Netflix订阅套餐

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波兰监管机构指控Netflix擅自提价:未获用户同意单方面上调订阅费用
Huan Qiu Wang Zi Xun· 2025-08-26 03:43
Group 1 - The Polish Office of Competition and Consumer Protection (UOKiK) has formally charged Netflix for raising subscription prices without explicit user consent, with increases up to 7 Polish zloty (approximately 13.8 RMB) [1][3] - UOKiK stated that Netflix's price increase process was deemed "passive default" and violated Polish consumer protection laws, which require "active, clear" consent from users for any changes in service terms or pricing [3][4] - Netflix claims compliance with local laws, asserting that notifications were sent via in-app messages and emails, and that price adjustments align with user service agreements [3][4] Group 2 - As of Q2 2024, Netflix holds over 4 million subscribers in Poland, leading the streaming market, with basic subscription prices rising from 37.99 zloty to 42.99 zloty [4] - The Polish consumer rights organization "Federacja Konsumentów" is encouraging affected users to retain billing records and may assist in collective lawsuits for compensation if Netflix is found in violation [4] - UOKiK has requested Netflix to submit a written defense within 14 days and plans to hold a public hearing on September 10 [5] Group 3 - If found guilty, Netflix could face fines up to 10% of its previous year's global revenue, potentially reaching 3.3 billion USD based on 2023 financial reports [5] - This incident is not the first regulatory challenge for Netflix regarding pricing strategies, as it faced warnings in Spain and Mexico for its "password sharing fee" policy and an investigation by the EU Commission into its dynamic pricing algorithms [4]