听着专家细致讲解每味草药的性味归经，滨州医学院研究生王峻的笔记本上很快写满了批注。"中 医药哪里只是看病抓药？这里面藏着'天人合一'的哲学，透着'治未病'的智慧。" 活动结束后，许多同学表示，通过此次中医药文化进校园活动，对中医药文化有了更深入的了解， 增强了传统文化自信和健康素养。 参与制作中药香囊的山东中医药大学大二学生小林兴奋地说："原来草药搭配这么有意思！我专门 查了资料，现在能分清黄芪和当归了。"她晃了晃手机里刚拍的穴位照片，"下次回家要给爸妈露一手穴 位按摩，让他们也亲身感受中医的魅力。" 校企联动：搭建传承创新桥梁 "记得在潍坊学院的活动现场，有个同学追着我问了半小时阿胶的熬制工艺，眼里的好奇劲儿让我 特别感动！"东阿阿胶股份有限公司（以下简称"东阿阿胶"）00后员工甄艺雅翻着手机里的活动照片， 嘴角不自觉地上扬。 合上笔记本，王峻的语气里多了几分坚定："作为医学专业研究生，我得把这些老祖宗的宝贝学深 学透，既要当传承的'接力手'，更要做创新的'排头兵'，让千年智慧能治好现代人的'健康焦虑'。" 王峻说出了很多参与"青春如此多'胶'"山东省中医药文化进校园活动学子的心声。这场由团组织牵 线，高校 ...

Core Viewpoint - The article emphasizes the importance of traditional Chinese medicine (TCM) in promoting health and preventing diseases among the elderly, particularly during the Double Ninth Festival, a day dedicated to honoring the elderly in China [1]. Group 1: Health Management for the Elderly - TCM views health issues in the elderly as an imbalance during the "aging" phase of life, primarily caused by deficiencies in organ function, especially kidney essence and spleen-stomach function [1][2]. - TCM aims to manage elderly health by addressing kidney essence deficiency and spleen weakness to help the elderly avoid or delay illnesses [1]. Group 2: Dietary Recommendations - A balanced diet is crucial for elderly health, with recommendations for regular meal times, moderate portions, and easily digestible foods like yam and barley porridge [2]. - Specific food therapies include warm, soft, and light meals, and methods such as massaging acupoints to enhance digestion [2]. Group 3: Pain Management - Common issues like lower back and leg pain can be alleviated through simple methods such as acupoint massage and herbal hot compresses [2]. - Regular exercise to strengthen leg muscles is also advised [2]. Group 4: Sleep Issues - Insomnia in the elderly is linked to physical weakness and stagnation, with recommendations for dietary remedies and acupoint pressure to promote better sleep [2]. - Lifestyle adjustments, such as avoiding screens before bed and limiting strong tea intake in the afternoon, are suggested [2]. Group 5: Seasonal Health Considerations - Elderly individuals are advised to use TCM methods to prevent seasonal illnesses, particularly during autumn and winter when they are more susceptible to colds [3]. - Emotional well-being is also highlighted, with suggestions for activities that can help alleviate feelings of sadness and promote social interaction [3]. Group 6: Individualized Health Approaches - TCM emphasizes a personalized approach to health management, noting that not all general advice, such as post-meal walking, is suitable for every elderly individual, especially those with cardiovascular conditions [4]. - Specific dietary and exercise recommendations are provided for elderly individuals with chronic conditions like hypertension and diabetes [4].

从 "原料" 到 "成品"：100% 严苛品控守住安全底线 "天然入品，保安全底线，秉高效见证"，这不仅是宝石肌的品牌要求，更是贯穿产品全生命周期的行动 准则。在原料端，品牌建立 "百里挑一" 的筛选标准：对同类原料进行数百次实验对比，从纯度、活 性、安全性等维度综合评估，只选择品质顶尖的原料投入生产；在生产端，品牌历经数百家工厂验厂， 最终选定符合国际标准的生产基地，引入高精度生产设备，确保每一个环节都可追溯；在品控端，品牌 制定超百项检测标准，从原料入场到成品出厂，层层把关，杜绝任何安全隐患。 从 "个人觉醒" 到 "行业破局"：以初心锚定口服营养新方向 不同于常规品牌的商业布局，宝石肌的入局，始于创始人 Aimi 的一次人生觉醒。34 岁那年，这位曾操 盘超 130 亿业绩的职场精英，既遭遇了承诺落空的职业困境，也因长期高压工作陷入身体机能下滑的 健康危机。在走访国内外医疗理疗机构调理的过程中，她亲眼见证了无数人被亚健康困扰却缺乏科学解 决方案的现状，更意识到："国人对'治未病'的需求，远未被真正满足，而鱼龙混杂的市场，正让消费者 对营养行业失去信任。" 这份洞察，让 Aimi 下定决心转型 —— 与其 ...

