Core Viewpoint - The article discusses the evolving consumer behavior of men, particularly in the context of gaming peripherals, highlighting the increasing demand for high-end keyboards, game controllers, and RGB lighting as essential components of their gaming setups [3][66]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to grow to 30 billion yuan within five years [69]. - The game controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and is expected to surpass 3 billion yuan by the end of the year [69]. - High-end products in the gaming peripheral market contribute significantly to sales, with less than 15% of sales volume accounting for nearly 30% of revenue [70]. Group 2: Product Characteristics - Keyboards are increasingly valued for their weight and sound quality, with high-end models often weighing over 3 kg and featuring a sound profile that has evolved to be more refined and pleasant [19][30]. - Game controllers are becoming more customizable, with features that allow users to adjust sensitivity and feedback, catering to various gaming scenarios [50][55]. - RGB lighting has transitioned from basic functionality to a more sophisticated aesthetic, with high-end products emphasizing synchronized lighting effects that respond to user actions [63][64]. Group 3: Consumer Behavior - The article notes that men are willing to invest significantly in gaming peripherals, driven by a desire for customization and personal expression through their setups [66][107]. - The phenomenon of "modding" or customizing gaming equipment is highlighted as a way for men to engage deeply with their hobbies, providing a sense of control and satisfaction [100][111]. - The emotional value associated with high-end gaming peripherals is emphasized, as they serve not only functional purposes but also fulfill psychological needs for identity and self-expression [81][112].