Core Viewpoint - The IPO market is experiencing a significant rebound in Q3 2025 after a subdued first half, with companies like Circle Internet Group Inc. and CoreWeave Inc. exceeding expectations upon their public debut [1][4]. Factors Contributing to IPO Rebound - The IPO market was previously subdued due to a poor macro-environment and private companies staying private longer than historical norms [2][3]. - Companies are now averaging nearly 11 years of being private before going public, an increase from the seven-year average in 2014 [3]. - Only 84 IPOs were issued in the first half of 2025, down from over 100 in the same period last year [4]. Recent IPO Performances - Figma Inc. had a remarkable IPO debut, opening at $33 and reaching $115 by the end of the first day, marking a gain of over 200% from the opening price [6][9]. - Figma reported over 13 million active users and $228 million in revenue for Q1 2025, reflecting a 46% year-over-year increase, with a net income of $44.9 million [7]. - MNTN Inc. reported $68.46 million in revenue for its first earnings release as a public company, representing a 25% year-over-year increase [13]. Investor Sentiment and Market Trends - There is a strong demand for IPOs, with nine out of 16 IPOs raising over $50 million occurring in June 2025 [8]. - The sectors driving this demand include artificial intelligence and crypto-related businesses, as evidenced by the strong performances of CoreWeave and Circle [8]. - Anticipation of accommodative monetary policy from the Federal Reserve could further stimulate the IPO market [8].

Market Opportunity - The near-term market opportunity for Performance TV (PTV) is approaching $120 billion[9, 10, 11] - The U S total advertising market is valued at $399 billion with a CAGR of 6 8% from 2025-2027[13] - The U S performance advertising market is valued at $285 billion with a CAGR of 9 7% from 2025-2027[15] - The U S TV advertising market is valued at $84 billion with a CAGR of 1 1% from 2025-2027[17] Customer Acquisition and Performance - 97% of MNTN's customers had never advertised on TV before[22] - MNTN experienced an 85% increase in active customers for the quarter ended June 30, 2025, compared to the quarter ended June 30, 2024[23] - Tarte's campaigns with MNTN generated 69% more Verified Visits and decreased cost per visit by 34% in 2024 compared to 2023[151] Financial Performance - MNTN's revenue for 2024 was $226 million[97] - MNTN's Adjusted EBITDA for 2024 was $39 million[99] - MNTN's Q2 2025 total revenue was $68 5 million, a 25% total growth[103, 104] - MNTN's Q2 2025 Adjusted EBITDA was $14 5 million, a 92% YoY increase[103]