Workflow
Pincode
icon
Search documents
Walmart-backed PhonePe winds down its Pincode app in yet another e-commerce step back
Yahoo Finance· 2025-12-05 11:08
Core Insights - PhonePe has decided to wind down its Pincode e-commerce app and shift focus towards B2B services for offline merchants, citing the consumer-facing app as a distraction from its core objectives [1][2] Group 1: Pincode App Overview - Pincode was launched in April 2023 as part of PhonePe's entry into e-commerce, utilizing the Indian government's Open Network for Digital Commerce (ONDC) to offer a variety of products from local shops [3] - Within a year, Pincode reduced its offerings to primarily food and shifted to a quick-commerce model, promising 10-minute deliveries in major cities [4] - The app's reliance on local shops for deliveries contrasted with competitors like Swiggy and Zomato's Blinkit, which use dark stores, but this strategy did not yield the expected market traction [5] Group 2: Strategic Shift - Following the shutdown of the Pincode app, PhonePe will redirect its resources to enhance B2B solutions for offline retailers, having already digitized over 1,000 local stores [6][7] - The company aims to provide tools for operational efficiency, improved margins, and visibility for small retailers, aligning with its primary business focus [2][7]
PhonePe cuts losses as revenue tops ₹7,000 crore in FY25
MINT· 2025-09-22 15:07
Financial Performance - PhonePe reported revenue exceeding ₹7,000 crore for FY25, with a 41% increase in revenue from operations to ₹7,148.6 crore compared to ₹5,064.1 crore in FY24 [1] - Total income, including other income, rose to ₹7,631.4 crore from ₹5,722 crore in FY24 [1] - Expenses increased to ₹9,394.1 crore in FY25, a 21% rise from ₹7,754.3 crore in FY24, but the growth rate of expenses was lower than that of revenue [2] - Consolidated loss after tax narrowed to ₹1,727.4 crore in FY25 from ₹1,996.2 crore in FY24 [2] - Other comprehensive income for the year was ₹72.6 crore, reversing a loss of ₹16.3 crore from the previous year [2] Company Overview - PhonePe was founded in December 2015 and is a subsidiary of Walmart Inc, expanding from payments into insurance, lending, wealth management, and consumer technology [2] - The company has raised nearly $1 billion from investors, including General Atlantic and Tiger Global, and was valued at $12 billion in its latest funding round in 2023 [2] IPO Plans - PhonePe is preparing for a public listing and has appointed JP Morgan, Citi India, Morgan Stanley, and Kotak Mahindra Capital as merchant bankers for its proposed IPO [3] - In April, the company transitioned from a private firm to a public company in preparation for its IPO, marking a significant milestone as it celebrates its 10-year anniversary [4] - The company shifted its domicile from Singapore to India in 2022, becoming the first Indian company to do so, which involved a tax payment of approximately ₹8,000 crore to the Indian government [4]