Core Insights - The article discusses the performance and market position of Xiaomi smartphones based on 10 research reports from Counterpoint Research, highlighting growth in various regions and segments [4]. Group 1: Global Smartphone Market Performance - In Q3 2025, global smartphone shipments increased by 4% year-on-year, with Samsung and Apple leading the market. Xiaomi held a 14% share, showing a 2% year-on-year growth, particularly strong in Southeast Asia, the Middle East, and Latin America [5]. - The high-end smartphone market (>$600) saw an 8% year-on-year growth in H1 2025, with Xiaomi's high-end smartphone sales increasing by 55% year-on-year, mainly driven by the Chinese market [9]. Group 2: Regional Market Insights - In Indonesia, Xiaomi maintained a 21% market share in Q2 2025, benefiting from offline channel expansion and a diverse product lineup, despite a 7% decline in overall smartphone shipments [11]. - In Vietnam, Xiaomi launched the 5G-enabled Redmi Note 14, contributing to the 50% market share of 5G smartphones in Q2 2025 [13]. - In Latin America, Xiaomi achieved double-digit year-on-year growth in Q2 2025, solidifying its position in markets like Chile and Colombia, despite challenges in Brazil [17]. Group 3: Xiaomi's Strategic Developments - Xiaomi's Q2 2025 smartphone revenue decreased by 2% year-on-year, with a revised annual shipment target of approximately 175 million units, reflecting a 5%-6% growth expectation, which is significantly higher than the industry average [35]. - The company reported a 30.5% year-on-year revenue growth in Q2 2025, with substantial growth in its automotive and consumer electronics segments, showcasing its successful diversification strategy [40]. - Xiaomi's market share in China reached 15.7% in Q2 2025, with the brand maintaining growth through competitive pricing and promotions, despite a 2% decline in overall smartphone shipments in the country [28].

Core Viewpoint - The article discusses the current state of Huawei and other Chinese smartphone brands in the Middle East market, highlighting the challenges and strategies they face in the wake of U.S. sanctions and competition from established brands like Apple and Samsung [1][2][8]. Group 1: Huawei's Market Position - Huawei's smartphones are unable to pre-install Google Mobile Services (GMS) due to U.S. sanctions, significantly impacting their overseas sales [2]. - Despite the challenges, Huawei's high-end devices like the Mate XT and Pura80 series are performing well in the Gulf Cooperation Council (GCC) countries [1][4]. - Huawei's wearable devices, such as the WATCH GT series, have seen significant success, with over 54 million units shipped globally, indicating a lesser impact from sanctions compared to smartphones [3]. Group 2: Competitive Landscape - Samsung and Apple maintain strong market positions in the Middle East, with Samsung holding a 34% market share and achieving a 39% growth rate [6]. - Honor has experienced rapid growth, with a 95% increase in market share, attributed to effective retail expansion and appealing product positioning [6]. - The overall smartphone market in the Middle East saw a 15% year-on-year growth, reaching 13.2 million units shipped in Q2 [6]. Group 3: Strategies of Other Chinese Brands - OPPO is increasing its focus on overseas markets, with over 60% of its revenue coming from international sales, particularly in the mid-to-high-end segments [7]. - Vivo reported a 13% growth in overseas sales, with plans to launch its OriginOS 6 globally, indicating a strategic shift towards enhancing its international presence [7]. Group 4: Future Prospects for Huawei - Huawei aims to expand its HarmonyOS ecosystem globally, which is seen as a potential game-changer for the company in regaining its market position [8]. - The advanced features of HarmonyOS, such as remote control capabilities, are highlighted as competitive advantages over existing operating systems [8].

Core Insights - Xiaomi Group's public relations manager Wang Hua stated that there are currently no plans to reduce orders for the Xiaomi 17 series, as the company has introduced a new 16GB+1TB version of the standard model and increased orders for the 17 Pro series, leading to an overall increase in product orders compared to the previous generation [1] - Xiaomi Group's president Lu Weibing noted that the Xiaomi 17 series has generated significant attention, with initial sales results being very promising, particularly for the Pro Max model, which has surpassed the 6K+ sales threshold [1] - Lu Weibing acknowledged that while the bold changes and innovations in the Xiaomi 17 series carry risks, the company believes that the risk of not seeking change is greater, and positive user feedback has validated their innovative approach [1] Product Details - The Xiaomi 17 series has seen a structural improvement in product offerings, with the decision to increase production of the 1TB version based on user feedback, despite the previous generation's 1TB version having a low sales ratio [1] - The company plans to start delivering the new 1TB version on October 5, which has impacted the initial sales of the standard version [1]

