Core Insights - JD.com celebrated the 6th anniversary of the JD Gold List, announcing three major awards for 2025: "Quality Gold Award," "New Product Gold Award," and "PLUS Member Selection Gold Award," recognizing over 140 brands for their high-quality products [1][3] - The JD Gold List has demonstrated significant consumer influence, with approximately 1 billion people expected to purchase items from the list in 2025, and products on the list experiencing a sales growth rate 12 times higher than regular products, with a 100% higher repurchase rate [3][4] Consumer Recognition and Trust - Over 80% of consumers view the JD Gold List as a "navigation tool" for quality living, addressing the common pain point of "choice difficulty" in an information-overloaded market [3][4] - According to a report by iResearch, the JD Gold List leads the industry in consumer awareness, user experience, and purchase satisfaction, with nearly 70% of users mentioning it first when shopping [4][6] Innovations and Upgrades - In 2023, the JD Gold List introduced the "Quality Gold List," collaborating with JD's quality laboratories to ensure stricter quality standards for listed products, with over 90% of consumers expressing stronger trust in these products [6][9] - The JD Gold List is transitioning to an interactive shopping experience, creating personalized lists based on individual consumer needs and habits, aiming for a "thousand people, thousand lists" approach [8][9] Brand Growth and Market Impact - The JD Gold List serves as a "trust list" in the e-commerce industry, enhancing brand exposure, purchase efficiency, and brand value, leading to sustained growth for brands [9][11] - For example, after being featured on the JD Men's Jeans Quality Gold List, a product saw over 600% increase in exposure and over 500% increase in sales in the first month, with a 97% positive feedback rate [9][11] Brand Collaboration and Recognition - The JD Gold List has become a significant platform for brands to convey their value, as seen with the collaboration between Soundcore and JD Gold List, which led to a 30-fold increase in traffic for their new product [11][13] - The JD Gold List maintains a principle of no human intervention in its evaluations, ensuring the creation of the most authoritative rankings in the e-commerce sector [13]

Core Insights - The JD Gold List Annual Ceremony revealed the winners of the "Quality Gold Award," "New Product Gold Award," and "PLUS Member Selected Gold Award" for 2025, with over 140 brands recognized for their high quality and reputation [1][3]. Group 1: Consumer Engagement and Impact - Approximately 1 billion people are expected to follow the JD Gold List for their purchases in 2025, with sales growth rates for listed products being 12 times higher than ordinary products and a 100% higher repurchase rate [3]. - Over 80% of consumers recognize the JD Gold List as a "navigation tool" for quality living, helping to alleviate decision-making difficulties in an information-overloaded market [3][4]. Group 2: Brand Trust and Recognition - The JD Gold List leads the industry in consumer awareness, user experience, and purchase satisfaction, with nearly 70% of users mentioning it first when shopping using a list [4]. - Over 90% of consumers express stronger trust in the "Quality Gold List" due to professional testing and third-party quality certifications [5]. Group 3: Brand Growth and Sales Performance - Products listed on the JD Gold List experience significant sales boosts, such as a 120% year-on-year increase for a co-branded product with Nongfu Spring, which also achieved a 99% positive review rate [5]. - The JD Gold List acts as a "trust list" that enhances brand exposure, purchase efficiency, and brand value, exemplified by a 600% increase in exposure and a 500% increase in sales for a listed men's jeans product [8]. Group 4: Innovation and Future Directions - JD announced the arrival of AI-driven lists, transitioning from static to interactive shopping experiences that cater to individual consumer needs, aiming for a "thousand people, thousand lists" approach [7]. - The JD Gold List will continue to expand its co-branded products and optimize its ranking mechanisms to provide more exposure opportunities for brands [7].

Group 1 - The core viewpoint of the article highlights the emergence of the JD Gold List as a significant consumer decision-making tool in the context of a rationalizing market and information overload, with over 1 billion consumers expected to follow the list for their purchases by 2025 [2][3] - The sales conversion rate of products listed on the JD Gold List is 12 times higher than that of ordinary products, with a repurchase rate that is double, indicating a strong correlation between the list's authority and consumer purchasing behavior [3] - An example of a product, a men's denim jeans from Hailan Home, saw a 600% increase in exposure and a 500% increase in sales in the first month after being listed, demonstrating the positive cycle of high exposure leading to high sales and repurchase [3] Group 2 - The JD Gold List's credibility is derived from its "zero human intervention" selection mechanism, which relies on dynamic tracking of sales, reputation, and popularity, establishing a rigorous standard for quality measurement [4] - Over 80% of users believe the JD Gold List helps them find high-quality, well-serviced, and safer products, positioning it as a leader in consumer recognition, experience, and satisfaction within the industry [4] - The introduction of stricter professional testing standards in collaboration with quality laboratories further enhances the list's credibility, exemplified by the TiPlus7100 solid-state drive winning the "Annual Quality Gold Award" due to its superior performance [4] Group 3 - The article discusses the transformation of the shopping experience through AI, moving from static, standardized lists to dynamic, personalized recommendations based on user data, termed "one list for each person" [5] - JD has innovated its business model by opening IP licensing for collaboration, leading to successful co-branded products, such as the collaboration with Nongfu Spring, which saw a 120% year-on-year sales increase [5] - This "list + brand" collaboration not only provides new growth opportunities for brands but also strengthens the market influence of the JD Gold List [5]