第一次"跳楼"时，刘靖康浑身发抖到身边的同事需要扶住他。操纵这种无人机，要带上类VR眼镜，人眼与无人机同一视角，仿佛身临其境。如同鸟一 样，感受着一次飞行、一场下坠、一种失重，恐惧刺激出内啡肽，肾上腺素飙升下，他完成了一次极限运动。 有没有可能让普通人也能像鸟一样飞行？在"跳楼"中，刘靖康心中浮出一丝构想。 影石是一家探索视觉极限的公司，当全景运动相机已经能探索所有地面乃至水下运动场景时，飞向天空是必经之途。 影石其实在2022年尝试探索过天空场景，以配件的形式——瞳Sphere，这是个"汉堡包"式的全景相机配件，上下各一个镜头，卡扣在大疆机身上。瞳 Sphere的成功之处在于，它能够利用全景拼接算法，在画面中把无人机机身抹掉，让用户拍出没有飞机遮挡的 360° 画面。 瞳Sphere的不成功在于，其本身的重量挂载到无人机上后，会影响无人机的续航，在复杂的飞行环境下还有可能干扰图传信号，造成"炸机"事故。 瞳Sphere在B站视频的评论区里，有网友说："建议直接出能拍全景的无人机。" 影石孵化无人机业务始末。 文 ｜ 申兰 编辑 ｜ 杨轩 "跳楼"（Dive）——飞手控制穿越无人机从高大建筑物、悬崖或瀑布顶端 ...

"跳楼"（Dive）——飞手控制穿越无人机从高大建筑物、悬崖或瀑布顶端垂直俯冲而下——是穿越无人机飞行中最具 标志性、最刺激，也是视觉冲击力最强的动作之一。这也是影石创始人刘靖康学习穿越机后，最爱玩的动作。 第一次"跳楼"时，刘靖康浑身发抖到身边的同事需要扶住他。操纵这种无人机，要带上类VR眼镜，人眼与无人机同 一视角，仿佛身临其境。如同鸟一样，感受着一次飞行、一场下坠、一种失重，恐惧刺激出内啡肽，肾上腺素飙升 下，他完成了一次极限运动。 有没有可能让普通人也能像鸟一样飞行？在"跳楼"中，刘靖康心中浮出一丝构想。 影石是一家探索视觉极限的公司，当全景运动相机已经能探索所有地面乃至水下运动场景时，飞向天空是必经之途。 影石其实在2022年尝试探索过天空场景，以配件的形式——瞳Sphere，这是个"汉堡包"式的全景相机配件，上下各一 个镜头，卡扣在大疆机身上。瞳Sphere的成功之处在于，它能够利用全景拼接算法，在画面中把无人机机身抹掉，让 用户拍出没有飞机遮挡的 360° 画面。 瞳Sphere的不成功在于，其本身的重量挂载到无人机上后，会影响无人机的续航，在复杂的飞行环境下还有可能干扰 图传信号，造成"炸机" ...

"伪需求"还是"新物种" 评判任何消费电子产品的创新价值，都需回归一个根本问题——它是否创造了不可替代的用户体验？ 传统无人机市场已高度分化：追求画质与稳定的航拍机、追求沉浸与速度的FPV穿越机。二者分处两条平行赛道，界限清晰。 全景无人机的核心突破，在于打破了这一界限。将360°全景相机与无人机平台深度融合，配合体感操控与VR眼镜显示，它创造 出一种"所见即所得"的空中拍摄体验。用户无需单独控制云台角度，头部转动即可实时改变取景视角，飞行轨迹与画面构图实 现解耦。 48小时，销售额突破3000万元——这是全球首款全景无人机影翎Antigravity A1交出的首份成绩单。 在消费级无人机市场增长整体趋缓、行业龙头大疆已转向多元拓展的背景下，这一数据显得尤为醒目。 据Statista数据，全球消费级无人机2024年的市场规模为42.7亿美元，同比增长7%，预计未来五年的复合增长率为3.4%，与此前 两位数增长态势形成鲜明对比。 一边是新品发售即登顶电商榜单，另一边则是有行业龙头曾内部评估认为其"市场空间有限"。全景无人机的出现，究竟是一次 针对存量市场的"技术微创新"，还是有望开辟全新品类的"场景革命"。 根 ...

