Core Viewpoint - The 2025 ChinaJoy and the China International Digital Entertainment Industry Conference (CDEC) highlight the advancements in the digital entertainment industry, with Qualcomm showcasing its technological innovations and ecosystem development in mobile gaming and AI integration [1][3]. Group 1: Technological Innovations - Qualcomm's Snapdragon 8 Gen 2 mobile platform features over 40% improvements in CPU, GPU, and NPU performance, enhancing mobile gaming and multitasking capabilities [3]. - The platform supports over 180 terminal designs from brands like Honor, OPPO, vivo, and Xiaomi, providing top-tier experiences in mobile gaming, social media, and multimedia [3]. - The integration of the seventh-generation Snapdragon Elite Gaming suite brings PC-level gaming experiences to mobile devices, improving graphics and frame rates [3]. Group 2: AI and 5G Integration - Qualcomm is actively promoting the deployment of generative AI on the device side, exemplified by the Xiaomi AI glasses that utilize Qualcomm chips for real-time AI interactions [5]. - The Snapdragon AR1+ platform has been reduced in size by 26% and offers lower power consumption, supporting small language models for AI smart glasses [5]. - The acceleration of 5G-A network commercialization, combined with AI and spatial computing, opens new possibilities for digital entertainment [5]. Group 3: Ecosystem Development - Qualcomm has built a comprehensive digital entertainment ecosystem across multiple devices, including smartphones, PCs, XR, and automotive applications [6]. - Over 30 flagship Android smartphones based on the Snapdragon 8 Gen 2 and fourth-generation Snapdragon 8s platforms were showcased, enhancing user experiences [6]. - The collaboration with 75 partners resulted in over 100 terminal demonstrations and more than 50 multi-terminal game titles, showcasing the strength of Qualcomm's ecosystem [6]. Group 4: Interactive Experiences - The Snapdragon theme pavilion at ChinaJoy features multi-dimensional interactive scenarios, including the upgraded "Snapdragon XR Fantasy Journey" that offers ultra-8K resolution and low-latency immersive experiences [7]. - Online and offline engagement strategies, such as social media campaigns and promotional events, have attracted significant user participation [7]. - Qualcomm aims to innovate and collaborate with partners to create a new chapter in digital entertainment and consumption [7].

Group 1 - Qualcomm hosted the Snapdragon Game Technology Awards event in Shanghai, showcasing advancements in mobile gaming technology in collaboration with partners like OnePlus, Tencent, and Epic Games [1] - The Snapdragon 8 Gen 2 mobile platform supports 184 product designs, including high-end Android gaming devices, and has been selected as the official device for the KPL esports event by iQOO [1] - Qualcomm's Adreno Motion Engine 2.0 enhances gaming performance by analyzing 3D information to improve frame rates and reduce latency, benefiting games like "Mingchao" [1] Group 2 - Qualcomm announced a partnership with Tencent Games to deploy Snapdragon Adaptive Game Graphics for "League of Legends Mobile," achieving a 16.36% reduction in device power consumption while maintaining 120 frames per second [2] - Snapdragon Game Super Resolution 2.0 technology enhances performance and visual clarity by rendering at lower native resolutions and improving graphics quality, which is being integrated into the open-world mobile game "Infinite Warm" [2] - The Snapdragon ecosystem now supports over 1,200 games in the PC domain, with upcoming support for Easy Anti-Cheat to enhance cross-platform gaming experiences [2][3] Group 3 - Qualcomm's Snapdragon technology will continue to drive improvements in mobile gaming performance and expand cross-terminal entertainment ecosystems, with results to be showcased during ChinaJoy [3]

Core Insights - Qualcomm is accelerating the deployment of AI capabilities across various terminals, leveraging innovation and market opportunities to deepen industry collaboration and drive technological innovation [1] Group 1: Qualcomm's Commitment to China - 2025 marks an important milestone as Qualcomm celebrates 30 years in China, emphasizing its role as a leading player in global connectivity and computing [2] - Qualcomm provides essential chip solutions such as modems, processors, and RF front-end modules, facilitating innovation in smart terminals, automotive, and IoT sectors [2] - The company highlights the importance of open collaboration in the industry, positioning China as a significant source of global innovation [2] Group 2: AI Deployment and Product Showcase - Qualcomm is partnering with various Chinese ecosystem partners to deploy AI applications on a wide range of devices, including smartphones, automobiles, XR headsets, PCs, and industrial IoT terminals [2] - At the expo, Qualcomm showcased four XR terminal products from companies like Xiaomi and PICO, including the newly launched Xiaomi AI smart glasses and PICO 4 Ultra [2] Group 3: Global Market Adaptation - Qualcomm's support for Chinese clients enables rapid adaptation of products to global markets, with Chinese brands occupying eight of the top ten global smartphone positions [3] Group 4: Industry Collaboration and Innovation - The key to Qualcomm's success in China is "deepening collaboration," which has proven essential for industry upgrades [4] - Qualcomm has displayed a range of Snapdragon-enabled smart terminals at the expo, including flagship smartphones from Chinese brands, showcasing over 100 product designs supporting diverse AI applications [4] - The company has expanded its manufacturing capabilities in Wuxi to meet the growing demand in the 5G sector and established joint innovation centers in collaboration with local governments [4] Group 5: Automotive Sector Transformation - Qualcomm's Snapdragon digital chassis solutions are transforming vehicles from mechanical products to intelligent mobile terminals, supporting over 210 models from various Chinese automotive brands since 2023 [5] - The Li Auto MEGA, featuring the fourth-generation Snapdragon cockpit platform, was highlighted for its advanced graphics processing and local AI capabilities, enhancing user interaction within the vehicle [5]

