Group 1: Price Reductions and GST Impact - Television manufacturers are reducing prices between ₹2,500 and ₹85,000 to pass on the GST cut benefits to consumers, anticipating strong sales during the upcoming festival season [1][3] - The GST Council has lowered tax rates on goods and services, effective September 22, leading to a reduction in the duty on TV sets larger than 32 inches from 28% to 18% [2][3] Group 2: Sales Expectations and Consumer Behavior - The TV industry, which experienced flat sales in the first half of the fiscal year, expects a surge in sales during the festival season as consumers are likely to upgrade to larger screen sizes and additional features with the savings from price reductions [3][4] - Manufacturers are optimistic about high double-digit growth in sales of bundled products like sound bars and party speakers during the festive season [4] Group 3: Specific Manufacturer Price Cuts - Sony India has announced price reductions for its Bravia TV models, with cuts ranging from ₹5,000 to ₹71,000, including a drop in the price of the 43-inch model from ₹59,900 to ₹54,900 [5] - LG Electronics India has also implemented price cuts from ₹2,500 to ₹85,800 across its TV models, with significant reductions in popular sizes [6] - Panasonic has reduced prices between ₹3,000 and ₹32,000 for its TV models, including a drop in the price of its 75-inch model from ₹4 lakh to ₹3.68 lakh [7][8]

Core Viewpoint - The TV industry is implementing significant price cuts ranging from Rs 2,500 to Rs 85,000 to pass on the benefits of a 10% GST reduction to consumers, aiming to boost sales during the upcoming festival season [1][8]. Price Reductions - Leading manufacturers like Sony, LG, and Panasonic have announced new price lists effective September 22, 2025, reflecting the reduced GST rates [8][9]. - Sony India is reducing MRP by Rs 5,000 to Rs 71,000 across its Bravia TV models, with specific reductions such as the 43-inch BRAVIA 2 now priced at Rs 54,900 (down from Rs 59,900) and the 55-inch BRAVIA 7 at Rs 2.50 lakh (down from Rs 2.30 lakh) [5][9]. - LG Electronics India is also cutting prices by Rs 2,500 to Rs 85,800, with the 43-inch model now at Rs 28,490 (down from Rs 30,990) and the 100-inch model reduced by Rs 85,800 to Rs 4,99,790 [6][9]. - Panasonic has reduced prices by Rs 3,000 to Rs 32,000, with the 43-inch models now priced between Rs 33,990 and Rs 54,290, and the 55-inch models priced between Rs 65,990 and Rs 76,990 [7][9]. Sales Expectations - The TV industry anticipates a spike in sales during the festival season, starting with Navratri, following a period of flat sales in the first half of the fiscal year [8]. - Manufacturers expect that consumers will use the savings from price reductions to upgrade to larger screen sizes and models with additional features [2][8]. - There is also an expectation of increased sales for bundled products such as sound bars and party speakers, with hopes for high double-digit growth during the festive season [5][8].