Core Insights - The launch of the Antigravity A1, the world's first panoramic drone, achieved sales exceeding 30 million yuan within 48 hours, indicating strong market interest [1][14]. - In a slowing consumer drone market, where industry leader DJI is diversifying, the A1's performance stands out, raising questions about whether it represents a "technical micro-innovation" or a "scene revolution" that could create a new product category [2][9]. Product Differentiation - The panoramic drone integrates a 360° camera with a drone platform, offering an intuitive "what you see is what you get" aerial shooting experience, allowing users to control the view by simply turning their heads [3][5]. - Compared to traditional drones, the A1 features a low learning curve, high safety, and immersive user experience, making it appealing to new users and those deterred by the complexity of existing products [5][6][11]. Market Context - The global consumer drone market is projected to reach $4.27 billion in 2024, with a modest growth rate of 3.4% over the next five years, contrasting sharply with previous double-digit growth [2]. - Despite initial sales success, the A1's higher price point compared to traditional drones raises concerns about its long-term market viability and user retention [8][14]. Competitive Landscape - The introduction of the A1 challenges the notion that the consumer drone market is saturated, suggesting that unmet niche demands could provide fertile ground for new product categories [9][10]. - The contrasting strategies of DJI, focusing on incremental innovation, and the disruptive approach of the A1 highlight different paths to market success [14]. Future Potential - The A1's design and technology could pave the way for applications beyond consumer use, such as in security, emergency response, and live event broadcasting, enhancing the overall utility of drones [16][17]. - The success of the A1 will depend on its ability to lower usage barriers, expand creative possibilities, and develop supportive ecosystems for panoramic content creation [17][18].

记者丨雷若馨 林典驰 编辑丨孙超逸 48小时，销售额突破3000万元——这是全球首款全景无人机影翎Antigravity A1交出的首份成绩单。 在消费级无人机市场增长整体趋缓、行业龙头大疆已转向多元拓展的背景下，这一数据显得尤为醒目。 据Statista数据，全球消费级无人机2024年的市场规模为42.7亿美元，同比增长7%，预计未来五年的复合增长率为3.4%，与此前两位数增长态 势形成鲜明对比。 一边是新品发售即登顶电商榜单，另一边则是有行业龙头曾内部评估认为其"市场空间有限"。全景无人机的出现，究竟是一次针对存量市场 的"技术微创新"，还是有望开辟全新品类的"场景革命"。 （影翎 A1，来源：影石官网） "伪需求"还是"新物种" 评判任何消费电子产品的创新价值，都需回归一个根本问题——它是否创造了不可替代的用户体验？ 传统无人机市场已高度分化：追求画质与稳定的航拍机、追求沉浸与速度的FPV穿越机。二者分处平行赛道，界限清晰。 全景无人机的核心突破，在于打破了这一界限。将360°全景相机与无人机平台深度融合，配合体感操控与VR眼镜显示，它创造出一种"所见即 所得"的空中拍摄体验。用户无需单独控制云台角度， ...

Core Viewpoint - The release of the Yingling A1 drone by Yingshi has faced significant criticism and skepticism regarding its sales performance, leading to a notable decline in the company's stock price following the launch [1][2][4]. Group 1: Product Launch and Market Response - Yingshi launched the Yingling A1, the world's first 8K panoramic drone, with a starting price of 7,999 yuan, which can be reduced to 6,799 yuan with government subsidies [1]. - Following the launch, Yingshi's stock price fell over 6% the next day, accumulating a decline of more than 8% by December 9, attributed to concerns over disappointing sales figures [1][2]. - In the first three days post-launch, the Yingling sold over 1,500 units, generating approximately 10 million yuan in revenue, which is significantly below the company's annual sales target of 300,000 units [6][9]. Group 2: Competitive Landscape - The ongoing competition between Yingshi and DJI has intensified, particularly with DJI's recent entry into the panoramic camera market and aggressive pricing strategies [2][10]. - Yingshi's internal communications suggest that the company is facing external pressures from industry giants, with claims of supply chain disruptions and negative media coverage impacting their sales [2][8]. - Despite the challenges, Yingshi reported that the Yingling sold over 500 units in its first week, outperforming DJI's Neo 2 model, which sold only 100 units [2]. Group 3: Financial Performance and Strategic Direction - Yingshi's revenue from consumer imaging products was 3.159 billion yuan in the first half of the year, accounting for 86.06% of total revenue, with panoramic cameras being the main product line [8]. - The company has invested heavily in research and development, with R&D expenses reaching 524 million yuan in Q3, a year-on-year increase of 164.81%, representing 17.81% of total revenue [11]. - Yingshi's management emphasizes the importance of these investments for long-term growth, despite a reported decline in net profit of 5.95% year-on-year [11].

刘靖康指出，公司超过70%收入来自原创品类，将继续专注于通过技术创新解决问题，服务好客户是长 期唯一需要关注的事。 中商产业研究院发布的《2025—2030年中国无人机行业市场调查及投资建议报告》显示，2020—2024年 中国消费级无人机市场规模从334.6亿元增长至457.81亿元，年均复合增长率达8.15%。中商产业研究院 分析师预测，2025年中国消费级无人机市场规模将达到502.2亿元。 影石创新此前发布的三季报显示，前三季度实现营业收入66.11亿元，同比增长67.18%；归母净利润 7.92亿元，同比下滑5.95%。公司在财报中解释，利润下降是公司主动选择加大研发投入的结果。第三 季度研发费用达到5.24亿元，同比增长164.81%，主要用于芯片定制和多元化业务布局等战略项目。 【深圳商报讯】(记者陈燕青)上周影石创新旗下全球首款全景无人机——影翎Antigravity A1正式上市， 优惠后到手价6799元起。随后，网络出现不少影翎A1上市"遇冷"的传闻。 为此，影石创始人刘靖康12月8日晚向全体员工发布公开信，回应外界质疑。刘靖康表示，影翎A1仅中 国区两天销售额就突破3000万元，多个海外 ...