Core Insights - The rise of traditional Chinese medicine (TCM) health practices among young consumers reflects a deep integration of traditional TCM concepts with modern health management, driven by the awareness of health issues caused by lifestyle factors such as late nights and irregular diets [1][2] - The TCM health trend has created a substantial consumer market, with the market size for food and medicine integration exceeding 370 billion yuan, indicating a growing demand for TCM-related products and services [1] Group 1 - The popularity of TCM health practices among young people is linked to their desire for preventive health measures and body regulation, aligning with the TCM philosophy of "treating before illness" [1] - The emergence of TCM cultural markets and hospitals offering TCM dietary kitchens has created new consumption scenarios favored by young consumers [1] - Businesses are innovating by combining medicinal herbs with food to cater to the preferences of younger demographics, thus expanding market opportunities [1] Group 2 - For the TCM health industry to develop sustainably, there is a need for innovation from TCM enterprises and medical institutions, utilizing modern technology to decode traditional TCM culture [2] - Regulatory bodies should enhance oversight and improve industry entry standards to create a favorable market environment for the TCM health sector [2] - The expectation is for the TCM health trend to thrive and integrate ancient wisdom into modern life, contributing to health consumption and the broader goal of building a healthy China [2]

Core Insights - Hospitals have transformed into popular destinations for young people, offering not only medical services but also unique food and wellness experiences, leading to long queues similar to those seen at tourist attractions and luxury stores [1][10][24] Group 1: Transformation of Hospitals - Hospitals are no longer just places for treatment but have evolved into health management centers, focusing on wellness rather than solely on disease treatment [24][26] - The introduction of innovative services and products, such as traditional Chinese medicine combined with modern experiences, has attracted a younger demographic [36][40] - Hospitals are leveraging their professional credibility to offer high-quality, affordable wellness services, making them appealing to young consumers [30][42] Group 2: Popular Offerings - Unique food items like "medicinal bread" have become local hits, with some hospitals selling thousands of units within hours [12][16] - Wellness services, such as eye care SPAs and rehabilitation treatments, are being marketed as effective and affordable alternatives to traditional options [14][17] - The integration of cultural elements, such as local specialties in food offerings, enhances the appeal of hospital services to younger audiences [36][38] Group 3: Market Dynamics - The shift in hospital services reflects a broader trend where young people prioritize health and wellness, seeking proactive rather than reactive healthcare solutions [20][40] - Hospitals are adopting strategies from popular retail and service sectors, creating a more engaging and less intimidating environment for patients [24][29] - The focus on affordability and value for money has made hospital services competitive against private wellness providers, leading to a win-win situation for both hospitals and consumers [30][34]

Core Viewpoint - The "Love in the Dog Days, Warm Winter" health-themed customer service festival organized by Kunlun Health Insurance aims to integrate health services with community support, enhancing the quality of life for residents through interactive health management experiences [1][3]. Group 1: Event Overview - The fourth edition of the health-themed customer service festival was successfully held in Hangzhou, focusing on the integration of "insurance + community" health services [1]. - The event featured a vibrant opening ceremony with performances from the community dance team, attended by local officials and community residents [1][2]. - The festival is part of Kunlun Health Insurance's annual brand activities, responding to the "Healthy China 2030" initiative, and has successfully attracted public participation since its inception in 2022 [3]. Group 2: Activities and Engagement - The festival included various interactive zones such as a health drink area, health equipment testing, DIY herbal sachets, and free health consultations, engaging numerous residents [4]. - The "Health Home" initiative in the Furong community has provided health monitoring services to nearly a thousand residents, averaging over 30 services per day, establishing itself as a model for community health services [4]. Group 3: Future Plans - Kunlun Health Insurance plans to continue using the "Health Home" as a hub for seasonal health activities, aiming to enrich the "insurance + service" ecosystem and support grassroots health prevention systems [5]. - The company is committed to making health services a tangible part of residents' daily lives, contributing to the "Healthy China" strategy [5].

