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在广州 AI如何赋能千行百业?AI创意广告助流量变现 AI赋能直播助爆款频出
Guang Zhou Ri Bao· 2025-05-10 19:14
Core Insights - The article highlights the rapid expansion of artificial intelligence (AI) in Guangzhou, particularly in the Tianhe and Haizhu districts, where AI is enhancing advertising creativity and optimizing e-commerce strategies [1][2]. Group 1: AI in Advertising and E-commerce - In Tianhe District, AI technology enables one-click generation of advertising creatives and promotional materials, significantly aiding overseas platforms in achieving high-quality traffic monetization [2]. - The company HuiLiang Technology, founded in 2013, has developed a comprehensive suite of advertising and analytics tools, serving over 10,000 users across 124 countries and regions [2]. - A specific example includes a company in Tianhe that, after integrating HuiLiang's platform, generated over 1 million yuan in annual revenue from embedded advertisements [2]. Group 2: AI in Legal Services - The "Xiao Bao Gong · Legal AI" program, developed in the Huawushan Innovation Zone, automates the generation of legal documents and provides predictive sentencing outcomes [3]. - In 2024, Tianhe is expected to have 108 enterprises primarily engaged in AI-related software, with a total of 922 companies utilizing AI in their operations [3]. Group 3: AI in Video Production - In Haizhu District, the company KuaiZi Technology has developed the "Narra" multimodal video commercial model, which enhances video production efficiency through AI [4]. - The platform has served 7,653 enterprises and achieved a 1,000% growth in overseas business, with over 76 million creative compositions generated [4]. Group 4: AI in E-commerce Live Streaming - The company MoLi Data Group operates over 200 smart live streaming studios, utilizing AI to optimize live streaming strategies and quickly test popular templates, resulting in a revenue increase of over 40% in 2024 [4][5]. - Haizhu District has implemented over 100 industry models and 114 algorithm filing projects, leading in the number of AI initiatives in Guangzhou [5]. Group 5: Expert Recommendations for AI Development - Experts suggest that Guangzhou should leverage its strong industrial foundation and key universities to enhance collaboration between technology, talent, and industry, fostering innovation [6]. - The city is encouraged to utilize its leading AI enterprises to guide and demonstrate best practices in the sector [6].