Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown significant revenue growth driven by its own brand expansion, with a projected revenue increase of 52.06% in 2025 and a net profit growth of 70.07% [1][7] - The introduction of new brands and products is expected to continue driving growth, with the company focusing on niche markets and innovative product offerings [7] - The financial forecasts indicate a strong upward trend in both revenue and profit margins, reflecting the company's robust business model and market positioning [1][7] Financial Summary - Total revenue for 2025 is projected at 2,685 million RMB, with a year-on-year growth of 52.06% [1] - The net profit attributable to shareholders is expected to reach 179.66 million RMB in 2025, representing a 70.07% increase compared to the previous year [1] - The earnings per share (EPS) is forecasted to be 0.82 RMB in 2025, with a corresponding price-to-earnings (P/E) ratio of 65.76 [1][8] - The gross margin for the first half of 2025 improved to 56.9%, an increase of 11.4 percentage points year-on-year [7] - The company’s total assets are projected to be 1,513 million RMB by 2026, with a debt-to-equity ratio of 30.15% [8]