Financial Data and Key Metrics Changes - SharkNinja achieved $6.4 billion in net sales for 2025, up nearly 16% year-over-year, with domestic net sales growing 13.5% and international net sales increasing 20.8% [23][24] - Adjusted EBITDA increased more than 19% year-over-year to $1.14 billion, with adjusted EBITDA margins expanding approximately 50 basis points [23][29] - Adjusted earnings per share reached a record $5.28, up nearly 21% year-over-year [23] Business Line Data and Key Metrics Changes - Net sales in the cleaning category increased 3.4% year-over-year to $670 million, with carpet extraction being a standout performer [26] - The cooking and beverage category saw net sales increase 11.7% year-over-year to $667 million, driven by the success of the Ninja Luxe Cafe Espresso Machine [26] - The food preparation category experienced a 28.1% year-over-year increase in net sales to $438 million, with strong momentum in frozen treats [26] - The beauty and home environment category grew 63.2% year-over-year to $326 million, the highest growth rate of the year [27] Market Data and Key Metrics Changes - The U.S. market that SharkNinja participates in declined in the low single digits year-over-year for 2025, while SharkNinja gained market share across all four category groupings [7] - The U.K. business grew 9.2% year-over-year in Q4, despite declines in air fryer sales, showcasing the strength of diversification [25] - Latin America, particularly Mexico, showed triple-digit growth, indicating strong momentum and future opportunities [21] Company Strategy and Development Direction - SharkNinja's strategy focuses on diversification across products, channels, and geographies, which is seen as a foundational driver of success [8][21] - The company plans to expand into new categories, with significant excitement around launches in 2026, including two additional subcategories [15] - SharkNinja aims to maintain leadership in existing categories through relentless innovation and execution [17] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to operate effectively in challenging consumer environments, emphasizing consistent execution and durable performance [8] - The outlook for 2026 includes expected net sales growth of 10% to 11% and adjusted net income per diluted share in the range of $5.90 to $6, reflecting a 12% to 14% year-over-year increase [37] - Management highlighted the importance of consumer trust and engagement as central to the company's growth strategy [4][42] Other Important Information - SharkNinja announced a $750 million share repurchase program, reflecting strong cash generation and balance sheet strength [14][35] - The company completed its global Oracle implementation and launched Salesforce in the U.S. and Canada to enhance its direct-to-consumer platform [11] Q&A Session Questions and Answers Question: What is the medium-term growth algorithm for the U.S. business? - Management indicated that the U.S. business is expected to grow at a double-digit rate in 2026, driven by strong D2C growth and retailer support [46] Question: Can you provide context regarding the expansion and its impact on growth margin and expense control? - Management noted that growth in the first half of 2026 will be supported by strong sales, with expectations for continued expense control [47] Question: How do you see the international segment growth profile evolving in 2026? - Management expects international growth to outpace domestic growth, particularly in Latin America and EMEA, with a focus on transitioning to a direct model in various countries [52][54] Question: Can you discuss the customer demographics being attracted through the beauty segment? - Management highlighted that the beauty segment is attracting a younger demographic, including young males, and emphasized the potential for expanding the beauty tech market [64] Question: How would you define the success of recent celebrity campaigns? - Management noted significant growth in social media engagement and brand visibility as indicators of success from celebrity partnerships [70]

Financial Data and Key Metrics Changes - SharkNinja achieved $6.4 billion in net sales for 2025, up nearly 16% year-over-year, with adjusted EBITDA increasing more than 19% to $1.14 billion [23][24] - Adjusted earnings per share reached a record $5.28, up nearly 21% year-over-year [23] - In Q4, net sales increased 17.6% year-over-year to $2.1 billion, with domestic sales up 15.7% and international sales up 21.4% [24][25] - Adjusted gross margins in Q4 increased nearly 40 basis points year-over-year to 48.2% of net sales [29] Business Line Data and Key Metrics Changes - Cleaning category net sales increased 3.4% year-over-year to $670 million, driven by innovations like the Shark Stain Force Cordless Spot and Stain Cleaner [26] - Cooking and beverage category net sales increased 11.7% year-over-year to $667 million, with the Ninja Luxe Café Espresso Machine being a significant contributor [26] - Food preparation category net sales