Summary of Niu Technologies Conference Call Company Overview - **Company**: Niu Technologies - **Industry**: Electric Vehicles (specifically electric scooters and motorcycles) Key Points Sales Performance - In the first nine months of 2025, Niu Technologies sold over 1 million vehicles, a year-on-year increase of 46% [2][3] - Sales in China reached 950,000 units, up 65% year-on-year, while overseas sales were 66,000 units [2][3] - In Q3 2025, total revenue was 1.694 billion RMB, a 65% increase year-on-year [2][3] Revenue Breakdown - Revenue from the Chinese market was 1.617 billion RMB, accounting for 96% of total revenue [3] - Chinese vehicle revenue grew 86% to 1.482 billion RMB, driven by increased sales volume and average selling price (ASP) [2][3] - ASP for domestic vehicles was 3,283 RMB, a 6.7% increase year-on-year [2][3] - Overseas vehicle revenue decreased by 48% to 67 million RMB, primarily due to a decline in scooter sales and ASP [2][5] Profitability - Gross profit for Q3 was 370 million RMB, with a gross margin of 21.8%, an increase of 8 percentage points year-on-year [2][5] - Operating expenses were 297 million RMB, with a ratio of 17.5%, lower than the previous year [5] - Net profit was 82 million RMB, with a net margin of 7.8% [5] Market Dynamics - The transition to new national standards affected September's shipment growth, but the domestic market remains strong [2][6] - Strategic adjustments in the scooter business led to a decline in overseas sales but improved performance in the electric motorcycle segment [2][9] Future Outlook - Q4 revenue is expected to be between 3.7 billion and 3.9 billion RMB [4] - The company plans to increase the proportion of electric motorcycles and expand into lower-tier cities [4][14] - The proportion of lead-acid batteries is expected to rise, with net margins projected to stabilize between 2% to 4% in 2025 and 4% to 6% in 2026 [4][30] Product Strategy - Niu is focusing on high-end products in response to competitive pressures in the low-end market [11] - The company is also expanding its presence in the European market while addressing challenges in the U.S. due to potential tariff increases [12][29] Inventory and Sales Projections - Sales in Q4 are expected to be flat compared to the previous year, with inventory needing to be cleared by November 30 [13] - The company aims to increase the proportion of electric motorcycles from the current 15% to a higher percentage in the future [14] Cost Structure and Pricing - The introduction of new national standards has led to increased costs due to the use of magnesium alloy components, raising vehicle prices by approximately 200 RMB [16][21] - ASP in the Chinese market is expected to stabilize between 3,300 and 3,500 RMB, while overseas ASP is projected to be between 13,000 and 15,000 RMB [22] Strategic Focus - The company’s strategy includes expanding its product line to include both lead-acid and lithium battery vehicles, while also enhancing its presence in lower-tier cities [33] - Niu aims to improve profitability through product line optimization and strategic market positioning [33] Conclusion - Niu Technologies is experiencing strong growth in the domestic market, with a focus on high-end products and strategic adjustments in overseas markets. The company is optimistic about future revenue growth and profitability improvements as it navigates regulatory changes and market dynamics.

Summary of Niu Technologies Conference Call Company Overview - **Company**: Niu Technologies - **Industry**: Electric Two-Wheelers Key Points Sales Performance - In Q2 2025, Niu Technologies achieved total vehicle sales of approximately 350,000 units, a year-on-year increase of 37% [3] - Domestic sales reached 319,000 units, up 54% year-on-year, while overseas sales were 31,000 units, down 35% [3] - The electric motorcycle category saw sales of 3,259 units, with over 300% growth year-on-year, while short-distance travel products declined by about 40% [3] Promotional Activities - The 618 promotional event significantly boosted sales, with a nearly 100% year-on-year increase in sales during this period, indicating improved online channel penetration [4] - Niu aims to increase market share in the 3,500 RMB and above price range from under 10% to 20-30% [4] Average Selling Price (ASP) - The average selling price (ASP) in Q2 2025 increased compared to Q1, with popular models priced above 4,000 RMB, and high-end versions reaching 8,000-9,000 RMB [5] New National Standard Models - New national standard models will be gradually launched starting September 2025, with dealers expected to stock old models in July and August to meet sales until December 1 [6] - The new models will have minor differences in the simplified versions, while luxury versions will use aluminum or magnesium alloys instead of plastic [7] Sales Forecast - Q3 sales growth is expected to rise from 40% to 45%, while Q4 growth is projected to decrease from 20% to 18%, with the second half of the year expected to account for 63% of total annual sales [9] Competitive Advantages - Niu's competitive edge in the high-end electric motorcycle market lies in unique design and technological features, such as long-range capabilities and advanced safety systems [11] Market Share Goals - Niu targets to increase its market share in the 3,500 RMB and above segment, which has a total market capacity of approximately 16 million units [12] Channel Expansion - Niu currently operates around 4,000 stores and plans to add 1,000 to 1,500 more by the end of 2025 [13] Profit Margins - Domestic gross margin has improved to around 20%, but overall gross margin is affected by low-margin overseas scooter business [15] Overseas Market Strategy - Niu plans to continue expanding its electric motorcycle business overseas, which saw significant growth in the first half of 2025, with a gross margin close to 30% [16] Product Diversification - Niu's product range includes electric motorcycles, scooters, and both lead-acid and lithium battery vehicles, with a focus on expanding into lower-tier cities [23] Impact of Lithium-Ion Cost Reduction - The decrease in lithium-ion battery costs has allowed Niu to offer competitive pricing for high-performance electric motorcycles, enhancing their market appeal [21] Design and Innovation - Niu emphasizes unique design through a cross-disciplinary team, ensuring aesthetic appeal while balancing functionality [25] Supply Chain Management - Niu focuses on operational expenses (OPEX) to improve profit margins, balancing cost control with supplier profitability [26][27]