Core Insights - AI is significantly enhancing the targeting capabilities in advertising, allowing companies to better identify the audience for their ads [2][5] - The introduction of AI in advertising is also fostering more creative approaches, enabling businesses to experiment with different messaging [3][4] - Major companies are reporting substantial revenue growth attributed to effective advertising strategies powered by AI [5][6] Company Performance - Amazon reported $17.7 billion in revenue last quarter, reflecting a 24% year-on-year increase [5] - Meta's ad revenue reached $50 billion, up 26% year-on-year [5] - Alphabet generated $74 billion in revenue, marking a 13% year-on-year growth [5] Advertising Metrics - The key metric for advertising success is return on ad spend (ROAS), which measures the revenue generated from a campaign relative to its cost [6][7] - A typical example of ROAS is a 3 to 1 return, where $100,000 spent on advertising yields $300,000 in revenue [7] - As companies demonstrate higher returns, they are likely to allocate more budget towards advertising [8] Future Trends - The trend towards personalized advertising is already underway, with advancements expected to allow individual ads to be delivered to viewers even during large events like the Super Bowl [9]

Joining me now to discuss how AI is reshaping advertising and the companies best leveraging it, Mark Douglas, CEO of Mountain. Mark, it's great to see you. >> You too. Great to see you.>> All right. So, how is how are you seeing the companies that you're dealing with taking advantage of the opportunities in AI. >> Well, I think when everyone thinks of advertising, they typically think of the ad.But what really underpins advertising is the who. who is the ad being delivered to. And so what has happened with ...