以下文章来源于TrendForce集邦 ，作者TrendForce | Rankings | Brand | Production | QoQ | Market Share | | --- | --- | --- | --- | --- | | 1 | Samsung | 63 | 8% | 19% | | 2 | Apple | 57 | 23% | 17% | | 3 | Xiaomi | 45 | 6% | 14% | | 4 | Oppo | 40 | 8% | 12% | | 5 | Transsion | 29 | 9% | 9% | | 6 | Vivo | 28 | 8% | 9% | 三星（ Samsung ） TrendForce集邦 . TrendForce集邦咨询是一家全球高科技产业研究机构，研究领域横跨存储器、AI服务器、集成电路与半 导体、晶圆代工、显示面板、LED、AR/VR、新能源（含太阳能光伏、储能和电池）、AI机器人及汽车 科技等，提供前瞻性行业研究报告、产业分析 根据TrendForce集邦咨询最新调查，下半年手机市场迎来传统旺季，加上品牌陆续发布新机，推 升2025年第 ...

Group 1 - Xiaomi regained the top position in the Southeast Asian smartphone market for the first time since Q2 2021, with a shipment of 4.7 million units and a market share of 19%, reflecting an 8% year-on-year increase [1][4] - Transsion ranked second with a shipment of 4.5 million units and an 18% market share, benefiting from a 17% year-on-year increase due to the launch of new entry-level models [1][4] - Samsung ranked third with a shipment of 4.3 million units and a 17% market share, experiencing a 3% year-on-year decline [2][4] Group 2 - OPPO (excluding OnePlus) ranked fourth with a shipment of 3.5 million units and a 14% market share, showing a 19% year-on-year decline [3][4] - Vivo ranked fifth with a shipment of 2.8 million units and an 11% market share, reflecting a 21% year-on-year decline [3][4] - The total smartphone market in Southeast Asia saw a year-on-year decline of 1%, with total shipments of 25 million units in Q2 2025 [1][4] Group 3 - Xiaomi's performance was attributed to the expansion of its direct and carrier channels, which laid a solid foundation for the scaling of its sub-brands [4] - POCO's shipment increased by over 100% year-on-year, while the high-end Xiaomi 15 series saw a 54% year-on-year growth [5]