Core Viewpoint - Xiaomi is successfully implementing its "new retail" strategy in Southeast Asia, focusing on high-end products and a comprehensive customer experience through its physical stores, such as the Xiaomi Home in Bangkok, which has significantly contributed to its overseas revenue [1][5][6]. Group 1: Store Experience and Product Performance - The Xiaomi Home in Bangkok resembles a technology exhibition rather than a typical retail store, allowing customers to interact with various smart devices, enhancing the immersive experience [2][6]. - The flagship Xiaomi 15 series smartphones accounted for 45% of the store's total revenue shortly after launch, highlighting the strong performance of high-end products in a competitive market [4][6]. - In Q2 2025, Xiaomi regained the top position in the Southeast Asian smartphone market with a 19% market share, selling 4.7 million units, while the high-end smartphone segment saw a 54% year-on-year increase in sales [4][6]. Group 2: New Retail Strategy and Market Expansion - Xiaomi's new retail strategy aims to enhance efficiency and user experience through direct sales and digital management, eliminating intermediaries and reducing costs [5][6]. - The company plans to open over 100 new stores in Thailand and Malaysia this year, with a long-term goal of establishing 10,000 Xiaomi Homes globally within five years [6][7]. - Xiaomi's approach to international markets includes a mix of direct sales and local partnerships, allowing for rapid expansion while maintaining brand consistency [6][7]. Group 3: Product Diversification and Future Plans - 2025 marks the beginning of Xiaomi's major push into the home appliance market in Southeast Asia, with significant sales of air conditioners and other high-end products [4][7]. - The company is also exploring opportunities in the European market for home appliances and plans to expand its automotive offerings by 2027 [7][11].

Core Insights - Xiaomi is successfully expanding its retail presence in Southeast Asia, with its flagship store in Bangkok showcasing a unique immersive experience that integrates various smart home products, contributing significantly to its overseas revenue [2][3] - The Southeast Asian smartphone market is competitive, with Xiaomi regaining the top position for the first time in four years, achieving a market share of 19% and selling 470 million units in Q2 2025 [3][4] - Xiaomi's new retail strategy emphasizes high efficiency and improved user experience, with plans to open over 100 new stores in Thailand and Malaysia this year [4][5] Group 1: Retail Strategy - Xiaomi's retail model eliminates intermediaries and utilizes digital management to reduce costs, allowing for consistent pricing across online and offline channels [4] - The company has adopted a hybrid model of direct sales and local agents in Southeast Asia to maintain brand consistency while leveraging local resources [4][5] - The flagship store in Bangkok has become a model for Xiaomi's new retail strategy, showcasing high-end products and a comprehensive ecosystem experience [2][4] Group 2: Market Performance - In Q2 2025, Xiaomi's total revenue reached 116 billion yuan, a 30.5% increase year-on-year, with smart home appliances seeing a 66.2% revenue growth [4] - The Xiaomi 15 series saw a 54% year-on-year increase in sales, indicating the success of its high-end smartphone strategy in Southeast Asia [3][4] - The company has sold over 10,000 units of its new home appliances in Southeast Asia since March 2025, with air conditioning units making up a significant portion of sales [3][4] Group 3: Future Plans - Xiaomi aims to establish 1,000 overseas stores in the next five years, positioning new retail as a key strategy for global expansion [5][6] - The company is also planning to export home appliances to Europe and is considering the future export of electric vehicles by 2027 [7][8] - Xiaomi's approach to international markets is categorized into three types: mature markets, emerging markets, and those with recent achievements, each requiring tailored strategies [6][7]

Core Insights - Indonesia's smartphone shipments are projected to decline by 7% year-on-year in Q2 2025 due to weak demand and macroeconomic uncertainties [1] - Samsung and Xiaomi are the only major brands to experience growth, with Samsung's shipments increasing by 20% and Xiaomi's by 10% [1][3] - The entry-level smartphone segment (priced under $150) saw a 3% increase in shipments, while the mid-to-high-end market experienced a significant decline [1][4] Market Dynamics - Samsung's growth is attributed to its comprehensive 5G A-series lineup, strong marketing, trade-in promotions, and attractive installment plans, positioning it as the second-largest player in the market [3] - Xiaomi maintains the largest market share at 21%, bolstered by its offline channel expansion and product diversification, with recent launches in the 15 series and Pocophone F7 series contributing to its growth [3] - OPPO and vivo faced declines in shipments, down 14% and 29% respectively, due to a strategic shift towards higher price segments without new entry-level products [3] 5G and Future Outlook - The share of 5G smartphones in Indonesia reached a record high of 35%, with entry-level models under $150 accounting for 13% of the overall market [4] - Government initiatives, including the construction of 8,500 new 5G base stations, are expected to enhance market conditions [4] - Analysts predict an improvement in macroeconomic confidence and consumer spending in the latter half of 2025, suggesting potential growth for the smartphone market [4]

