Group 1: Financial Performance - The company's gross profit margin reached 42.62% in 2024, an increase of 1.49% compared to the same period last year [1] - The net profit attributable to shareholders, excluding non-recurring gains and losses, was 429 million yuan, representing a year-on-year growth of 13.66% [1] - In Q1 2025, the gross profit margin was 40.94%, up by 1.64% year-on-year; however, revenue and net profit saw a slight decline compared to the same period last year due to insufficient high-end consumer demand [1] Group 2: Product Development and Launches - The company launched several high-end new products from late 2024 to after the Spring Festival in 2025, including NeoBuds Pro3 and Hi-Fi level flagship speaker S300 [1][2] - New wireless earphones have been upgraded to Bluetooth 6.0 and can achieve real-time multilingual voice translation through the company's apps [2] - The open-ear headphone market is rapidly growing, with the company investing heavily in various forms of open-ear headphones, having launched over ten models to date [2] Group 3: Brand Strategy - The company operates multiple brands, including Hi-Fi audio brand "AIRPULSE" and professional gaming brand "HECATE," aiming to leverage product differentiation globally [2][4] - The brand matrix is being established to cater to a wider consumer base, focusing on music enthusiasts and fashion technology [4]

Group 1: Financial Performance - In 2024, the company achieved total revenue of 2.943 billion CNY, a year-on-year increase of 9.27% [1] - Gross margin reached 40.35%, an increase of 3.02% compared to the previous year [1] - The headset and earphone series generated revenue of 1.841 billion CNY, with a growth of 2.79% and a gross margin of 39.61% [1] - The audio series achieved revenue of 1.1 billion CNY, a year-on-year increase of 20.39% and a gross margin of 41.31% [1] - Domestic sales revenue was 2.312 billion CNY, up 11.57% year-on-year, with a gross margin of 39.73% [1] - Export revenue was 0.631 billion CNY, a year-on-year increase of 1.61%, with a gross margin of 42.62% [1] - The company reported a net profit attributable to shareholders of 429 million CNY, a year-on-year increase of 13.66% [1] Group 2: Recent Developments and Product Launches - The company launched several high-end products, including the NeoBuds Pro3 and S300 flagship speakers [2] - New products in the TWS segment include the TWS X1 Evo and TWS Lolli Pro 3i, with features like lightweight design and extended battery life [2] - The company is focusing on the rapidly growing open-ear headphone market, with over ten models launched [2] - The company has established a multi-brand strategy, introducing brands like "AIRPULSE" and "HECATE" to target different consumer segments [2] - Continuous investment in product differentiation and innovation is planned to enhance brand presence globally [2]