Core Insights - The rise of medical popularization on short video and live streaming platforms has led to both positive and negative outcomes, with some individuals misusing the platform for selling drugs and medical devices under the guise of health education [1][2] - Regulatory bodies in China have begun to implement guidelines to standardize medical popularization practices, aiming to protect public health and ensure accurate information dissemination [1][2] Group 1: Demand and Supply of Medical Popularization - There is a significant demand for medical popularization content, with 92.1% of 1.074 billion online viewers having encountered health-related content on short video platforms, and 63% of them regularly following health accounts [2] - Despite the demand, the supply of quality medical popularization content remains insufficient, with the national health literacy level projected to be only 31.87% in 2024, highlighting a considerable gap in health knowledge [2][3] Group 2: Professional Involvement and Innovation - Medical professionals are crucial for effective health education, and initiatives in places like Shanghai and Gansu are encouraging their participation by integrating health education into professional evaluations [2] - Innovative formats such as micro-dramas and stage plays are being utilized to make medical knowledge more accessible and engaging for the public, thereby enhancing understanding and retention [3] Group 3: Goals of Medical Popularization - The objective of medical popularization should extend beyond merely conveying information to fostering a deeper understanding of medical concepts and encouraging proactive health exploration among the public [3] - By promoting high-quality and authoritative health education, the industry can combat misinformation and improve overall societal health literacy, contributing to the broader goal of building a healthier China [3]

Core Viewpoint - The article highlights the commitment of Hongjitang Pharmaceutical Group to preserve and innovate traditional Chinese medicine (TCM) culture, particularly through the establishment of the Bian Que Memorial Hall and related cultural activities in Shandong, emphasizing the company's role in promoting TCM heritage and its modern applications [1][4][11]. Group 1: Cultural Initiatives - Hongjitang Pharmaceutical Group launched the Hongjitang Cultural Experience Week on September 23, coinciding with the upcoming 2025 Shandong "Bian Que's Hometown" TCM Cultural Experience Week [1]. - The newly established Bian Que Memorial Hall and other facilities aim to honor the legacy of Bian Que, a historical figure in TCM, and to promote the innovative development of TCM [1][4]. - The company has rebuilt the Bian Que Memorial Hall to pay tribute to the historical significance of Bian Que and to fulfill its responsibility in TCM cultural transmission [4][5]. Group 2: Product and Service Development - Hongjitang has developed a comprehensive health product matrix that includes health foods and traditional Chinese medicines, aligning with Bian Que's medical philosophy of "preventing disease, treating potential diseases, and curing existing diseases" [7]. - The company has established a museum dedicated to traditional Chinese medicine slices, showcasing the history, quality standards, and production techniques of TCM [8][10]. - Hongjitang has created an ecological circle for authentic medicinal materials, ensuring quality control from cultivation to medication through a standardized production and traceability system [10]. Group 3: Community Engagement and Recognition - The "Hongji Yueyang" TCM health consumption scene has been recognized as one of the top 100 new consumption scenes in the country, integrating ecological tourism and cultural festivals [11][13]. - The company actively participated in the preparation for the cultural tourism experience week, setting up dedicated booths to promote TCM health knowledge and engage the public [13]. - Hongjitang's initiatives are seen as exemplary practices in advancing TCM innovation and quality development, contributing to the broader "Healthy China" strategy [13].

Core Points - The health check project for employees of Lunan Pharmaceutical Group for the year 2025 has been successfully completed, with over 10,000 employees participating to gain a comprehensive understanding of their health status [1][3] Group 1 - The health check project included assessments such as BMI, blood pressure, blood sugar, blood lipids, uric acid, ultrasound, and chest CT [3] - The company coordinated with multiple health check institutions to develop a detailed health check plan and arranged for occupational health personnel to conduct both general and occupational health checks [3] - The company extended care to employees' families by securing the same health check package at a discounted rate for them [3] Group 2 - The company emphasizes that employee health is a top priority and aims to implement thorough health protection measures [3] - The health check project is designed to detect early warning signs of health issues, facilitating early diagnosis and intervention [3] - The company has purchased critical illness insurance for all employees and has designated personnel to address any health-related inquiries [3] Group 3 - The company plans to organize experts to analyze the overall health check results and provide professional health guidance and interventions for key abnormal indicators [3] - Various health promotion activities, including health education and specialized training camps, will be conducted to enhance employees' health knowledge and skills [3] - The company aims to instill a health philosophy focused on prevention and personal responsibility for health among employees [3]

Core Insights - The event "Seasonal Health: The Way of Traditional Chinese Medicine" held in Hangzhou combines traditional Chinese medicine with cultural tourism, enhancing the city's summer atmosphere [1][3] - Various traditional Chinese medicine experiences and health assessments were offered, including pulse diagnosis and health evaluations, attracting significant public interest [2][3] Group 1: Event Overview - The event took place from August 23 to 24, featuring a health report-generating robot that provides health status analysis in 15 seconds [1] - Traditional Chinese medicine remedies such as Siwu Decoction and Bazhen Decoction were showcased, appealing to local nostalgia [1][2] Group 2: Health and Wellness Activities - Attendees could participate in hands-on activities like making traditional herbal pills and practicing Tai Chi, alongside free health consultations from renowned Chinese medicine practitioners [2] - The event also included the launch of new health tourism routes focusing on traditional Chinese medicine, promoting deeper integration of culture and wellness [2]