在这场世界级的较量中，韶音全球精英运动员的表现尤为瞩目：Tom Evans(汤姆·埃文斯)以19:18:58的成 绩打破英国人UTMB纪录，夺得2025年UTMB(175km组)冠军！韶音精英运动员申加升荣获第8名，Lucy Bartholomew亦斩获UTMB女子组第8名。 除赛事支持外，韶音今年在UTMB期间首次融入播客栏目，冠名播出法国知名越野播客《Dans la tête d'un coureur(跑者之心)》，邀请韶音精英运动员——法国越野名将Mathieu Blanchard与加拿大运动员 Marianne Hogan，分享赛前减压心得。同时，活动还特别邀约听众到场参与了一场别开生面的5公里 跑。 近日，UTMB环勃朗峰超级越野赛在法国霞慕尼圆满落幕。作为这项世界顶级越野赛事的官方唯一指定 运动耳机，Shokz韶音以创新科技陪伴跑者穿越险峻赛道，在开放聆听中平衡环境感知与音乐动力，重 塑山野奔跑的安全与自由。这不仅是一次产品实力的验证，更是一场关于运动精神、人与自然深度联结 的品牌宣言。 联袂世界顶级赛事，深化品牌与用户联结 UTMB环勃朗峰超级越野赛始于2003年，赛事路线环绕勃朗峰，穿越法国、 ...

Core Insights - Shokz has launched its flagship product OpenFit2+, along with new color variants for existing products, enhancing its open-ear headphone lineup and offering personalized audio solutions for users [1][12] Product Launch and Features - The OpenFit2+ emphasizes user comfort, which is a primary demand in the wireless headphone market, and builds on the success of the previous model, OpenFit2, which topped sales in the ear-hook market in H1 2025 [2][12] - OpenFit2+ introduces Dolby audio, wireless charging, and new color options, enhancing sound detail and user convenience [2][5] - The ergonomic design of OpenFit2+ adapts to different ear shapes, ensuring comfort during prolonged use, and features advanced materials for a soft touch [4][5] Sound Quality and Technology - OpenFit2+ incorporates Dolby audio for an immersive listening experience and utilizes Shokz DualBoost technology to enhance soundstage and clarity [5][6] - The product addresses common issues in open-ear headphones, such as sound leakage, with new sound isolation technology [5][6] Battery Life and Usability - OpenFit2+ boasts a remarkable battery life of 48 hours, with 11 hours of continuous playback and quick charging capabilities [6] - The product includes physical buttons for precise control and an app for customizable touch features, enhancing user experience [6][12] Market Positioning and Trends - Shokz recognizes the trend of consumers seeking headphones that reflect personal style, leading to the introduction of diverse color options [7][12] - The company has successfully established a comprehensive product range across four headphone types, positioning itself as a leader in the open-ear headphone market [12]

Core Insights - The report indicates that open-ear headphones have entered a growth phase, with shipments expected to reach 24.92 million units in 2024, representing a year-on-year increase of 212.0% [1] - The demand for comfort and multi-scenario adaptability has made open-ear headphones a mainstream necessity rather than a niche choice [2] Market Position - The company has established a dominant position in the open-ear headphone market, achieving the highest sales in China for 2024 and ranking first globally in sports headphone sales for the second consecutive year [2] - The high-end open-ear headphone market is expanding, with the market share for products priced above 1,000 yuan increasing to 50%, indicating a clear trend towards premiumization [5] Product Strategy - The company has effectively captured user needs for multi-scenario usage, with users switching between an average of 2.8 scenarios daily, which is significantly higher than other headphone types [6] - The product lineup includes specialized models for various activities, such as OpenRun Pro2 for high-intensity sports and OpenSwim Pro for underwater listening, demonstrating a comprehensive approach to user needs [9] Technological Innovation - The company holds 1,408 patents, establishing a strong technological moat in the open listening space, with innovations in sound quality and comfort being key drivers of its market leadership [10][13] - Recent advancements include the DirectPitch directional sound technology and the Shokz DualBoost technology, which enhance audio performance and user experience [10] Future Outlook - The company aims to continue its focus on acoustic technology, wearing comfort, and sports technology, with plans to further refine its offerings based on user needs and experiences [17]

Core Insights - The report indicates that open-ear headphones are experiencing explosive growth, with shipments expected to reach 24.92 million units in 2024, a year-on-year increase of 212.0% [1][2] - As a pioneer in the open-ear headphone category, the company has maintained its market leadership and is a core driver of industry growth [1][2] Market Demand and Trends - "Wearing comfort" has become the primary requirement for users when purchasing wireless headphones, with open-ear headphones being the preferred choice due to their lightweight design and skin-friendly materials [2] - The expectation for "multi-scenario usage" in headphones, such as for sports, daily commuting, and office use, is further driving the expansion of this category [2] - The company holds the top position in sales revenue in the Chinese open-ear headphone market for 2024, and it has also ranked first globally in sports headphone sales for two consecutive years (2023-2024) [2] High-End Market Position - The market for open-ear headphones priced above 1,000 yuan is expanding, with the high-end segment's market share increasing to 50%, indicating a clear trend towards premium products [4] - The company has established a dominant position in the high-end open-ear headphone market through a comprehensive product line strategy [4] Product Strategy and User Needs - The company's success is attributed to its deep understanding of user needs for "multi-scenario usage" and its product development based on user feedback [5] - Users of wireless headphones switch between more than two usage scenarios daily, with open-ear headphones averaging 2.8 scenarios, outperforming in-ear and over-ear headphones [5] - The company has designed products for various high-intensity activities, such as the OpenRun Pro2 for running and cycling, and the OpenSwim Pro for swimming, showcasing its commitment to meeting diverse user needs [7] Technological Innovation - The company's strong technological capabilities are a core driver of its industry leadership, having overcome early challenges in bone conduction technology [8] - Continuous innovation in key technologies, such as the DirectPitch directional sound field and Shokz DualBoost technology, has significantly enhanced audio experiences [8][11] - The company has filed 1,408 invention patents globally, the highest in the open-ear headphone sector, reflecting its deep technological foundation [11] Future Outlook - The company's development path is centered around "user needs" and "technological innovation," achieving dual leadership in product functionality and market position [13] - Future strategies will focus on acoustic technology, wearing technology, and sports technology, aiming to create differentiated products tailored to various user groups and scenarios [13]