Core Insights - Yang Hanshen, a 20-year-old center, was selected 16th overall by the Portland Trail Blazers, marking a new record for Chinese players in the NBA draft and initiating a significant rise in his commercial value [1][2] Group 1: Commercial Value Development - The announcement of Yang Hanshen's selection was met with immediate commercial responses, including endorsements from brands like Alien Electrolyte Water and Li Ning, reminiscent of the marketing strategies used during Yao Ming's entry into the NBA [2][3] - Yang Hanshen had already signed a five-year contract with Li Ning before entering the NBA, and he also established a partnership with Alien Electrolyte Water in March 2025, indicating a faster commercial growth trajectory compared to previous Chinese players [3][6] - His performance in the CBA, averaging 16.6 points, 10.5 rebounds, and 2.6 blocks per game, has drawn comparisons to Yao Ming's rookie season, enhancing his marketability [3][9] Group 2: Market Potential and Brand Strategy - The entry of Alien Electrolyte Water as a sponsor highlights the brand's understanding of leveraging NBA visibility, targeting a younger consumer demographic that aligns with Yang Hanshen's image as a "00s star" [6][9] - Yang Hanshen's commercial potential is vast, with opportunities in sectors like automotive, finance, and technology, similar to the diverse endorsements enjoyed by Yao Ming and Yi Jianlian [6][9] - The increasing interest in NBA among Chinese audiences, with 90% of adult basketball viewers watching the league, presents a lucrative market for brands seeking to capitalize on sports IP, with the sports marketing market in China projected to reach 280 billion yuan by 2025 [9]

近日，北大数学天才韦东奕开通个人抖音账号的消息引发全网热议。 这个看似普通的账号，仅用一条4 秒的自我介绍视频，便在短短两天内斩获超 2300 万粉丝，评论区秒 变"高考许愿池"，甚至衍生出"学海无牙"等网络热梗。 如今伯父韦世共在商城从事窗帘生意，韦东奕的堂哥韦晶洲现也从事窗帘生意。能感觉，他们从事的是 小本生意，经济收入一般。 我前面写了一篇文章《北大韦东奕一出道就超2000万粉丝，哈佛蒋雨融折腾多日才7000粉丝？》的文 章，有好几个网友追问我，说韦东奕本人肯定是不想开通抖音账号的？ 因此，我这里再接着分析一下有些情况，当然只是我个人的一些见解，所涉及的均来自互联网公开的新 闻及信息。 先就韦东奕注册抖音个人账号本身看，作为国际数学界的青年翘楚，一个名人中的名人，无可厚非。 想想看，他不注册自己的账号，就一定有别有用心者会在网上冒用他的名号等。因为，韦东奕的学术成 就与朴素形象早已形成独特的"符号价值"，这对那些无良之人，肯定就是价值诱惑。 此前，网络上大量假冒账号盗用其肖像牟利，甚至通过AI 换脸伪造直播内容，更有商家抢注"韦神"商 标涉及教育、食品等多个领域。 这种乱象不仅侵犯其合法权益，更可能消解 ...

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