo Jia Children" brand has already established over 300 child-friendly projects across the country, providing ideal venues for the "AngryBaby" IP [11][12]. - The potential for improved profit margins through IP derivatives is significant, as they typically offer higher gross margins and cash flow generation compared to traditional tourism projects [12].