8月19日，开放式耳机品牌Shokz韶音重磅公布旗舰新品OpenFit2+，并同步推出两款人气产品的全新配 色——OpenDots ONE柔雾粉与OpenSwim Pro熊猫色。这些新品的集中亮相，不仅丰富了韶音在开放式 耳机领域的产品线，也为用户提供了更个性化、专业化的全场景开放音频解决方案。 OpenFit2+亮相，开放式聆听体验再进化 最新发布的《2025开放式耳机品类趋势洞察报告》指出，"佩戴舒适度"已成为用户选购无线耳机的第一 刚需。而韶音成立以来始终将用户佩戴体验视为核心诉求，此前推出的OpenFit2开放式耳机，凭借舒适 佩戴与卓越音质，迅速赢得消费者青睐。CBNData数据显示，在2025年H1耳挂式市场中该产品销额登 顶。这一次，韶音再度发力推出OpenFit2+，在上一代OpenFit2的卓越音质与自研舒适材料的基础上， OpenFit2+新增了杜比音效、无线充电功能、更有月银、紫棠两款配色上新，进一步丰富了听音细节， 在使用便携性、个性化配色上进一步升级。 OpenFit2+采用左右分体挂耳式海豚弧耳挂设计，符合人体工学原理，遵循黄金分割曲线，能够自适应 不同耳型，长时间使用也不会感到压 ...

Core Insights - The report indicates that open-ear headphones have entered a growth phase, with shipments expected to reach 24.92 million units in 2024, representing a year-on-year increase of 212.0% [1] - The demand for comfort and multi-scenario adaptability has made open-ear headphones a mainstream necessity rather than a niche choice [2] Market Position - The company has established a dominant position in the open-ear headphone market, achieving the highest sales in China for 2024 and ranking first globally in sports headphone sales for the second consecutive year [2] - The high-end open-ear headphone market is expanding, with the market share for products priced above 1,000 yuan increasing to 50%, indicating a clear trend towards premiumization [5] Product Strategy - The company has effectively captured user needs for multi-scenario usage, with users switching between an average of 2.8 scenarios daily, which is significantly higher than other headphone types [6] - The product lineup includes specialized models for various activities, such as OpenRun Pro2 for high-intensity sports and OpenSwim Pro for underwater listening, demonstrating a comprehensive approach to user needs [9] Technological Innovation - The company holds 1,408 patents, establishing a strong technological moat in the open listening space, with innovations in sound quality and comfort being key drivers of its market leadership [10][13] - Recent advancements include the DirectPitch directional sound technology and the Shokz DualBoost technology, which enhance audio performance and user experience [10] Future Outlook - The company aims to continue its focus on acoustic technology, wearing comfort, and sports technology, with plans to further refine its offerings based on user needs and experiences [17]

近日，韶音与第一财经商业数据中心(CBNData)联合发布《2025开放式耳机品类趋势洞察报告》，报告 显示，随着用户对"佩戴舒适度""多场景适配"的需求升级，开放式耳机正迎来爆发式增长——2024年出 货量达2492万台，同比激增212.0%。在这一趋势下，作为开放式耳机品类的开拓者，韶音凭借对用户 痛点的精准把握与持续创新，不仅稳居市场领先地位，更成为行业增长的核心驱动力。 洞察到消费者使用场景从单一到多元，韶音的产品布局也广泛覆盖了多场景互动需求。其中，为跑步、 骑行等高强度运动设计的OpenRun Pro2，兼顾稳固佩戴与环境音感知，提升运动安全性；针对游泳、铁 三场景的OpenSwim Pro，突破水下聆听限制，拓展专业运动边界；面向日常通勤、办公及轻度健身的 耳挂式耳机OpenFit2与耳夹式耳机OpenDots ONE，以轻量化设计实现"无感佩戴"，适配全天候使用。 同时，依托强劲的产品力，韶音也在中国市场拿下了出色成绩。报告数据显示，OpenFit2销额登顶2025 年H1耳挂式市场TOP1，OpenDots ONE斩获2025年H1耳夹式市场销额TOP2；OpenRun Pro2则拿下202 ...

Core Insights - The article highlights the launch of the "Shokz JD Super Brand Day" event, featuring various earphone models from Shokz, including OpenDots ONE, OpenRun, and OpenFit, with significant discounts and promotions available for consumers [1][12] Product Offerings - The newly launched OpenDots ONE is Shokz's first clip-on earphone, designed with an innovative "dynamic titanium arc" structure for a secure fit during intense activities, ensuring it stays in place [3] - OpenDots ONE features Bassphere low-frequency aggregation technology and an 11.8mm dual-driver unit, delivering powerful bass and balanced sound across all frequencies through Shokz's proprietary Shokz OpenBass 2.0+ dynamic tuning algorithm [4] - The OpenRun Pro bone conduction earphones are designed for stability during vigorous activities, featuring Shokz TurboPitch low-frequency enhancement technology and a battery life of up to 10 hours, with a quick charge option [6] - The upgraded OpenRun Pro 2 offers improved sound quality with DualPitch technology and a battery life of 12 hours, with a rapid charging feature that provides 150 minutes of playback after just 5 minutes of charging [7][8] - OpenFit Air, known for its comfort, is lightweight and designed for various activities, while the new OpenFit 2 incorporates advanced materials and technology for enhanced sound quality and comfort [10] Pricing and Promotions - During the event, OpenDots ONE can be purchased for 1258 yuan with member coupons, and offers a 12-month interest-free payment option [4] - OpenRun Pro is priced at 828 yuan, with a government subsidy bringing the effective price down to 703.8 yuan [6] - OpenRun Pro 2 starts at 1118 yuan, with a government subsidy reducing the price to a maximum of 950.3 yuan [8] - OpenFit Air is available for 498 yuan, and OpenFit 2 is priced at 1098 yuan, with government subsidies bringing the effective prices down to 933.3 yuan [10]