Core Insights - MNTN has been recognized as a 2025 Inc. Power Partner Award winner, highlighting its role in supporting entrepreneurs and aiding company growth in the B2B sector [1][2]. Company Overview - MNTN is a technology platform focused on performance marketing for Connected TV, making television advertising accessible and measurable for businesses [2][7]. - The company aims to simplify TV advertising, allowing brands to generate traffic, leads, and revenue effectively [4][7]. Recognition and Impact - The Inc. Power Partner Awards honor B2B organizations that excel in assisting startups and entrepreneurs across various business aspects, including hiring, compliance, and fundraising [3][4]. - MNTN's recognition reflects its commitment to helping small businesses navigate the complexities of advertising and marketing [4][5]. Innovations and Developments - MNTN has introduced QuickFrame AI, a creative orchestration engine that enables marketers to create complete TV commercials in minutes, enhancing the efficiency of ad production [5][14]. - The company has expanded its Partner Program to include over 40 leading performance marketing agencies, further solidifying its position in the market [5]. Market Position - MNTN's technology has allowed 97% of its brands to engage in television advertising for the first time, indicating a significant shift in the advertising landscape [5]. - The company continues to innovate with advancements in targeting technology and attribution systems, aiming to redefine advertising possibilities on television [5].

I just want to know if like any actors or film directors have called you upset that you're taking jobs. >> You know that Ryan Reynolds is their creative director. >> Why is he not upset.He like literally taking his people's jobs. >> The way more to look at it is that when you lower the cost of creative, you actually create more demand. And so we have a network of creators that use QuickFrame.We call it QuickFrame marketplace. And we're actually creating more demand for their services because they are often ...

Financial Data and Key Metrics Changes - The company reported Q3 revenue of $70 million, representing a 31% year-over-year increase after adjusting for the divestiture of Maximum Effort [13] - Gross margin increased to 79%, up from 72% in Q3 of 2024, reflecting a 720 basis point improvement [14] - Adjusted EBITDA was $16 million, a 52.9% increase from $10.5 million in Q3 of 2024, with an adjusted EBITDA margin of 22.8% [16] Business Line Data and Key Metrics Changes - The Performance TV business averaged 39% year-over-year growth over the past six quarters [9] - The number of active Performance TV customers grew by 67% year-over-year, reaching 3,316 [15] - The average revenue per user (ARPU) for Q3 was $20,904, consistent with expectations [15] Market Data and Key Metrics Changes - The company is focused on small and medium-sized businesses, which now account for 15% of revenue, up from 6% in Q4 of the previous year [30] - The expansion rate for existing customers remains well above 115%, indicating strong customer retention and increased spending [15] Company Strategy and Development Direction - MNTN aims to democratize television advertising for small and medium-sized businesses, which have historically been excluded from TV advertising [3][4] - The company has built a self-serve platform that allows advertisers to launch and manage campaigns across over 200 premium streaming networks [5][11] - The introduction of QuickFrame AI is expected to lower creative costs and accelerate the ad creation process, enhancing customer engagement [8][22] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's momentum and the underlying health of the business, expecting Q4 revenue between $85.5 million and $86.5 million, representing a 34% year-over-year growth rate at the midpoint [17] - The company anticipates continued growth in the performance TV market, driven by increased customer adoption and improved marketing efficiency [19][20] Other Important Information - The company ended Q3 with $179 million in cash and cash equivalents and no debt outstanding [16] - The divestiture of Maximum Effort has positively impacted gross margins, contributing to the overall financial performance [14][42] Q&A Session Summary Question: What is driving the high growth rate in CTV? - Management highlighted accelerating new customer growth, improved targeting technology, and the launch of QuickFrame AI as key drivers of growth [19][20] Question: What impact do you expect from the QuickFrame AI launch? - QuickFrame AI is expected to shorten the time to go live for customers, lower creative costs, and increase the volume of creative produced [22][23] Question: Can you discuss the Q4 revenue guidance and its drivers? - The guidance reflects strong seasonal performance and ongoing customer acquisition efforts, with expectations for continued growth in the business [25][26] Question: How is the agency business performing? - The agency channel has grown organically, with a dedicated team now in place to support independent agencies focused on performance marketing [32][36] Question: What role do SSP partnerships play in your strategy? - SSP partnerships help fill gaps in supply relationships and enhance access to premium content, which is crucial for customer satisfaction [38][39]

Core Viewpoint - MNTN has launched QuickFrame AI, a video-production platform aimed at democratizing the creation of high-quality ads for various media, including TV and social platforms [1] Company Summary - MNTN is a technology platform focused on performance marketing for Connected TV [1] - The CEO and technical founder, Mark Douglas, emphasized that the traditional TV industry caters primarily to the top 200 advertisers, indicating a gap that MNTN aims to fill [1] Product Summary - QuickFrame AI is described as an all-in-one platform that allows users to create complete, studio-quality advertisements in a matter of minutes [1] - The platform is designed to be accessible to a broader range of advertisers beyond the traditional top-tier clients [1]

Summary of MNTN (Mountain) Conference Call Company Overview - MNTN operates a performance connected TV advertising platform, focusing on small to mid-sized brands that previously relied on search and social media for marketing [2][14][22]. Key Industry Insights - 97% of MNTN's advertisers are new to TV advertising, indicating a significant demand for performance TV advertising among smaller brands [2][3][24]. - The customer base grew by 85% year-over-year, showcasing strong market demand and growth potential [4][70]. Core Business Model and Differentiation - MNTN targets small to mid-sized e-commerce companies, travel brands, and subscription services, providing them access to TV advertising that was previously unavailable due to budget constraints [14][22][58]. - The platform allows advertisers to run targeted TV ads with an average initial spend of $28,000 per month, emphasizing the need for precise targeting to maximize ad effectiveness [23][87]. - MNTN has developed a self-serve platform that enables advertisers to create and manage their campaigns without needing an agency, which is a significant differentiator in the market [24][52][66]. Technology and Inventory - MNTN has built a robust technology stack that allows for real-time bidding on over 4 million TV commercials per second, significantly increasing the scale of available inventory [25][30]. - The company has established partnerships with over 150 ad-supported streaming networks, including major players like Disney and Warner Bros, to provide a diverse range of advertising opportunities [38][39]. Customer Insights and Retention - The average customer is a marketer or VP of digital marketing at a direct-to-consumer brand, looking to diversify their marketing beyond traditional channels [53][58]. - MNTN reports a net revenue retention rate of 112%, indicating that existing customers tend to increase their spending over time [86]. Marketing and Growth Strategy - Post-IPO, MNTN has seen a shift towards inbound marketing, with 77% of revenues now coming from inbound leads, compared to just 2% three years ago [61][62]. - The company utilizes its own platform to run ads targeting potential customers, effectively demonstrating the capabilities of its service [63]. Future Developments - MNTN is set to launch AI tools to enhance its advertising capabilities, including QuickFrame AI, which will help customers create TV commercials more efficiently [24][100]. - The company aims to lower minimum advertising thresholds further, making it easier for smaller brands to enter the TV advertising space [70][76]. Competitive Landscape - MNTN differentiates itself from competitors like Trade Desk by focusing on performance marketing for smaller brands, while Trade Desk primarily serves large global brands [89][90]. - MNTN's customers expect measurable returns within a short timeframe, contrasting with larger brands that may focus on long-term brand building [91][92]. Conclusion - MNTN is positioned to capitalize on the growing demand for performance TV advertising among small to mid-sized brands, leveraging technology and strategic partnerships to drive growth and customer retention in a rapidly evolving market [40][70].