Core Insights - The JD Gold List Annual Ceremony revealed the winners of the "Quality Gold Award," "New Product Gold Award," and "PLUS Member Selected Gold Award" for 2025, with over 140 brands recognized for their high quality and reputation [1][3]. Group 1: Consumer Engagement and Impact - Approximately 1 billion people are expected to follow the JD Gold List for their purchases in 2025, with sales growth rates for listed products being 12 times higher than ordinary products and a 100% higher repurchase rate [3]. - Over 80% of consumers recognize the JD Gold List as a "navigation tool" for quality living, helping to alleviate decision-making difficulties in an information-overloaded market [3][4]. Group 2: Brand Trust and Recognition - The JD Gold List leads the industry in consumer awareness, user experience, and purchase satisfaction, with nearly 70% of users mentioning it first when shopping using a list [4]. - Over 90% of consumers express stronger trust in the "Quality Gold List" due to professional testing and third-party quality certifications [5]. Group 3: Brand Growth and Sales Performance - Products listed on the JD Gold List experience significant sales boosts, such as a 120% year-on-year increase for a co-branded product with Nongfu Spring, which also achieved a 99% positive review rate [5]. - The JD Gold List acts as a "trust list" that enhances brand exposure, purchase efficiency, and brand value, exemplified by a 600% increase in exposure and a 500% increase in sales for a listed men's jeans product [8]. Group 4: Innovation and Future Directions - JD announced the arrival of AI-driven lists, transitioning from static to interactive shopping experiences that cater to individual consumer needs, aiming for a "thousand people, thousand lists" approach [7]. - The JD Gold List will continue to expand its co-branded products and optimize its ranking mechanisms to provide more exposure opportunities for brands [7].