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Facebook is getting an AI dating assistant
TechCrunchยท 2025-09-22 20:27
Group 1: Meta's New AI Features - Meta is introducing an AI assistant to Facebook Dating to help users find better matches tailored to their preferences [1] - The AI can assist users in refining their profiles and suggest specific types of matches, such as "a Brooklyn girl in tech" [1] - A new feature called Meet Cute aims to reduce "swipe fatigue" by providing users with a weekly surprise match based on algorithmic selection [1] Group 2: User Growth and Market Position - Facebook Dating has seen a 10% year-over-year growth in matches among adults aged 18 to 29, with hundreds of thousands of new profiles created monthly [2] - Despite this growth, Facebook Dating's user base remains small compared to competitors like Tinder, which has approximately 50 million daily active users, and Hinge, which has around 10 million [2] Group 3: Industry Trends and Competitor Actions - AI features are becoming standard in mainstream dating apps, with newer apps like Sitch also incorporating AI to differentiate themselves [3] - Match Group, which owns Tinder and Hinge, has invested over $20 million in AI, partnering with OpenAI to enhance its offerings [3] - Recent AI features from Match Group include an AI photo selector for Tinder and AI-powered matching capabilities [4] Group 4: Future of AI in Dating - Bumble has also introduced AI features, with its founder suggesting the potential for personal "AI concierges" to assess compatibility through AI-driven dates [6]