Core Insights - REDMI has officially launched its flagship K90 series, which includes the K90 Pro Max and K90 models, featuring advanced technology and partnerships aimed at enhancing user experience [1][19]. Product Features - The K90 Pro Max is equipped with the fifth-generation Snapdragon 8 processor and AI independent graphics chip D2, providing a powerful dual-core performance [6][8]. - It features a full-focus imaging system with a 1/1.31-inch main camera and 5X optical zoom capabilities, enhancing creative possibilities for users [2][13]. - The K90 series incorporates "Super Pixel" technology for lossless display and has received S++ certification for visual health [1][11]. - Both models support high-capacity batteries, with the K90 Pro Max featuring a 7560mAh battery and the K90 having a 7100mAh battery, both supporting fast charging [2][15]. Design and Aesthetics - The K90 Pro Max showcases a sleek design with a 6.9-inch display and aerospace-grade aluminum frame, emphasizing both aesthetics and durability [15][17]. - The K90 model features a seamless glass back and a refined design that enhances both visual appeal and tactile experience [17]. Pricing and Availability - The K90 Pro Max is priced between 3999 yuan and 5499 yuan depending on the configuration, while the K90 is priced between 2599 yuan and 3999 yuan [3]. Strategic Partnerships - REDMI has partnered with Bose to enhance mobile audio experiences, integrating advanced sound technology into the K90 series [1][15].

Core Viewpoint - REDMI has launched its annual flagship K90 series, featuring the K90 Pro Max and K90 models, which incorporate advanced technology for enhanced performance and user experience [1][2]. Product Features - The K90 Pro Max is equipped with the fifth-generation Snapdragon 8 Gen 2 processor and AI independent display chip D2, forming a "dual-core" system for superior performance [5][7]. - It features a full-focus imaging system with a 1/1.31-inch main camera and 5X optical periscope zoom, supporting 10x lossless zoom and over 20x AI super zoom [2][10]. - The device includes a 7560mAh battery with 100W wired and 50W wireless fast charging capabilities, enhancing user convenience [11]. Design and Build - The K90 Pro Max boasts an aviation-grade aluminum frame and a seamless cold-sculpted glass back, achieving a blend of technology and fashion [2]. - It supports IP68 dust and water resistance, ensuring durability [2]. Pricing - The K90 Pro Max is priced at 3999 yuan for the 12GB+256GB version, up to 5499 yuan for the champion version with 16GB+1TB [3]. - The K90 model starts at 2599 yuan for the 12GB+256GB version, reaching 3999 yuan for the 16GB+1TB version [3]. Collaboration and Special Editions - REDMI has partnered with Bose for audio technology, enhancing the acoustic experience of the K90 series [1]. - The K90 Pro Max champion edition is inspired by Lamborghini's SC63 hybrid race car, featuring a design that reflects Lamborghini's aesthetic [12][14]. Display Technology - The K90 series utilizes "Super Pixel" technology for lossless display and features a peak brightness of 3500 nits, improving outdoor visibility [8]. - The K90 Pro Max includes advanced eye protection features, supporting low-light usage [8]. Battery and Charging - The K90 Pro Max's battery has a high energy density of 881 Wh/L, with versatile charging options [11]. - Both K90 models support the 100W PPS universal fast charging protocol, enhancing charging convenience [11]. Additional Features - The K90 Pro Max includes advanced AI features for photography, such as automatic analysis and content generation [10]. - The K90 standard version features a 5000-megapixel main camera with a 2.5X portrait lens, providing versatile imaging options [10]. Wearable Technology - Alongside the K90 series, REDMI also launched the REDMI Watch 6, featuring a 2.07-inch AMOLED display and various customization options [15].

Core Viewpoint - REDMI has launched its annual flagship K90 series, which includes the K90 Pro Max and K90 models, along with the K90 Pro Max Champion Edition and REDMI Watch 6 smartwatch, emphasizing advanced technology in performance, display, imaging, and audio [1] Group 1: Product Specifications - The K90 Pro Max features the fifth-generation Snapdragon 8 processor and AI independent graphics chip D2, with a maximum clock speed of 4.6GHz and advanced cooling technology [3] - The K90 model is equipped with the Snapdragon 8 processor and introduces a three-stage cooling technology for efficient heat dissipation [5] - Both models utilize "super pixel" technology for improved display quality, achieving a peak brightness of 3500 nits and a pixel density of 9.389 million [5] Group 2: Health and Eye Care Features - The K90 series includes Xiaomi's Qing Shan Eye Care 3.0, which offers various eye protection features and has received S++ certification for visual health [6] Group 3: Imaging Capabilities - The K90 Pro Max has a comprehensive imaging system with a 50MP main sensor and advanced AI algorithms for enhanced photography in various lighting conditions [8] - The K90 features a 50MP main camera and a 2.5x portrait telephoto lens, covering five common focal lengths for everyday photography needs [8] Group 4: Audio and Battery Performance - The K90 series collaborates with Bose to deliver a three-speaker acoustic system for an immersive audio experience [10] - The K90 Pro Max is equipped with a 7560mAh battery supporting 100W wired and 50W wireless fast charging, while the K90 has a 7100mAh battery with similar fast charging capabilities [10] Group 5: Design and Customization - The K90 Pro Max Champion Edition features a design inspired by Lamborghini's SC63 hybrid race car, with custom packaging and a high-end configuration priced at 5499 yuan [14] - The K90 has a 6.59-inch screen and a unique glass crafting process, available in multiple color options [12] Group 6: Smartwatch Features - The REDMI Watch 6 features a 2.07-inch AMOLED display, supports over 150 sports modes, and has a battery life of up to 24 days [16]

Core Insights - The announcement of the REDMI K90 series marks the second chapter in Xiaomi's flagship product launch season, emphasizing the brand's commitment to innovation and user growth [1][4]. Group 1: Product Positioning and Strategy - The K series has been redefined with higher expectations and maximum support from the group, focusing on not limiting product definitions by price, avoiding technical segmentation by brand, and not shying away from direct competition with Xiaomi [1][4]. - The K90 series introduces two significant changes: the product launch has been moved up from November to October, and for the first time, a Pro Max version is being introduced, which aims to dominate the 4K+ price segment with strong product capabilities [4]. Group 2: Market Performance and User Engagement - The REDMI K90 series is positioned as a reflection of the brand's commitment to becoming a "true flagship," showcasing advanced technology that is accessible to the general public, while also emphasizing the need for the series to evolve alongside user growth [4]. - The K90 Pro Max is designed to excel in performance, battery life, and display quality, reinforcing the brand's strength in these core areas [4].