Core Insights - Venmo has launched a new Name, Image, and Likeness (NIL) partnership with Penn State Quarterback Drew Allar, introducing a special edition Penn State Venmo Debit Mastercard aimed at students, alumni, and fans [1][2] - The Venmo Debit Card offers exclusive perks and rewards for everyday purchases, enhancing the gameday experience for users [2][4] - Venmo Hall, a new fan destination, will debut during the Penn State 'White Out' game, featuring various activities and exclusive merchandise for Venmo Debit Card users [3][4] Company Initiatives - The Venmo Debit Card is now available for several universities, including Penn State, Michigan State, and others, providing users with access to limited-time offers and rewards [2][4] - Venmo is expanding its brand presence on college campuses through a fully integrated marketing campaign that includes in-stadium promotions, social media, and streaming platforms [6][7] - The campaign aims to highlight the connection between college sports and campus life, showcasing how users can utilize their Venmo balance for various purchases [6][7] Marketing Strategy - Venmo Hall will travel to various universities, creating memorable experiences for students and fans while promoting school pride [4] - The partnership with athletes like Drew Allar and others aims to enhance brand visibility and engagement within the college sports community [2][6] - Venmo's marketing efforts are designed to resonate with the campus culture, making it easier for users to engage with the brand during gameday events [4][6]