increased 28.1% year-over-year to $438 million, supported by momentum in the frozen treats business [26][27] - Beauty and home environment category saw a remarkable 63.2% year-over-year growth to $326 million, driven by multiple subcategories including Shark beauty tech products [27] Market Data and Key Metrics Changes - The U.K. business grew 9.2% year-over-year in Q4, despite declines in air fryer sales, showcasing the strength of diversification [25] - Latin America, particularly Mexico, experienced triple-digit growth, indicating strong momentum and future opportunities [21][24] - EMEA region showed robust results across multiple countries, with a focus on transitioning to a direct operating model [20][54] Company Strategy and Development Direction - SharkNinja's strategy focuses on diversification across products, channels, and geographies to drive growth [8][9] - The company aims to expand into new categories, having entered two additional subcategories in 2025 and planning to add two more in 2026 [15][16] - Investment in technology, particularly AI, is a key focus for long-term growth, with plans to hire 100 new software engineers [12][11] - The company announced a $750 million share repurchase program, reflecting confidence in its financial position and commitment to shareholder value [14][37] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating macroeconomic challenges, emphasizing that these challenges present opportunities for growth [40] - The outlook for 2026 includes expected net sales growth of 10% to 11% and adjusted net income per diluted share growth of 12% to 14% [38] - Management highlighted the importance of consumer engagement and product resonance as key drivers for future success [60][61] Other Important Information - SharkNinja's balance sheet showed a net cash position at the end of 2025, providing flexibility for future investments [35] - The company has completed its global Oracle implementation and launched Salesforce in the U.S. and Canada to enhance direct-to-consumer capabilities [11] Q&A Session Summary Question: Medium-term growth algorithm for U.S. business - Management indicated that the U.S. business is expected to achieve double-digit growth in 2026, with contributions from both units and pricing [45][46] Question: International segment growth and visibility - Management noted that international growth is expected to outpace domestic growth, with strong momentum in Latin America and EMEA [49][52] Question: Characteristics of customers acquired through beauty segment - Management highlighted that the beauty segment is attracting a younger demographic, including young males, and emphasized the potential for category expansion [63][64] Question: Success of celebrity campaigns and future initiatives - Management reported significant growth in social media engagement and consumer perception, attributing success to celebrity partnerships and a sophisticated demand generation strategy [70][72]

Financial Data and Key Metrics Changes - SharkNinja achieved $6.4 billion in net sales for 2025, up nearly 16% year-over-year, with adjusted EBITDA increasing more than 19% to $1.14 billion [21][22] - Adjusted earnings per share reached a record $5.28, up nearly 21% year-over-year [21] - In Q4, net sales increased 17.6% year-over-year to $2.1 billion, with domestic sales up 15.7% and international sales up 21.4% [22][24] Business Line Data and Key Metrics Changes - Cleaning category net sales increased 3.4% year-over-year to $670 million, driven by innovations like the Shark Stain Force Cordless Spot and Stain Cleaner [24] - Cooking and beverage category net sales rose 11.7% to $667 million, with the Ninja Luxe Cafe Espresso Machine being a significant contributor [24] - Food preparation category saw a 28.1% increase to $438 million, supported by global momentum in frozen treats [24] - Beauty and home environment category experienced a remarkable 63.2% growth to $326 million, the highest growth rate of the year [25] Market Data and Key Metrics Changes - The U.S. market for SharkNinja declined in the low single digits year-over-year, while SharkNinja gained market share across all four category groupings [6] - The U.K. business grew 9.2% year-over-year in Q4, despite declines in air fryer sales [22][23] - Latin America, particularly Mexico, showed triple-digit growth, indicating strong momentum and future opportunities [19][24] Company Strategy and Development Direction - SharkNinja's strategy focuses on diversification across products, channels, and geographies to drive growth [8][10] - The company plans to expand into new categories, having entered two additional subcategories in 2025 and aiming for two more in 2026 [14] - The beauty segment is seen as a significant growth area, with ambitions to become the number one beauty tech company globally [61] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating macroeconomic challenges, viewing them as opportunities for growth [37] - The outlook for 2026 includes expectations for net