Core Viewpoint - Apple is considering acquiring AI startup Perplexity to enhance its search capabilities and reduce reliance on Google [1][2][6]. Group 1: Acquisition Discussions - Apple executives have held internal talks regarding a potential acquisition of Perplexity, although discussions are in early stages and no formal offer has been made [2][9]. - Perplexity's team, with backgrounds from top AI labs like OpenAI and Google, presents a significant attraction for Apple due to their expertise in AI technology [2][3]. - Previous acquisition talks between Meta and Perplexity ended without agreement, as Perplexity chose to withdraw from negotiations [3][4]. Group 2: Strategic Implications - The integration of AI-driven search features from Perplexity into Apple's Safari browser could help the company move away from its long-standing partnership with Google, which is valued at approximately $20 billion annually [5][6]. - The rise of AI search options like Perplexity and ChatGPT is leading to a decline in traditional search engine usage, particularly among younger users [6][7]. - Perplexity's recent valuation reached $14 billion, making it a potential record acquisition for Apple if a deal were to occur [8]. Group 3: Company Statements - Perplexity has publicly stated that it is not aware of any ongoing merger discussions with Apple [9]. - The Chief Business Officer of Perplexity expressed skepticism about the likelihood of an acquisition or a partnership similar to Meta's with Scale AI [10].