Core Insights - HarrisQuest has announced a new integration of its QuestDIY product with Displayr, enhancing reporting and data visualization capabilities, which aims to facilitate faster and higher-quality research [1][4][5] Product Integration - The integration with Displayr allows QuestDIY users to create deeper reporting and data visualization, eliminating barriers to efficient research [1][2] - Users can now transition from survey design to actionable insights more quickly, without the need for multiple tools or vendors [5] Consumer Insights - A recent survey indicates that 61% of consumers are willing to switch to competitors offering more innovative products or services, highlighting the need for brands to innovate rapidly in a budget-conscious market [3] AI and User Experience - The AI-powered survey builder in QuestDIY enables users to create bias-free surveys quickly, allowing for rapid deployment [4] - Displayr's integration provides users with advanced analysis capabilities, enabling them to explore survey results more intuitively [6] Key Benefits of Integration - Integrated dashboard for easy access to reporting and visualization tools [9] - Explore function allows users to filter and generate new visualizations from survey responses [9] - AI-enhanced reporting tools streamline workflows, enabling users to focus on insights rather than manual reporting [9][10]

Core Insights - The Marketing Cloud, previously known as Stagwell Marketing Cloud, has launched a new platform aimed at providing seamless access to AI-powered marketing solutions [1][11] - The platform is designed to simplify the fragmented martech ecosystem, allowing marketers to focus on impactful results rather than managing multiple tools [2][5] Product Features - The Marketing Cloud includes various products such as QuestBrand, QuestDIY, PRophet suite, The People Platform, CUE, and SmartAssets, all supported by an ID Graph for streamlined data connectivity [5][11] - Key benefits of the platform include AI-powered solutions, enhanced team collaboration, seamless integrations, unified workflows, and access to proprietary data [6][8] Performance and Impact - Early adopters of The Marketing Cloud Platform have reported significant improvements in efficiency, cost savings, and overall marketing performance [9] - A specific case highlighted a 70% reduction in expenses on external creative agencies, allowing for reallocation of funds into more productive areas [10]