深圳市漫步者科技股份有限公司投资者关系活动记录表 编号：PR2025070401 | 投资者关系 | 特定对象调研□分析师会议 | | --- | --- | | 活动类别 | □媒体采访□业绩说明会 | | | □新闻发布会□路演活动 | | | □现场参观□其他（请文字说明其他活动内容） | | 参与单位名称 | 富荣基金、世纪证券、信达澳亚基金、深圳凯丰投资、金信基金、 | | 及人员姓名 | 先锋基金、平安基金共 8 人 | | 时间 | 2025 年 7 月 3 日 | | 地点 | 证券公司策略会 | | 上市公司 | 投资者关系总监张北 | | 接待人员 | | | | 公司近况及回答提问内容概括如下： | | | 2024 年以来，公司强化中高端产品、差异化产品的研发和市 | | | 年公司毛利率达到 场投放，推动品牌力持续增长。2024 42.62%， | | | 较上年同期增加 1.49%；公司实现归母扣非净利润 4.29 亿元，同 | | | 比增长 13.66%。 | | | 毛利率提升趋势在 2025 年一季度得以延续——2025 年一季 | | | 度公司毛利率达到 40.94% ...

Group 1: Financial Performance - In 2024, the company achieved total revenue of 2.943 billion CNY, a year-on-year increase of 9.27% [1] - Gross margin reached 40.35%, an increase of 3.02% compared to the previous year [1] - The headset and earphone series generated revenue of 1.841 billion CNY, with a growth of 2.79% and a gross margin of 39.61% [1] - The audio series achieved revenue of 1.1 billion CNY, a year-on-year increase of 20.39% and a gross margin of 41.31% [1] - Domestic sales revenue was 2.312 billion CNY, up 11.57% year-on-year, with a gross margin of 39.73% [1] - Export revenue was 0.631 billion CNY, a year-on-year increase of 1.61%, with a gross margin of 42.62% [1] - The company reported a net profit attributable to shareholders of 429 million CNY, a year-on-year increase of 13.66% [1] Group 2: Recent Developments and Product Launches - The company launched several high-end products, including the NeoBuds Pro3 and S300 flagship speakers [2] - New products in the TWS segment include the TWS X1 Evo and TWS Lolli Pro 3i, with features like lightweight design and extended battery life [2] - The company is focusing on the rapidly growing open-ear headphone market, with over ten models launched [2] - The company has established a multi-brand strategy, introducing brands like "AIRPULSE" and "HECATE" to target different consumer segments [2] - Continuous investment in product differentiation and innovation is planned to enhance brand presence globally [2]