Group 1 - Xiaomi regained the top position in the Southeast Asian smartphone market for the first time since Q2 2021, with a shipment of 4.7 million units and a market share of 19%, reflecting an 8% year-on-year increase [1][4] - Transsion ranked second with a shipment of 4.5 million units and an 18% market share, benefiting from a 17% year-on-year increase due to the launch of new entry-level models [1][4] - Samsung ranked third with a shipment of 4.3 million units and a 17% market share, experiencing a 3% year-on-year decline [2][4] Group 2 - OPPO (excluding OnePlus) ranked fourth with a shipment of 3.5 million units and a 14% market share, showing a 19% year-on-year decline [3][4] - Vivo ranked fifth with a shipment of 2.8 million units and an 11% market share, reflecting a 21% year-on-year decline [3][4] - The total smartphone market in Southeast Asia saw a year-on-year decline of 1%, with total shipments of 25 million units in Q2 2025 [1][4] Group 3 - Xiaomi's performance was attributed to the expansion of its direct and carrier channels, which laid a solid foundation for the scaling of its sub-brands [4] - POCO's shipment increased by over 100% year-on-year, while the high-end Xiaomi 15 series saw a 54% year-on-year growth [5]