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Stepping away from the workstation? Cognizant says think again
MINT· 2025-11-10 10:51
Core Insights - Cognizant Technology Solutions Corp. is exploring productivity tracking through mouse and keyboard movement, which may lead to increased scrutiny of employee activity [1][2] - The company has introduced a course for executives on workforce-management tools like ProHance, indicating a shift towards micro-tracking employee activities [2][4] Company Initiatives - The course specifies that employees will be marked "idle" if there is no activity for over 300 seconds and will be considered engaged in "activities away from the system" after 15 minutes of inactivity [3][10] - Cognizant does not currently plan to use these tracking tools for performance evaluations, but they will be used to assess time efficiency [4][9] - The company aims to understand client process steps and related time metrics to identify inefficiencies, as stated by a spokesperson [5] Industry Context - The use of workforce-management tools like ProHance is becoming common in the industry, with other firms such as Tesco and Wipro also employing similar systems [6][17] - Analysts suggest that Cognizant's actions are driven by client demand for productivity evidence, the shift to AI revealing inefficiencies, and the need for margin protection [7][8] - The trend of micro-productivity tracking is gaining traction across various sectors, despite concerns about privacy and employee morale [17][18] Financial Performance - Cognizant reported a revenue of $19.74 billion for the fiscal year 2023-24, reflecting a year-on-year increase of 1.98% [15] - The company has projected an annual growth rate of 6.6-6.9% for 2025, translating to expected revenues of $21.05-21.1 billion [15] Employee Sentiment - Some employees express confusion regarding the company's micro-management approach, noting that such tracking is uncommon [16] - Concerns about privacy and the implications of micro-management are prevalent among employees, as these tools become more standard in the industry [18]
共享服务与外包行业现状:从后台办公室到业务赋能者:在数字世界中提升影响力
SSON Research&Analytics· 2025-03-18 10:00
Investment Rating - The report does not explicitly provide an investment rating for the shared services and outsourcing industry Core Insights - The shared services and outsourcing industry is evolving into a mature and strategically aligned phase, with over half of respondents rating their SSO/GBS operations as medium maturity, while only 25% consider themselves advanced or progressive [9] - The report highlights the dual focus of shared services on operational efficiency and delivering strategic value, with 90% of respondents aiming to streamline operations to reduce costs and 73% focusing on improving service quality and delivery [9][11] - The findings emphasize the need for organizations to adapt their shared services models to meet the demands of a rapidly changing and increasingly digital business landscape [5] Summary by Sections Current State of Shared Services and Outsourcing - The shared services model continues to solidify its role as a key enabler for businesses amid rapid technological advancements and workforce dynamics [5] - A global survey of over 350 shared services and outsourcing executives reveals key trends, challenges, and opportunities shaping today's business services [5] Reimagining Operating Models - The shift towards hybrid operating models is becoming more prominent, emphasizing flexibility in outsourcing, ownership, and remote versus on-site work [15] - 69% of organizations are currently operating or transitioning to a Global Business Services (GBS) model, indicating a clear trend towards integrated service delivery [16] Talent Acquisition and Workforce Strategy - Attracting and retaining talent remains a critical priority, with organizations facing challenges related to remote work integration and skill shortages [46] - Nearly half of respondents have adopted location-agnostic recruitment practices to access a broader talent pool [47] Process Optimization - Process optimization is a cornerstone of shared services strategy, with organizations focusing on end-to-end process improvements to enhance customer experience [86] - Effective optimization methods include leveraging personnel skills, technology solutions, and overcoming silo effects [87] Future Outlook - The report indicates that shared services centers are likely entering a phase of expansion, driven by the need for operational efficiency and innovation [79] - Organizations are encouraged to focus on understanding their processes to drive improvements and align with business objectives [84]