Industry Overview - The health and fitness industry has transformed into a significant global movement driven by a shift towards healthier living, with consumers seeking balanced nutrition and structured exercise routines [2] - Demand is increasing across gyms, supplements, and customized wellness programs, aided by technology that enhances personal health management through wearables and virtual coaching [2] - The global health and wellness market is projected to reach $11 trillion by 2034, growing at a 5.4% CAGR from 2025, driven by preventive care initiatives and workplace wellness programs [4] Key Players - Apple is enhancing its health and fitness offerings through the Apple Watch ecosystem and Fitness+ platform, integrating activity tracking with guided workouts [3] - Amazon is expanding its healthcare presence via One Medical, utilizing AI tools to improve access and convenience in health services [3] - United Natural Foods (UNFI) focuses on supplying natural and organic products that support healthier lifestyles, providing a range of groceries and wellness products [7][8] - The Vita Coco Company develops functional beverages, including coconut water and protein-infused drinks, aligning with health and fitness trends [11][12] - Doximity offers a digital platform for healthcare professionals, enhancing efficiency in healthcare delivery with tools for telehealth and administrative tasks [14][15] - Peloton Interactive combines high-end fitness equipment with digital content and community engagement, evolving towards a subscription-based model [17][19] Company Strategies - UNFI has adapted to consumer preferences for clean-label foods and has invested in distribution infrastructure to enhance efficiency and scale [8][9] - Vita Coco has expanded its product line to include fitness-focused beverages while maintaining brand leadership in the coconut water category [12][13] - Doximity has evolved into a comprehensive health technology solution, integrating telehealth and workflow tools to support healthcare professionals [15][16] - Peloton has shifted its strategy to emphasize subscription revenues, expanding its content library and diversifying distribution channels to reach a broader audience [19][20]

Core Insights - Vita Coco continues its partnership with Weston McKennie, naming him as a Global Brand Ambassador, emphasizing the importance of hydration in athletic performance as the soccer world anticipates a major event in 2026 [3][4] Company Overview - The Vita Coco Company is focused on delivering healthy, nutritious, and great-tasting products, including its flagship coconut water brand and protein-infused water PWR LIFT, and operates as a public benefit corporation and Certified B Corporation [9] Product Highlights - Vita Coco Original Coconut Water contains 1,149mg of electrolytes per 500ml, which is 3.5 times more than the leading sports drink that has approximately 292mg of electrolytes per 500ml, positioning it as a superior hydration option for athletes and consumers [5][8] Marketing Strategy - As a Global Brand Ambassador, McKennie will be featured in various marketing campaigns and initiatives, highlighting his training, recovery, and daily routines, reinforcing Vita Coco's role in his hydration strategy [6][7]

NEW YORK, Jan. 08, 2026 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco” or the “Company”), a leading high-growth platform of better-for-you beverage brands, today announced that Shelley Broader was appointed as a Class II member of the Board of Directors (the “Board”). Shelley Broader is a highly accomplished executive and corporate director with a distinguished track record of leading and transforming iconic retail and consumer brands. Ms. Broader brings more than 25 years of gl ...

Core Insights - Vita Coco has partnered with Rush Soccer to become the Official Hydration Partner, focusing on providing healthier hydration options for young athletes [1][4][5] - The partnership aims to promote wellness and hydration among youth soccer players, coaches, and families, aligning with the trend of moving away from artificial ingredients in sports beverages [1][2][4] Company Overview - Vita Coco is recognized as America's leading coconut water brand, co-founded in 2004, and operates as a public benefit corporation and Certified B Corporation [6] - The company emphasizes its mission to deliver healthy, nutritious, and great-tasting products, including its flagship coconut water and protein-infused water PWR LIFT [6] Partnership Details - The collaboration will feature national product integration at Rush tournaments, hydration stations at key events, and grassroots activations to enhance the experience for Rush families [3][5] - Vita Coco's coconut water contains 3.5 times the electrolytes compared to leading sports drinks, with 1149mg of electrolytes per 500ml versus approximately 292mg in competitors [5][6] Market Impact - The partnership will debut at nationwide Rush events starting in 2026, with extended programming and visibility planned throughout the year [6] - Rush Soccer, the largest youth soccer organization globally, has a network of over 60,000 players across 50 countries, providing Vita Coco with access to a highly engaged community [2][7]

Market Overview - Wall Street is experiencing renewed fears, leading to a sell-off of riskier assets as volatility persists in the markets [1] - A slowing economy, indicated by weak economic data, and uncertainty regarding the Federal Reserve's monetary policy are unsettling investors [1][8] Investment Strategy - Investors are advised to focus on low-beta, defensive stocks, particularly in the consumer staples sector, to mitigate market volatility [2][3] - Recommended stocks include The Vita Coco Company, Inc. (COCO), Monster Beverage Corporation (MNST), and Service Corporation International (SCI), all of which have favorable Zacks Ranks [2][10] Company Profiles The Vita Coco Company, Inc. (COCO) - COCO provides a beverage platform with brands such as coconut water and clean energy drinks [9] - Expected earnings growth rate for the current year is 15%, with a Zacks Consensus Estimate improvement of 5.1% over the past 60 days [11] Monster Beverage Corporation (MNST) - MNST is a marketer and distributor of energy drinks, previously known as Hansen Natural Corporation [12] - Expected earnings growth rate for the current year is 22.2%, with a Zacks Consensus Estimate improvement of 3.7% over the past 60 days [13] Service Corporation International (SCI) - SCI focuses on funeral and cemetery services, well-positioned to benefit from the aging Baby Boomer generation [14] - Expected earnings growth rate for the current year is 9.1%, with a Zacks Consensus Estimate improvement of 0.8% over the past 60 days [15]

