Core Insights - Forbes China released the 2025 Globalization TOP 30 list, with PalFish, an international brand under Banyu, being the only education company included, highlighting its successful globalization strategy [1] - PalFish's overseas business has an annual growth rate exceeding 150%, contributing approximately 20% to the company's total revenue, establishing a robust second growth curve [1] Group 1: Business Strategy - PalFish maintains a "high quality, high price" positioning in overseas markets, ensuring a healthy business model and continuous service investment through the establishment of new brands and high pricing standards [1] - The company emphasizes two main barriers to entry: a clear positioning aimed at being the best, which entails higher service costs and better experiences, and a commitment to patience and strategic determination [1] Group 2: Market Expansion - High online customer acquisition costs have driven Banyu to expand into offline markets, with 14 learning centers opened in Southeast Asia since the end of 2023 [1] - Offline stores serve as brand showcases and customer acquisition channels, enhancing local influence through large events and local celebrity endorsements [1] Group 3: Technological Innovation - AI technology is identified as a core engine driving global business efficiency and experience innovation, with the company's self-developed AI teacher, "Keke Teacher," applied in overseas courses for personalized one-on-one teaching [2] - The Forbes list evaluation indicates that the companies included represent "high growth, strong innovation, and accelerated globalization," pushing Chinese enterprises from "scale going global" to "value going global" [2]