Core Insights - Amazon has raised prices on thousands of lower-cost items in response to White House tariffs, contrasting with Walmart's strategy of reducing prices on similar items by nearly 2% [2][3] - An analysis by the Wall Street Journal (WSJ) found that Amazon increased prices for 1,200 of its cheapest household goods, while the company previously stated it would keep prices down [2][4] - The price increases are more pronounced for imported products and domestically-manufactured goods that use imported components, with some items seeing price hikes of over 100% [5] Pricing Strategies - The differing pricing strategies of Amazon and Walmart highlight the challenges retailers face amid ongoing tariff-related uncertainties [3] - Amazon claims that the products tracked by the WSJ do not represent its overall pricing strategy, emphasizing its commitment to low prices rather than relative percentage changes [4] Consumer Behavior - A significant portion of consumers (over 80%) are taking steps to mitigate the financial impact of tariffs, with 44% changing their shopping habits due to tariff-induced price pressures [7] - The current financial climate is described as somber, influenced by factors such as the resumption of student loan payments, elevated mortgage rates, tariffs, and inflation [6] Market Trends - The retail landscape is undergoing transformation, driven by a more cautious, tech-savvy, and values-driven consumer cohort, particularly among Gen Z and younger millennials [6] - These consumers expect personalized experiences, instant fulfillment, and ethical transparency, leading to a seamless transition between online and offline shopping [6]

SunOpta Inc. Earnings Presentation Q4 2024 © SunOpta Inc. 2025 1 1 Fueling the Future of Food SunOpta Inc. Earnings Presentation Q4 2024 General Disclosures This presentation contains forward-looking statements that reflect the Company's current views about future events and financial performance. These forward-looking statements are subject to important risks and uncertainties, as well as other factors and assumptions that could cause actual results to differ materially from those anticipated or implied in ...