Core Insights - JD.com is committed to investing in AI technology over the next three years to create a trillion-yuan AI ecosystem across various industries [1] - The company has launched new AI products under the brand JoyAI, focusing on retail, health, logistics, and industrial applications [1] Group 1: AI Technology and Innovations - JD.com has introduced the Oxygen AI architecture, which enhances traditional browsing and search experiences by aligning with human decision-making processes [3] - The upcoming JD App 16.0 will feature a smart search recommendation function called "Love Purchase," which uses natural language processing to understand user needs and provide personalized shopping experiences [3] - The Oxygen-9N-xLLM model inference engine has been open-sourced, achieving a fivefold increase in efficiency and a 90% cost reduction for JD's retail operations [5] Group 2: Digital Human Technology - JD's digital human platform has been upgraded to version 4.0, introducing the industry's first brand ambassador digital human [5] - In the live streaming sector, digital humans cost only one-tenth of real human hosts while outperforming over 80% of them in sales effectiveness [5] - The production cost of a single digital human has decreased from tens of thousands to double digits, representing a cost reduction of over 90% compared to traditional filming methods [5] Group 3: Marketing Strategies for Upcoming Events - For the upcoming Double 11 shopping festival, JD.com plans to leverage technology to create innovative marketing strategies, including scenario-based shopping guides [4] - The company has introduced a "topic" feature that aggregates content related to specific products, enabling a rapid trigger of smart shopping processes [4] - Future developments may allow for the combination of intelligent agents and large models to transform shopping knowledge into actionable marketing content [4]