Core Viewpoint - DJI has initiated significant price reductions on several products, including the Osmo Pocket 3, in response to competitive pressures and as part of a promotional strategy for the upcoming Double Eleven shopping festival [1][3][9] Pricing Strategy - DJI announced price cuts on various products starting from October 9, with reductions reaching up to 1,478 yuan for certain models [6][8] - The price adjustments are characterized as a routine promotional arrangement for the Double Eleven event, aiming to boost sales and market share [5][9] Market Reaction - The price cuts have led to a surge in consumer demand, with products like the Osmo Pocket 3 quickly selling out [8] - Some consumers expressed dissatisfaction, feeling "betrayed" after purchasing products shortly before the price drop [8][9] Competitive Landscape - The price reduction reflects the intense competition in the consumer electronics market, particularly from companies like Insta360 and traditional smartphone manufacturers [4][12] - DJI's entry into the 360-degree camera market with the Osmo 360 is seen as a strategic move to compete with Insta360, which has long dominated this segment [12][13] Consumer Electronics Trends - The consumer electronics sector is witnessing increased competition, with traditional smartphone manufacturers like OPPO and vivo planning to launch their own handheld imaging devices [16] - DJI's market share in the handheld imaging device sector is projected to decline from 19.1% in 2023 to 13.2% in 2024 due to rising competition [15] Product Challenges - The Osmo Pocket 3, while a flagship product, has limitations such as lack of waterproofing and a single camera lens, which may hinder its appeal in a market where multi-lens smartphones are becoming the norm [15][16] - The recent launch of the ROMO vacuum cleaner has faced criticism regarding its performance and functionality, indicating potential challenges in DJI's expansion into new product categories [18][19] Future Outlook - DJI's price cuts may be a strategy to solidify its market leadership and prepare for future product ecosystem developments amid increasing competition [19]

Group 1 - DJI has launched its first 8K 360-degree camera, the Osmo 360, starting at 2999 yuan [1] - Insta360's CEO Liu Jingkang congratulated DJI on the launch and emphasized the unique features of Insta360's products, including interchangeable lenses and exclusive cloud storage offers [2] - Insta360 has entered the drone market with the announcement of the Antigravity 360-degree drone, aiming to create market growth opportunities [4] Group 2 - Liu Jingkang highlighted that the decision to enter the drone market was made five years ago, anticipating that it would prompt DJI to develop a 360-degree camera [4][5] - The company aims to address unmet customer needs in the drone market and believes that competition with industry leaders like DJI will drive innovation [5] - Liu Jingkang expressed respect for DJI as a pioneer in the industry, acknowledging their role in shaping market conditions [5]