Core Insights - Coca-Cola is expanding its dairy processing capabilities by opening one of the largest dairy processing plants in the U.S. to meet the rising demand for protein-rich products, particularly Fairlife milk, which is lactose-free and lower in sugar [1][2] - The interest in protein-rich foods is increasing, partly due to the growing use of GLP-1 medications among American adults, with about 12% currently using these drugs [2][4] - Competitors across the food and beverage industry are also innovating to introduce protein-dense products, indicating a broader dietary shift among consumers [3][4] Company Strategies - Coca-Cola's CEO, James Quincey, acknowledges the competitive landscape as other companies release their own protein-focused products, emphasizing the need for innovation [2][3] - General Mills is actively launching high-protein versions of various products, including Cheerios and mac and cheese, and is also considering protein content in pet foods [4][5] - Other companies, such as Starbucks and PepsiCo, are also enhancing their product lines with high-protein options, indicating a trend towards protein fortification across the industry [6][7] Market Trends - The demand for protein-rich products is reflected in consumer purchasing behavior, with Premier Protein Shakes ranking among the top purchases during Amazon's Prime sales [4] - The trend is supported by a general consumer preference for protein, which is associated with feelings of fullness and muscle building, despite nutritionists noting that Americans typically consume enough protein [4][5] - Companies like Ingredion are experiencing significant demand increases for protein fortification products, highlighting the market's shift towards protein [5]

CHICAGO, Oct. 09, 2025 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, has published early read results from Prime Big Deal Days 2025, Amazon’s fall retail sales event, which ended last night at 2:59 AM EDT. Data is sourced from Numerator’s omnichannel consumer purchase panel and includes verified spend, order, item and basket metrics, as well as survey insights from over 5,000 verified Prime Big Deal Days buyers. Data was updated throughout the event on Numerator’s ...

Amazon Prime Day sales looked bumpy at first this week, with year-over-year comparisons for the first two days down. But by Friday, early data showed solid sales for the tech giant despite economic uncertainty. The Seattle-based e-commerce company has somewhat diluted the annual online sales bonanza. What was once a one-day event soon grew to two days. This year, Amazon stretched it over four days from Tuesday through Friday. Since 2022, the company has also duplicated the event with a Prime Big Deal Days e ...