以下文章来源于硬氪 ，作者张子怡 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 市场格局尚未固化。 文 ｜ 张子怡 编辑 ｜ 袁斯来 来源｜ 硬氪（ID：south_36kr） 封面来 源 ｜ 企业官方 近日，硬氪从知情人士处独家获悉，大疆计划于7月推出其首款消费级全景相机DJI Osmo 360，全景相机赛道或将洗牌。 大疆这款产品早在2024年10月就通过美国联邦通信委员会（FCC）认证。从FCC披露的设计图来看，DJI Osmo 360采用双镜头对称结构，机身比市 面上主流全景相机更为紧凑。其内置1950mAh电池，与其运动相机Osmo Action 5 Pro规格一致。 图片来自FCC 目前主流的全景相机形态多为立杆式，在剧烈运动时，可能会出现不稳定的情况。根据FCC图片，大疆的产品更扁平，更容易收纳、携带和固定。 大疆Osmo 360 全景相机为影像领域的细分赛道，规模虽小，但成长迅速。 根据Frost & Sullivan统计，全球全景相机零售市场规模将从2017年的25.1亿元增长至2027年的78.5亿元，年复合增长超过10%。相比Go Pro等厂商， 大疆进入影像赛道稍晚，但无疑 ...

Core Viewpoint - DJI is set to launch its first consumer-grade 360-degree camera, the DJI Osmo 360, which will expand its imaging ecosystem and position it as a significant player in the panoramic camera market [1] Company Summary - The DJI Osmo 360 has received FCC certification as of October 2024, indicating that it has cleared essential regulatory hurdles for its official release [1] - The camera features a dual-lens symmetrical design and a compact body, enhancing portability compared to mainstream panoramic cameras [1] - It is equipped with a 1950mAh battery that operates effectively in temperatures ranging from 5℃ to 40℃, aligning with the specifications of the recently released Osmo Action 5 Pro [1] - DJI has established a strong presence in the action camera market, particularly with the Osmo Action 5 and Pocket 3, which have allowed it to capture market share from GoPro [3] Industry Summary - The global handheld smart imaging device market was valued at 36.47 billion yuan in 2023, with action cameras accounting for 86.2% of the market, while panoramic cameras represented only 13.8% [4] - The panoramic camera market is experiencing rapid growth, especially in China, which is expected to become a major consumer market [4] - In 2023, the Chinese panoramic camera market was valued at 1.06 billion yuan, making up 21.1% of the global market, with a year-on-year growth rate of 16% [4] - From 2020 to 2024, global shipments of panoramic cameras are projected to increase from 1.132 million units to 2.344 million units, with market size growing from 3.2 billion yuan to 5.85 billion yuan [4] - By 2025, global shipments of panoramic cameras are expected to reach 2.647 million units, with a market size of 6.61 billion yuan [4]

作者 | 张子怡 产品图 全景相机为影像领域的细分赛道，规模虽小，但成长迅速。 大疆这款产品早在2024年10月就通过美国联邦通信委员会（FCC）认证。从FCC披露的设计图来看，DJI Osmo 360采用双镜头对称结构，机身比市 面上主流全景相机更为紧凑。其内置1950mAh电池，与其运动相机Osmo Action 5 Pro规格一致。 （图片来自FCC） 目前主流的全景相机形态多为立杆式，在剧烈运动时，可能会出现不稳定的情况。根据FCC图片，大疆的产品更扁平，更容易收纳、携带和固 定。 编辑 | 袁斯来 近日，硬氪从知情人士处独家获悉，大疆计划于7月推出其首款消费级全景相机DJI Osmo 360，全景相机赛道或将洗牌。 大疆的加入是否会彻底改写现有市场格局值得观察，全景相机市场还远未到终场。 根据Frost & Sullivan统计，全球全景相机零售市场规模将从2017年的25.1亿元增长至2027年的78.5亿元，年复合增长超过10%。相比Go Pro等厂 商，大疆进入影像赛道稍晚，但无疑是一个更为强悍的对手。 2018年，大疆发布了灵眸Osmo Pocket口袋云台相机，2019年发布Osmo Ac ...