Core Viewpoint - CITIC Securities reports that Tmall (06110) experienced a decline in revenue and net profit for FY1H26, with year-on-year changes of -5.8% and -9.7% respectively, indicating ongoing pressure from customer traffic and discounts [1] Company Summary - Tmall's revenue and net profit for FY1H26 decreased by 5.8% and 9.7% year-on-year, reflecting persistent challenges in customer traffic and discount pressures [1] - The company maintains its full-year performance guidance despite short-term weaknesses in offline customer traffic and an increasing share of heavily discounted online channels [1] - In the medium to long term, Tmall is expected to gradually return to a stable growth trajectory due to improved inventory health in the industry, recovery in sales momentum from key brands like Nike, and the performance growth of newly independent brands in running and outdoor categories such as SOAR, Norrna, and Norda [1] - CITIC Securities assigns a 15x PE for the fiscal year 2026, corresponding to a target price of HKD 3.5, and maintains a "Buy" rating for the company [1] Industry Summary - The industry is currently facing weak offline customer traffic and significant discounting pressures across all channels [1] - The shift towards online channels with deeper discounts is impacting overall channel discount levels [1] - The recovery of key brands and the introduction of new independent brands in the running and outdoor segments are anticipated to support future growth in the industry [1]