Core Viewpoint - Oriental Yuhong has launched a new overseas brand "OYH" and an integrated ecological strategy, marking a significant advancement in its globalization strategy from a focus on product technology to a comprehensive ecosystem centered on brand, IP, digitalization, and culture [1][2]. Group 1: Brand and Strategy - The "OYH" brand represents a core declaration of Oriental Yuhong's global ecological layout, aiming to build a sustainable and trustworthy global industrial partner network [2]. - The brand name "OYH" is derived from the abbreviation of "Oriental Yuhong," encapsulating the company's 30 years of experience in the waterproof industry and global service [3]. Group 2: Global Presence and Operations - Oriental Yuhong has established a service network covering over 150 countries and regions, with 68 production, research, and logistics bases, and 40 localized companies, providing a solid foundation for the "OYH" brand [3]. - The operational model for the "OYH" brand will implement a "global unified standard + local flexible adaptation" approach, addressing industry pain points related to brand recognition and collaboration in overseas markets [3]. Group 3: Cultural Integration and Digital Platforms - The company has introduced a global brand IP "YOHO," symbolizing its mission to create a safe environment for humanity and society, and launched an overseas theme song to convey core values of collaboration and sustainability [5]. - Two digital platforms, "OYH Global" and "OYH Order," have been launched to support the ecological strategy, facilitating brand display and service fulfillment, enabling customers to access global resources seamlessly [5].