【深圳商报讯】（记者 陈燕青）上周影石创新旗下全球首款全景无人机——影翎Antigravity A1正式上 市，优惠后到手价6799元起。随后，网络出现不少影翎A1上市"遇冷"的传闻。 刘靖康指出，公司超过70%收入来自原创品类，将继续专注于通过技术创新解决问题，服务好客户是长 期唯一需要关注的事。 中商产业研究院发布的《2025—2030年中国无人机行业市场调查及投资建议报告》显示，2020—2024年 中国消费级无人机市场规模从334.6亿元增长至457.81亿元，年均复合增长率达8.15%。中商产业研究院 分析师预测，2025年中国消费级无人机市场规模将达到502.2亿元。 影石创新此前发布的三季报显示，前三季度实现营业收入66.11亿元，同比增长67.18%；归母净利润 7.92亿元，同比下滑5.95%。公司在财报中解释，利润下降是公司主动选择加大研发投入的结果。第三 季度研发费用达到5.24亿元，同比增长164.81%，主要用于芯片定制和多元化业务布局等战略项目。 此前在接受机构投资者调研时，影石创新表示，公司坚持长期主义与投入，致力于在垂类场景创造独特 的体验和竞争力，现已在智能影像设备领域具有卓 ...

Core Viewpoint - The launch of the "影翎A1" drone by影石创新 has faced significant criticism regarding its sales performance, with rumors suggesting poor sales figures and rapid resale on second-hand platforms. However, the company's founder, Liu Jingkang, has countered these claims, asserting strong initial sales and positioning the product as a new growth avenue for the company [1][3]. Group 1: Product Launch and Market Response - The影翎A1, marketed as the world's first 8K panoramic drone, was launched with a price of 6,799 yuan after subsidies, and it weighs 249 grams, allowing for simplified flight regulations in many regions [3][4]. - Initial sales figures reported by Liu indicate that the影翎A1 generated over 30 million yuan in sales within 48 hours in China, with additional markets undergoing certification [1][3]. - Despite the positive sales figures, the product faced immediate resale on second-hand platforms at discounts ranging from 400 to 1,000 yuan, leading to a 6.01% drop in影石's stock price on the day following the launch [3][4]. Group 2: Competitive Landscape -影石 and DJI are engaged in fierce competition, with影石 having dominated the global consumer panoramic camera market for six consecutive years, while DJI holds over 70% of the global consumer drone market [2][6]. - Both companies have begun to encroach on each other's core markets, with DJI launching new products targeting影石's successful lines, while影石 introduced the影翎A1 to compete in the drone sector [7]. Group 3: Financial Performance and Investment -影石 reported a revenue of 6.611 billion yuan for the first three quarters of the year, a year-on-year increase of 67.18%, but the net profit attributable to shareholders decreased by 5.95% to 792 million yuan [8]. - The company has significantly increased its investment in research and development, with R&D expenditures reaching 1.085 billion yuan in the first three quarters, a 127.02% increase year-on-year [8]. - Despite the pressure from competition and the need for substantial investment,影石's stock has seen a remarkable increase of over 440% since its IPO, although it has dropped more than 30% from its peak in September [8].

Core Viewpoint - The launch of the "影翎A1" drone by影石创新 has faced significant criticism regarding its sales performance, with claims of low sales and rapid resale on second-hand platforms, prompting a strong response from the company's founder, Liu Jingkang [1][4]. Group 1: Product Launch and Sales Performance - The影翎A1, the world's first 8K panoramic drone, was officially released on December 4, with a standard price of 6,799 yuan after subsidies [3]. - Within 48 hours of its launch in China, the影翎A1 reportedly generated over 30 million yuan in sales [1][2]. - Despite initial sales figures, there were rumors of only a few hundred units sold, leading to concerns about the product's market acceptance [1][4]. Group 2: Competitive Landscape -影石 and DJI are engaged in fierce competition, with影石 aiming to penetrate DJI's stronghold in the consumer drone market [2][6]. - DJI holds over 70% of the global consumer drone market, while影石 has been the leader in the consumer panoramic camera market for six consecutive years [2][6]. - Both companies have recently launched products targeting each other's core markets, leading to a price war [7]. Group 3: Financial Performance and Investment -影石 reported a revenue of 6.611 billion yuan for the first three quarters of the year, a year-on-year increase of 67.18%, but a net profit decline of 5.95% to 792 million yuan [8]. - The company has significantly increased its R&D investment, reaching 1.085 billion yuan in the first three quarters, a 127.02% increase year-on-year [8]. - Despite the pressure from competition,影石's stock price has seen a significant increase of over 440% since its IPO, although it has dropped more than 30% from its peak in September [9].