Core Insights - The article discusses the emergence of Baoshiji, a brand in the oral nutrition sector, driven by the founder Aimi's personal awakening and commitment to addressing the unmet health needs of consumers in China [1][8] - Baoshiji aims to establish a comprehensive supply chain that emphasizes quality and scientific backing, positioning itself as a trustworthy alternative in a market plagued by skepticism [1][6] Group 1: Company Vision and Mission - Baoshiji was founded with the vision of creating a nutrition brand that emphasizes quality and warmth, advocating for health maintenance starting at age 20 and aiming to halt aging by 30 [1] - The brand's mission is to promote the belief in nutrition science among consumers, striving to improve the overall health of families through natural ingredients and scientific formulations [8] Group 2: Research and Development - Baoshiji has established a Human Nutrition Research Center, creating a global research network that includes over 5,000 experts from more than 30 countries, collaborating with top universities and industry leaders [3][4] - The brand focuses on key research areas such as collagen tripeptides and functional active substances, supported by a team of over 500 doctoral and master's researchers [3][4] Group 3: Quality Control and Safety - Baoshiji implements stringent quality control measures throughout the product lifecycle, including rigorous selection of raw materials and compliance with international production standards [6] - The brand has developed over 100 testing standards to ensure safety and quality, earning recognition from various authoritative organizations and achieving a significant user base [6] Group 4: Industry Responsibility and Standards - Baoshiji actively works to combat the "intelligence tax" phenomenon in the oral nutrition industry by promoting transparency in ingredient sourcing and product testing [8] - The brand adheres to principles of adequate addition and scientific formulation, rejecting exaggerated claims and focusing on consumer education [8]