Core Insights - The article discusses the rise of "multi-use" beauty products, particularly focusing on the popularity of a product called "multi-use balm" from the emerging Chinese brand Red Chamber (RC), which has gained significant traction in the market [7][9][30]. Group 1: Product Popularity and Market Trends - The "multi-use balm" from RC is priced around 78 yuan and is marketed as a cost-effective solution that combines lip, blush, and eye makeup in one product, appealing to budget-conscious consumers [9][30]. - In 2023, the search volume for "multi-use balm" on Xiaohongshu increased by 634%, and the number of posts about it rose by 937%, indicating a strong consumer interest and engagement [7][9]. - RC's multi-use balm achieved over 100 million yuan in sales, highlighting its success in the competitive beauty market [9]. Group 2: Consumer Behavior and Preferences - Consumers are increasingly drawn to the concept of "one product for multiple uses," reflecting a desire for convenience and efficiency in their beauty routines [13][15]. - The article notes that while the idea of multi-use products is appealing, consumer experiences vary widely, with some praising the product while others criticize it for not meeting all intended uses effectively [32][40]. - The trend towards multi-use products is seen as a response to the oversaturation and complexity of the beauty market, where consumers are looking for simpler, more versatile solutions [15][30]. Group 3: Competitive Landscape - Major beauty brands like Gucci and NARS have also introduced multi-use products, indicating that the trend is not limited to emerging brands but is a broader industry movement [30]. - Despite the popularity of multi-use products, there is skepticism regarding their effectiveness, as consumers often find that these products do not perform equally well across different applications [32][38]. - The article suggests that the ultimate goal for consumers is not just to have multi-use products but to have products that are frequently used and effective in their intended applications [41].