sales growth between 10% and 11% and adjusted net income per diluted share to increase by 12%-14% year-over-year [34] - The company aims to maintain double-digit growth and expand profitability on the adjusted EBITDA line at a faster rate than top-line growth [20][34] Other Important Information - SharkNinja announced a $750 million share repurchase program, reflecting strong cash flow and a net cash position [13][33] - The company completed its global Oracle implementation and launched Salesforce in the U.S. and Canada to enhance its direct-to-consumer platform [11] Q&A Session Summary Question: What is the medium-term growth algorithm for the U.S. business? - Management indicated that the U.S. business is expected to achieve double-digit growth in 2026, with contributions from both units and pricing [41][42] Question: How will international segment growth evolve in 2026? - Management expects international growth to outpace domestic growth, particularly in Latin America and EMEA, despite some transitional disruptions [45][49] Question: What characteristics define customers acquired through the beauty segment? - The beauty segment is attracting a younger demographic, including young males, and is expanding the market size significantly [58][61]

Financial Data and Key Metrics Changes - The company had a strong guidance heading into Q4, anticipating double-digit growth, which was confirmed as the holiday season performed well [2] - The domestic and international businesses both showed strong performance, with notable growth in new markets such as Mexico and parts of Europe [2][3] Business Line Data and Key Metrics Changes - The direct-to-consumer business was strong during the holiday season, with significant sales through platforms like Amazon and visibility in retail locations such as Costco [3] - The company plans to launch 25 new products in 2026, building on pent-up demand from 2025 [6][7] Market Data and Key Metrics Changes - The company experienced triple-digit growth in its Latin America business, particularly in Mexico, during Q4 [38] - There is significant consumer awareness and demand for SharkNinja products in new markets like South Africa, which is expected to facilitate retailer partnerships [39][40] Company Strategy and Development Direction - The company is focused on affordable, accessible innovation, aiming to serve a broad consumer base across various price points [17][19] - A robust direct-to-consumer strategy is being implemented, with plans to expand globally and enhance customer engagement through loyalty programs and subscriptions [35][36] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the upcoming product launches and the overall health of the business, indicating a strong base for future growth [7][8] - The transition to direct distribution in various markets is expected to be smoother than previous efforts, with a focus on consumer demand driving retailer engagement [38][39] Other Important Information - The company is investing in software engineering talent to enhance product functionality, with expectations for integrated hardware-software products to emerge by the second half of 2026 [27][30] - The company is actively engaging with consumers through platforms like TikTok, aiming to build direct relationships and gather instant feedback [20][22] Q&A Session Summary Question: Update on holiday performance and trends - Management confirmed strong holiday performance and positive trends continuing into 2026 [2][3] Question: Insights on product life cycle management - The company discussed strategies for managing product life cycles, using the air fryer category as a case study for innovation and diversification [10][11] Question: Direct-to-consumer replatforming efforts - The company provided updates on the successful launch of direct-to-consumer platforms in Canada and the US, with plans for further expansion in 2026 [33][35] Question: Transition to self-distribution in new markets - Management detailed the successful transition in Poland, Benelux, and the Nordics, with plans for Spain and Italy in early 2026 [38]

Financial Data and Key Metrics Changes - The company had a strong guidance heading into Q4, anticipating double-digit growth, which was confirmed as the holiday season performed well [2] - The domestic and international businesses both showed strong performance, with notable growth in new markets such as Mexico and parts of Europe [2][3] Business Line Data and Key Metrics Changes - The direct-to-consumer business thrived during the holiday season, with significant sales through platforms like Amazon and Costco [3] - The company launched several new products, including the Luxe Café and the Ninja Crispi, which contributed to the overall positive performance [8][12] Market Data and Key Metrics Changes - The company experienced triple-digit growth in its Latin America business, particularly in Mexico, indicating strong market demand [39] - There is a growing interest in SharkNinja products in new markets like South