Core Viewpoint - NIO's new model, the L90, is positioned as a smart, spacious family vehicle, with optimistic sales expectations following its launch and competitive pricing [1][3]. Product Launch - The L90 was officially launched on July 31, with nationwide deliveries starting on August 1, offering both six-seat and seven-seat configurations [1]. - The starting price for the six-seat version is 265,800 yuan, while the battery rental option is priced at 179,800 yuan [1]. Technical Specifications - The L90 features an 85 kWh battery pack, available in both two-wheel and four-wheel drive versions [1]. - The rear-wheel drive version has a CLTC range of 605 kilometers, while the four-wheel drive version offers a range of 570 kilometers [1]. - The vehicle is equipped with advanced driver assistance systems, including multiple cameras and sensors, and utilizes the NVIDIA Orin X chip for driving assistance [1]. Market Expectations - Although specific order numbers for the L90 have not been disclosed, the competitive pricing suggests strong sales potential [1]. - The sales system experienced significant demand, indicating a positive market response [3]. Financial Context - In Q1 2025, NIO delivered 42,094 vehicles, marking a year-on-year increase of 40.1%, but still faces profitability challenges [3]. - The L90 is seen as a crucial product to help NIO overcome growth bottlenecks in a highly competitive electric vehicle market [3]. Product Strength - The L90 is designed as a pure electric large SUV, addressing family needs with its spacious interior and ample storage [5]. - NIO's founder has set a target for monthly sales to stabilize at 50,000 units, with the L90 expected to contribute significantly to this goal [5].