Financial Data and Key Metrics Changes - The company had a strong guidance heading into Q4, anticipating double-digit growth, which was confirmed as the holiday season performed well [2] - The domestic and international businesses both showed strong performance, with notable growth in new markets such as Mexico and parts of Europe [2][3] Business Line Data and Key Metrics Changes - The direct-to-consumer business was strong during the holiday season, with significant sales through platforms like Amazon and visibility in retail locations such as Costco [3] - The company plans to launch 25 new products in 2026, building on pent-up demand from 2025 [6][7] Market Data and Key Metrics Changes - The company experienced triple-digit growth in its Latin America business, particularly in Mexico, during Q4 [38] - There is significant consumer awareness and demand for SharkNinja products in new markets like South Africa, which is expected to facilitate retailer partnerships [39][40] Company Strategy and Development Direction - The company is focused on affordable, accessible innovation, aiming to serve a broad consumer base across various price points [17][19] - A robust direct-to-consumer strategy is being implemented, with plans to expand globally and enhance customer engagement through loyalty programs and subscriptions [35][36] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the upcoming product launches and the overall health of the business, indicating a strong base for future growth [7][8] - The transition to direct distribution in various markets is expected to be smoother than previous efforts, with a focus on consumer demand driving retailer engagement [38][39] Other Important Information - The company is investing in software engineering talent to enhance product functionality, with expectations for integrated hardware-software products to emerge by the second half of 2026 [27][30] - The company is actively engaging with consumers through platforms like TikTok, aiming to build direct relationships and gather instant feedback [20][22] Q&A Session Summary Question: Update on holiday performance and trends - Management confirmed strong holiday performance and positive trends continuing into 2026 [2][3] Question: Insights on product life cycle management - The company discussed strategies for managing product life cycles, using the air fryer category as a case study for innovation and diversification [10][11] Question: Direct-to-consumer replatforming efforts - The company provided updates on the successful launch of direct-to-consumer platforms in Canada and the US, with plans for further expansion in 2026 [33][35] Question: Transition to self-distribution in new markets - Management detailed the successful transition in Poland, Benelux, and the Nordics, with plans for Spain and Italy in early 2026 [38]

SharkNinja (NYSE:SN) FY 2026 Conference January 12, 2026 09:00 AM ET Company ParticipantsAdam Quigley - CFOMark Barrocas - CEOConference Call ParticipantsSteven Forbes - AnalystSteven ForbesAll right. Well, good morning, everyone. My name is Steven Forbes, Consumer Discretionary Hardlines Analyst at Guggenheim Securities, and we have the pleasure of hosting SharkNinja's CEO, Mark Barrocas, and CFO, Adam Quigley, for a fireside chat this morning. Mark, it's sort of hard not to go back to early December when ...

Financial Data and Key Metrics Changes - The company had a strong guidance heading into Q4, anticipating double-digit growth, and confirmed that the holiday season performance was robust, with broad-based growth across retailers and product categories [2][3] - The domestic and international businesses both performed well, with notable success in new markets such as Mexico and parts of Europe [2][3] Business Line Data and Key Metrics Changes - The direct-to-consumer business thrived during the holiday season, with significant sales through platforms like Amazon and Costco [3] - The company is launching a robust product roadmap with 25 new products in 2026, building on pent-up demand from 2025 [6][7] Market Data and Key Metrics Changes - The company reported strong growth in its Latin America business, particularly in Mexico, which saw triple-digit growth [37] - There is a growing demand for SharkNinja products in new markets like South Africa, where consumer awareness is already high before the official launch [38][39] Company Strategy and Development Direction - The company aims to innovate across various price points, maintaining affordability while also introducing premium products [15][17] - The strategy includes enhancing direct-to-consumer channels and leveraging platforms like TikTok for real-time consumer engagement [19][21] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the upcoming product launches and the overall health of the business, indicating a strong base for future growth [6][7] - The transition to direct distribution in new markets is expected to be smoother than previous efforts, with a focus on consumer demand driving retailer engagement [36][39] Other Important Information - The company is actively hiring software engineers to enhance product functionality, with expectations for integrated hardware-software products to emerge by the second half of 2026 [26][29] - The direct-to-consumer replatforming has already shown positive results in Canada and the U.S., with plans to expand to Europe in 2026 [32][34] Q&A Session Summary Question: How is the company managing product life cycles? - The company uses case studies like the air fryer business to illustrate its approach to product life cycle management, focusing on innovation and diversification within categories [9][10] Question: What is the strategy for pricing architecture amidst input cost challenges? - The company emphasizes affordable innovation, aiming to serve a broad consumer base without excessively premiumizing products [14][15] Question: Can you provide an update on the hiring of software engineers? - The company has hired about half of the targeted 100 software engineers, with expectations for product enhancements to be visible by late 2026 [26][29] Question: What are the expectations for the direct-to-consumer replatforming? - The replatforming has improved consumer experience and revenue, with plans for global rollout by the end of Q2 2026 [34][35] Question: How is the company transitioning to self-distribution in new markets? - The company successfully transitioned several European markets to direct distribution and is confident in a smoother process compared to previous efforts [36][37]