Africa, where consumer searches for the brand are already high [39][40] Company Strategy and Development Direction - The company plans to launch 25 new products in 2026, focusing on innovation and expanding into new markets [6] - SharkNinja aims to maintain affordable pricing while innovating across various product categories, ensuring accessibility for a broad consumer base [17][18] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the upcoming year, citing a healthy base business and strong consumer interest [7][39] - The transition to direct-to-consumer sales and self-distribution in various markets is expected to enhance growth and streamline operations [35][38] Other Important Information - The company is investing in software engineering to enhance product functionality, with expectations for integrated hardware-software products by the second half of 2026 [27][29] - The direct-to-consumer replatforming efforts in Canada and the U.S. have been successful, with plans to expand to the U.K. and EMEA in 2026 [34][35] Q&A Session Summary Question: Update on holiday performance and trends - Management confirmed strong holiday performance and positive trends continuing into 2026, with excitement for future product launches [2][3] Question: Product life cycle management - Management discussed strategies for managing product life cycles, using the air fryer category as a case study for ongoing innovation [10][11] Question: Direct-to-consumer replatforming efforts - The company provided updates on successful replatforming in Canada and the U.S., with plans for further expansion in 2026 [34][35] Question: Transition to self-distribution in new markets - Management shared insights on the successful transition in Poland, Benelux, and the Nordics, with plans for Spain and Italy in early 2026 [38]

Financial Data and Key Metrics Changes - The company had a strong guidance heading into Q4, anticipating double-digit growth, and confirmed that the holiday season performance was robust, with broad-based growth across retailers and product categories [2][3] - The domestic and international businesses both performed well, with notable success in new markets such as Mexico and parts of Europe [2][3] Business Line Data and Key Metrics Changes - The direct-to-consumer business thrived during the holiday season, with significant sales through platforms like Amazon and Costco [3] - The company is launching a robust product roadmap with 25 new products in 2026, building on pent-up demand from 2025 [6][7] Market Data and Key Metrics Changes - The company reported strong growth in its Latin America business, particularly in Mexico, which saw triple-digit growth [37] - There is a growing demand for SharkNinja products in new markets like South Africa, where consumer awareness is already high before the official launch [38][39] Company Strategy and Development Direction - The company aims to innovate across various price points, maintaining affordability while also introducing premium products [15][17] - The strategy includes enhancing direct-to-consumer channels and leveraging platforms like TikTok for real-time consumer engagement [19][21] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the upcoming product launches and the overall health of the business, indicating a strong base for future growth [6][7] - The transition to direct distribution in new markets is expected to be smoother than previous efforts, with a focus on consumer demand driving retailer engagement [36][39] Other Important Information - The company is actively hiring software engineers to enhance product functionality, with expectations for integrated hardware-software products to emerge by the second half of 2026 [26][29] - The direct-to-consumer replatforming has already shown positive results in Canada and the U.S., with plans to expand to Europe in 2026 [32][34] Q&A Session Summary Question: How is the company managing product life cycles? - The company uses case studies like the air fryer business to illustrate its approach to product life cycle management, focusing on innovation and diversification within categories [9][10] Question: What is the strategy for pricing architecture amidst input cost challenges? - The company emphasizes affordable innovation, aiming to serve a broad consumer base without excessively premiumizing products [14][15] Question: Can you provide an update on the hiring of software engineers? - The company has hired about half of the targeted 100 software engineers, with expectations for product enhancements to be visible by late 2026 [26][29] Question: What are the expectations for the direct-to-consumer replatforming? - The replatforming has improved consumer experience and revenue, with plans for global rollout by the end of Q2 2026 [34][35] Question: How is the company transitioning to self-distribution in new markets? - The company successfully transitioned several European markets to direct distribution and is confident in a smoother process compared to previous efforts [36][37]