Group 1 - The collaboration between Pantone and Xiaohongshu has led to the rapid rise of "Shallow Spring Series" fashion content, with 2.56 million related posts and over 10 billion exposures on the platform [1] - The "Shallow Spring Series" color palette, which includes five core colors, was developed based on insights into the dressing needs of Asian women, showcasing Pantone's leadership in color trend prediction [3][4] - The partnership exemplifies how color can serve as a key emotional touchpoint and drive commercial decisions, creating a closed loop from color prediction to consumer conversion [3][7] Group 2 - Pantone has over 60 years of experience in the color industry, providing a comprehensive range of services from color standardization to commercial implementation [4][5] - The company aims to leverage its color standard system and digital tools to empower brands in managing their color assets effectively [9] - Future strategies include deepening collaboration across four business segments, focusing on creating a new ecosystem for brand growth through color [8][9]