Core Viewpoint - DJI's recent price reduction has led to inconsistencies in refund policies across different sales channels, causing confusion and dissatisfaction among consumers [1][2][3] Group 1: Refund Policy Inconsistencies - Online refund policies vary significantly, with some consumers successfully obtaining refunds or compensation for price differences despite the stated "7-day price protection" policy [2][3] - Offline consumers face challenges in obtaining refunds, with some stores refusing to process requests for price differences on activated products, leading to alternative compensation offers such as accessories [3] Group 2: Company Response and Market Strategy - DJI has not issued a unified statement regarding the refund policies, leaving individual stores to manage compensation at their own expense [1][3] - The price cuts are speculated to be driven by the upcoming release of new products and increased competition from major brands like Xiaomi, OPPO, and VIVO, prompting DJI to lower prices to maintain market share [4]

Core Viewpoint - DJI is set to launch its first consumer-grade 360-degree camera, the DJI Osmo 360, which will expand its imaging ecosystem and position it as a significant player in the panoramic camera market [1] Company Summary - The DJI Osmo 360 has received FCC certification as of October 2024, indicating that it has cleared essential regulatory hurdles for its official release [1] - The camera features a dual-lens symmetrical design and a compact body, enhancing portability compared to mainstream panoramic cameras [1] - It is equipped with a 1950mAh battery that operates effectively in temperatures ranging from 5℃ to 40℃, aligning with the specifications of the recently released Osmo Action 5 Pro [1] - DJI has established a strong presence in the action camera market, particularly with the Osmo Action 5 and Pocket 3, which have allowed it to capture market share from GoPro [3] Industry Summary - The global handheld smart imaging device market was valued at 36.47 billion yuan in 2023, with action cameras accounting for 86.2% of the market, while panoramic cameras represented only 13.8% [4] - The panoramic camera market is experiencing rapid growth, especially in China, which is expected to become a major consumer market [4] - In 2023, the Chinese panoramic camera market was valued at 1.06 billion yuan, making up 21.1% of the global market, with a year-on-year growth rate of 16% [4] - From 2020 to 2024, global shipments of panoramic cameras are projected to increase from 1.132 million units to 2.344 million units, with market size growing from 3.2 billion yuan to 5.85 billion yuan [4] - By 2025, global shipments of panoramic cameras are expected to reach 2.647 million units, with a market size of 6.61 billion yuan [4]