Core Viewpoint - Oriental Yuhong has launched a new overseas brand "OYH" and an integrated ecological strategy, marking a significant advancement in its globalization strategy from a focus on product technology to a comprehensive ecosystem centered on brand, IP, digitalization, and culture [1][2]. Group 1: Brand and Strategy - The "OYH" brand represents a core declaration of Oriental Yuhong's global ecological layout, aiming to build a sustainable and trustworthy global industrial partner network [2]. - The brand name "OYH" is derived from the abbreviation of "Oriental Yuhong," encapsulating the company's 30 years of experience in the waterproof industry and global service [3]. Group 2: Global Presence and Operations - Oriental Yuhong has established a service network covering over 150 countries and regions, with 68 production, research, and logistics bases, and 40 localized companies, providing a solid foundation for the "OYH" brand [3]. - The operational model for the "OYH" brand will implement a "global unified standard + local flexible adaptation" approach, addressing industry pain points related to brand recognition and collaboration in overseas markets [3]. Group 3: Cultural Integration and Digital Platforms - The company has introduced a global brand IP "YOHO," symbolizing its mission to create a safe environment for humanity and society, and launched an overseas theme song to convey core values of collaboration and sustainability [5]. - Two digital platforms, "OYH Global" and "OYH Order," have been launched to support the ecological strategy, facilitating brand display and service fulfillment, enabling customers to access global resources seamlessly [5].

Core Viewpoint - The company has launched a new overseas brand "OYH" and an integrated ecological strategy, marking a significant advancement in its globalization strategy from product technology output to a comprehensive ecosystem centered on brand, IP, digitalization, and culture [1][3] Group 1: Brand and Strategy - The launch of "OYH" signifies a shift from a single product focus to a brand-centric approach, aiming to create a sustainable and trustworthy global industrial partner network [3] - The "OYH" brand will implement a "global unified standard + local flexible adaptation" operational model, addressing industry pain points related to fragmented brand recognition and insufficient collaboration in overseas markets [3] Group 2: Market Positioning and Goals - The company aims to transition from "Chinese supply" to "global brand" by customizing solutions based on regional market demands while maintaining core technology and quality control [3] - The core of the second phase of globalization is the dialogue of value and culture, with "OYH" serving as a starting point to integrate Chinese industrial wisdom with global market needs [3]

Core Insights - The launch of the global brand "OYH" marks a new chapter for the company, aiming to serve markets in over 150 countries with a unified and intelligent identity [1] - The OYH brand symbolizes a commitment to consistent global quality, representing the same technological origin, quality standards, and professional service regardless of location [2] - The brand identity will connect nearly 70 production and logistics bases, 35 local operations, and thousands of partners, ensuring a unified brand value worldwide [3] Brand and Cultural Resonance - OYH introduces "YOHO," the first "Guardian of Habitats," inspired by the beaver, symbolizing resilience, wisdom, and creativity [4] - YOHO serves as a relatable companion that embodies the brand's protective mission, facilitating storytelling and building trust across cultures [5] Digital Transformation - The simultaneous launch of the OYH Global portal and OYH Order e-commerce platform signifies a digital leap, enabling boundless reach and instant response in global service [6][7] - Clients can access product information and services instantly from anywhere in the world, making international business more efficient and straightforward [8] Cultural Expression and Vision - The event featured the premiere of the brand anthem "Painting the Skies Divine," which conveys a shared vision to global partners and clients through music [9] - The anthem honors the company's journey and invites collaborative success, elevating the brand vision into a cultural expression [10] Strategic Framework - Four strategic pillars are established for a future-focused global ecosystem: OYH defines identity, YOHO embodies spirit, digital platforms build connections, and the anthem unites purpose [11] - These elements equip the company's global journey with direction, warmth, efficiency, and resonance [11] Commitment to Core Mission - All transformations are rooted in the company's mission to create a lasting and safe environment for humanity and society, fulfilled through a contemporary brand system and digital platforms [12] - The company looks forward to collaborating with global partners to create a sustainable future [13]