Core Insights - The Vita Coco Company reported a 37% increase in net sales to $182 million for Q3 2025, driven by a 42% growth in Vita Coco Coconut Water [1][5][7] - Net income rose by $5 million to $24 million, with Non-GAAP Adjusted EBITDA increasing by $9 million to $32 million [1][9][10] - The company has raised its full-year net sales and Adjusted EBITDA guidance based on strong demand and operational execution [4][13] Financial Performance - Net sales for the third quarter increased by $49 million, or 37%, compared to $133 million in the prior year [5][7] - Year-to-date net sales reached $482 million, reflecting a 24% increase [7] - Gross profit for Q3 was $69 million, up from $52 million in the prior year, while gross margin decreased to 38% from 39% [6][7] Segment Performance - Vita Coco Coconut Water net sales grew 42% in Q3 and 31% year-to-date [7] - The Other category also contributed to growth, driven by the U.S. rollout of Vita Coco Treats [5] Operational Highlights - Selling, general and administrative expenses increased to $41 million from $31 million, primarily due to higher personnel costs and marketing investments [8] - The company maintained a strong balance sheet with no debt and cash and cash equivalents of $204 million as of September 30, 2025 [11] Future Outlook - The company expects full-year net sales to be between $580 million and $595 million, driven by projected high teens growth in Vita Coco Coconut Water [17] - Adjusted EBITDA is anticipated to be in the range of $90 million to $95 million, with gross margin expected to be approximately 36% [17]

Core Viewpoint - The Vita Coco Company will report its financial results for Q3 2025 on October 29, 2025, before market opening, and will host a conference call to discuss these results [1]. Company Overview - The Vita Coco Company is a leading platform of better-for-you beverage brands, including its flagship coconut water brand, Vita Coco, and protein-infused water, PWR LIFT [3]. - The company was co-founded in 2004 and operates as a public benefit corporation and Certified B Corporation [3]. - Vita Coco is recognized as the leading coconut water brand in the U.S., appealing to consumers for its electrolytes, nutrients, and vitamins, making it a popular choice for hydration and as a mixer [3]. Upcoming Events - A live earnings call and Q&A session will be held on October 29, 2025, at 8:30 a.m. ET, with registration available online [2]. - The live audio webcast will be accessible on the company's Investor Relations website, and an archived replay will be available shortly after the event [2].

Group 1 - The Vita Coco Company, Inc. (NASDAQ:COCO) is recognized as a highly profitable consumer defensive stock, with an 'Overweight' rating and a price target increase to $47, indicating a potential upside of nearly 10% from current levels [1] - The demand for coconut water remains strong, with Vita Coco achieving significant sales growth, particularly in its core coconut water business, while maintaining market leadership and expanding in Europe [2] - Management has raised FY25 net sales guidance to between $565–$580 million, reflecting low-teens full-year growth, and anticipates strong Q3 net sales performance due to inventory replenishment [3]

Core Insights - Vita Coco is launching limited-edition Halloween mystery kits featuring its Treats flavors, Strawberries & Creme and Orange & Creme, along with costumes for Labubu dolls [1][2][4] - The kits will be available starting October 1, 2025, exclusively for Vita Coco loyalty members, and will include a Treats product, a Labubu costume, and a mini-Treats keychain [2][4] - The Treats line aims to provide a fun and guilt-free indulgence experience, enhancing the brand's portfolio of coconut water and juice-based beverages [3][4] Product Details - Each Halloween mystery kit will reveal either a Strawberries & Creme or an Orange & Creme inspired look [2][11] - The kits are designed to merge fun, flavor, and fandom, appealing to both consumers and collectors [2][4] Company Background - The Vita Coco Company, co-founded in 2004, is a leading coconut water brand in the U.S. and operates as a public benefit corporation and Certified B Corporation [6] - The company focuses on delivering healthy, nutritious, and great-tasting products, including its flagship coconut water and protein-infused water PWR LIFT [6]

Core Insights - Vita Coco, the leading coconut water brand in the U.S., has launched "Major League Hydration by Vita Coco," featuring elite athletes who endorse coconut water as their preferred hydration source for optimal performance [1][3]. Group 1: Product Benefits - Vita Coco Original Coconut Water contains 3.5 times the electrolytes compared to leading sports drinks, with 1149mg of electrolytes per 500ml versus approximately 292mg in competitors [3][7]. - The product is free from artificial dyes, making it a healthier choice for hydration among athletes [3]. Group 2: Athlete Endorsements - The campaign features a diverse lineup of athletes, including Travis Hunter (Football), Min Woo Lee (Golf), Amanda Anisimova (Tennis), and others, who emphasize the importance of hydration and the benefits of coconut water in their routines [2][5]. - Athletes have shared personal testimonials highlighting how Vita Coco aids in recovery and performance, with comments on its natural electrolytes and overall effectiveness [5]. Group 3: Company Background - The Vita Coco Company, co-founded in 2004, is a Certified B Corporation focused on delivering nutritious and great-tasting products [7]. - The brand has expanded its product line to include Coconut Juices and Vita Coco Treats, enhancing its offerings beyond just coconut water [6].