Group 1 - Qualcomm showcased its cutting-edge technologies in various fields including 5G Advanced, AI, smartphones, PCs, automotive, XR, and IoT at the third China International Supply Chain Promotion Expo [1][3] - The company aims to deepen collaboration with Chinese partners, leveraging 5G-A and AI technologies to promote cross-industry and cross-regional ecosystem synergy [3][11] - Qualcomm's "Wireless Care" initiative provided 5G-A network services at the expo, utilizing 26GHz high-frequency spectrum to support high-bandwidth applications and seamless Wi-Fi coverage [3][6] Group 2 - In the PC sector, ASUS and Lenovo's AI PCs highlighted the capabilities of the Snapdragon X Elite platform, with over 85 AI PC devices launched and expectations to exceed 100 by next year [6] - The XR field featured products from Xiaomi, Thunderbird, Yingmu, and PICO, showcasing immersive experiences powered by Snapdragon platforms [6][7] - In the automotive sector, the Ideal MEGA vehicle, equipped with the fourth-generation Snapdragon cockpit platform, demonstrated advanced graphics processing and AI capabilities for enhanced user interaction [7][9] Group 3 - Qualcomm's new enterprise brand "Qualcomm Leap" was introduced, showcasing applications in robotics, industrial, agricultural, and retail sectors, highlighting the company's strengths in edge AI and low-power computing [9] - The company emphasizes the importance of open collaboration in the global supply chain and aims to continue deepening partnerships to achieve technological innovation and industry application integration [11]

Core Insights - The 2025 China Wildlife Imaging Year Competition, themed "Unreached Realm," was launched on May 22, coinciding with the 25th International Day for Biological Diversity, aiming to explore and document nature through innovative imaging technology [1][2] - Qualcomm's Snapdragon has been the exclusive imaging technology partner for six consecutive years, enhancing the competition's ability to present wildlife stories that resonate emotionally with the audience [1][2] - The competition has garnered global attention, receiving over 157,125 entries and more than 60,000 minutes of precious natural footage from over 80 countries since its inception [2] Group 1 - The theme "Unreached Realm" encompasses both extreme environments and urban wetlands, highlighting the diverse ecosystems that can be explored through technology [2] - Snapdragon's imaging capabilities allow photographers to capture rarely seen natural phenomena, expanding the creative possibilities for wildlife documentation [2][5] - The collaboration aims to produce a series of natural documentary films showcasing the extraordinary survival abilities of life in extreme conditions, utilizing AI-enhanced imaging technology [3][6] Group 2 - Snapdragon's advancements include the Snapdragon 8 Gen 2 mobile platform, which features AI ISP for improved HDR alignment, noise reduction, and autofocus, enabling high-quality wildlife photography [5][8] - The technology supports real-time color correction and enhanced image quality, allowing photographers to accurately capture the colors and textures of wildlife even in challenging lighting conditions [5][8] - Qualcomm's global vice president emphasized the goal of encouraging users to explore their surroundings and discover the beauty of nature through innovative imaging technology [6][8] Group 3 - The competition will enhance public engagement through online and offline initiatives, including a strategic partnership with Douyin for a themed challenge and showcasing award-winning works [9][11] - Offline exhibitions will take place in major cities, including a special exhibition in the Guangdong-Hong Kong-Macao Greater Bay Area from May 28 to August 25 [11]

Core Insights - Multinational companies are increasingly focusing on the Chinese market as a significant factor influencing the global economic landscape, necessitating tailored growth strategies and sustainable development practices [1] Group 1: AI and Technology Development - Qualcomm views AI as a crucial driver for future communication and other industries, emphasizing the importance of collaboration between cloud and edge AI for widespread application [2][3] - The company believes that AI will become the new user interface, facilitating the smart development of various devices such as smartphones, cars, and wearables [4][6] - Qualcomm has a long-standing commitment to R&D, investing approximately 20% of its annual revenue into foundational technology development, which has been pivotal for its innovation over the past 40 years [9][11] Group 2: Collaboration and Market Position - Qualcomm has maintained strong partnerships with the Chinese mobile communication industry for over 30 years, focusing on co-developing technologies and standards for 5G and future 6G networks [7][9] - The company recognizes China's leading position in terminal hardware development and its rapid adoption of new technologies, which enhances the potential for AI applications in the market [6][12] Group 3: Sustainable Development Initiatives - Qualcomm is committed to sustainable development, actively participating in climate governance and promoting educational initiatives to support underdeveloped regions [12][14] - The company has launched projects like "Wireless Reach" to leverage technology for improving conditions in underserved areas, focusing on sectors such as agriculture, healthcare, and education [14]