Core Viewpoint - The smartphone shipment volume in Indonesia decreased by 7% year-on-year in Q2 2025 due to cautious consumer spending and macroeconomic uncertainties [3][4]. Group 1: Market Dynamics - Most smartphone brands in Indonesia experienced a decline in shipment volume in Q2 2025, except for Samsung and Xiaomi, which saw year-on-year growth of 20% and 10% respectively [4][9]. - The demand during the holiday season was notably weaker compared to previous years, with consumer purchases focusing on entry-level models priced under $150, which saw a 3% increase in shipment volume [6][10]. - The government’s consumption stimulus policies primarily targeted basic livelihood areas, providing limited support to the smartphone market [6]. Group 2: Brand Performance - Samsung achieved the highest shipment growth among major manufacturers, with a 20% increase, positioning it as the second-largest brand in market share, following Xiaomi [6][9]. - Xiaomi maintained its market leadership with a 21% share, supported by offline channel expansion and a diversified product portfolio, including the newly launched 15 series and Pocophone F7 series [6][9]. - OPPO and Vivo experienced significant declines in shipment volume, with decreases of 14% and 29% respectively, due to a strategic shift towards higher price segments and a lack of new entry-level products [7]. Group 3: Future Outlook - The share of 5G smartphones in Indonesia reached a record high of 35% in Q2 2025, driven by the demand for entry-level models [10]. - The Indonesian government is enhancing 5G infrastructure by constructing 8,500 new base stations, which is expected to improve market conditions [10]. - As macroeconomic confidence improves in the second half of 2025, the smartphone market in Indonesia is anticipated to experience growth [12].

Core Viewpoint - Xiaomi's electric vehicle (EV) business is expected to achieve profitability by 2025, leveraging its competitive pricing and strong sales momentum, despite facing challenges related to rapid expansion and production capacity [2][4][6]. Group 1: Financial Performance - In the fiscal quarter from April to June 2025, Xiaomi reported a 30% year-on-year increase in overall revenue, reaching 115.9 billion yuan, with net profit soaring to 11.8 billion yuan, a 2.3-fold increase compared to the same period last year [4]. - Xiaomi's EV-related business incurred a loss of 300 million yuan, despite the company investing approximately 30 billion yuan in the EV sector over the past three years [4][5]. - The gross margin for Xiaomi's automotive business reached 26.4%, surpassing BYD's automotive gross margin of 22% for the 2024 fiscal year [5]. Group 2: Product Launch and Sales - The EV sedan "SU7," launched in March 2024, has seen strong sales, while the SUV "YU7," released in June, received over 240,000 pre-orders within 18 hours [6]. - Xiaomi is currently able to deliver 30,000 vehicles per month, but faces long delivery times of 34-58 weeks for new models, which could lead to customer attrition if not addressed [6]. Group 3: Market Challenges - Despite strong performance in the EV sector, Xiaomi faces issues related to production capacity and sales disputes, which could harm its brand image if unresolved [6]. - The company is also experiencing a 2% decline in overall smartphone revenue, prompting a downward revision of its 2025 shipment target by 5 million units to 175 million [9]. - The economic uncertainty and low demand in the Chinese real estate market are contributing to a challenging operating environment, necessitating the establishment of a business model that does not rely on subsidies [9].

Core Viewpoint - Xiaomi is set to launch the official version of its new operating system, Surge OS 3, with the Xiaomi 16 series, while older models will have early access to the beta version [1] Group 1: Operating System Features - Surge OS 3 represents a significant system overhaul for Xiaomi, incorporating Android 16 as its foundation along with a range of innovative software features [1] - The new OS will introduce an interactive feature similar to Apple's Dynamic Island, allowing users to view and manage real-time statuses of third-party applications like food delivery and music playback from the top of the screen without opening the apps [1] Group 2: Rollout Strategy - The beta version of Surge OS 3 will first be available for the Xiaomi 15 series and REDMI K80 series, followed by a gradual rollout to older models [1] - This update strategy prioritizes the latest flagship models for the new system, with plans to extend the update to mid-range products subsequently [1] Group 3: Upcoming Product Launch - The Xiaomi 16 series is scheduled to be unveiled in September [1]

Group 1 - Xiaomi regained the top position in the Southeast Asian smartphone market for the first time since Q2 2021, with a shipment of 4.7 million units and a market share of 19%, reflecting an 8% year-on-year increase [1][4] - Transsion ranked second with a shipment of 4.5 million units and an 18% market share, benefiting from a 17% year-on-year increase due to the launch of new entry-level models [1][4] - Samsung ranked third with a shipment of 4.3 million units and a 17% market share, experiencing a 3% year-on-year decline [2][4] Group 2 - OPPO (excluding OnePlus) ranked fourth with a shipment of 3.5 million units and a 14% market share, showing a 19% year-on-year decline [3][4] - Vivo ranked fifth with a shipment of 2.8 million units and an 11% market share, reflecting a 21% year-on-year decline [3][4] - The total smartphone market in Southeast Asia saw a year-on-year decline of 1%, with total shipments of 25 million units in Q2 2025 [1][4] Group 3 - Xiaomi's performance was attributed to the expansion of its direct and carrier channels, which laid a solid foundation for the scaling of its sub-brands [4] - POCO's shipment increased by over 100% year-on-year, while the high-end Xiaomi 15 series saw a 54% year-on-year growth [5]