以下文章来源于凤凰WEEKLY ，作者馍王 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 7亿男人的梦想。 作者 | 馍王 编辑 | 凯斯 来源 | 凤凰WEEKLY (ID: phoenixweekly) 男人消费力不如狗的今天，怎么从直男裤兜里掏钱，一直是各大厂家头疼的问题。 然而，即使是编辑部里每天吃社区食堂，喝6块钱大绿棒子的"铁公鸡"中年人老G—— 在背地里，也有一个挥金如土的爱好： 收集键盘、手柄和r gb灯 。 俗话说，再冷酷的男人，心里也有一座名叫"电竞屋"的耶路撒冷。 而键盘、手柄和rg b灯，则是坐落在城市中心的三位教皇。 直男宝藏： 要么能响，要么能亮 键盘、手柄和rg b灯，是外人眼里的"网吧小伙标配"。 只要提起，就立刻想到郊区网吧里缭绕的烟雾，和"网管15号拿瓶冰红茶！"的叫喊。 然而，再平价的产品线，上面也有旗舰款坐镇。 只要钱到位，昔日里的网吧"大秧歌"套装就能摇身一变，成了狠狠收割"老G们"的， 工 艺品级别的三件套 。 图源小红书用户@Mi c h a e l e x c l ama ti o nma r k 键盘——打工人的义肢、游戏人的第三只手。 对于普通人来 ...

Core Viewpoint - The article discusses the evolving consumer behavior of men, particularly in the gaming and tech accessory market, highlighting the significance of high-end gaming peripherals like keyboards, controllers, and RGB lights in their spending habits [4][84]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [88]. - The gaming controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and an estimated market size of over 3 billion yuan by the end of the year [90][91]. - High-end products in the gaming peripheral market contribute significantly to sales, with around 15% of sales volume accounting for nearly 30% of total revenue [92]. Group 2: Product Characteristics - Keyboards are increasingly valued for their weight and sound quality, with heavier models becoming a trend among enthusiasts, often referred to as "aluminum bricks" [24][31]. - The sound produced by keyboards has shifted from loud mechanical sounds to more refined tones, with terms like "HiFi" being used to describe the auditory experience [39][41]. - Controllers are less versatile than keyboards but are tailored for specific gaming experiences, leading to a diverse range of high-end options that cater to different gaming styles [46][52]. Group 3: Consumer Behavior - The desire for customization and personalization drives men to invest heavily in gaming peripherals, with many willing to pay premium prices for unique and high-quality products [103][148]. - The gaming accessory market reflects a broader trend of men seeking hobbies that allow for deep engagement and modification, similar to interests in fishing or photography [140][141]. - The emotional value associated with high-end gaming peripherals is significant, as they provide a sense of control and nostalgia, allowing consumers to reconnect with their inner child [155].

Core Viewpoint - The article discusses the growing consumer market for gaming peripherals, specifically focusing on keyboards, game controllers, and RGB lighting, highlighting the increasing demand and evolving preferences among male consumers [3][60]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [84]. - The game controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and an estimated market size of over 3 billion yuan by the end of the year [85][87]. - High-end products in the gaming peripheral market contribute significantly to sales, with less than 15% of sales volume accounting for nearly 30% of revenue [88]. Group 2: Product Insights - Keyboards are described as essential tools for both work and gaming, with a focus on weight and sound quality becoming key differentiators in the market [15][29]. - Game controllers are less versatile than keyboards but are tailored for specific gaming experiences, leading to a demand for customizable features [42][53]. - RGB lighting has become a significant aspect of gaming setups, with high-end products focusing on synchronization and visual effects, enhancing the overall gaming experience [60][67]. Group 3: Consumer Behavior - Male consumers are increasingly willing to invest in high-end gaming peripherals, driven by a desire for customization and personal expression [100][146]. - The phenomenon of "geek culture" is influencing purchasing decisions, with consumers drawn to both mainstream brands and niche products that offer unique features [91][96]. - The emotional value associated with high-end gaming peripherals is significant, as they provide a sense of identity and fulfillment for consumers [112][155].

男人消费力不如狗的今天，怎么从直男裤兜里掏钱，一直是各大厂家头疼的问题。 然而，即使是编辑部里每天吃社区食堂，喝6块钱大绿棒子的"铁公鸡"中年人老G—— 在背地里，也有一个挥金如土的爱好：收集键盘、手柄和rgb灯。 俗话说，再冷酷的男人，心里也有一座名叫"电竞屋"的耶路撒冷。 而键盘、手柄和rgb灯，则是坐落在城市中心的三位教皇。 直男宝藏：要么能响，要么能亮 键盘、手柄和rgb灯，是外人眼里的"网吧小伙标配"。 只要提起，就立刻想到郊区网吧里缭绕的烟雾，和"网管15号拿瓶冰红茶！"的叫喊。 然而，再平价的产品线，上面也有旗舰款坐镇。 只要钱到位，昔日里的网吧"大秧歌"套装就能摇身一变，成了狠狠收割"老G们"的，工艺品级别的三件套。 图源小红书用户@Michaelexclamationmark 键盘——打工人的义肢、游戏人的第三只手。 对于普通人来说，一款好键盘的评价标准无非是手感好、回弹快，如果外观好看一点那就更加分了。 但要问老G这样在"三件套"圈子纵横已久的中年人，键盘最重要的特质是什么？ 他会毫不犹豫地告诉你：重量 图源小红书用户@小树熊 普通键盘和笔记本的键盘，为了节省成本和缩小体积，一般采用塑料外 ...

Core Points - A recent safety incident involving power banks has led to widespread concern and regulatory action, with the Civil Aviation Administration of China (CAAC) prohibiting passengers from carrying non-3C certified power banks on domestic flights starting June 28 [1][6] - Major brands such as Anker Innovations and Romoss have announced recalls of their power banks, with Anker recalling 710,000 units in China and 1.158 million units in the U.S., while Romoss is recalling 490,000 units domestically [2][4] - The recalls are linked to the battery supplier Amperex Technology Limited (ATL), which has had its 3C certification for all battery products suspended or revoked, affecting the supply of certain battery models [4][5] Regulatory Actions - Airports in cities like Shenzhen, Chengdu, and Changsha have explicitly banned the carrying of recalled power bank models, with security checks being intensified for all power banks lacking clear 3C certification [6][9] - Social media reports indicate that many passengers have faced difficulties in mailing back recalled power banks, with several courier companies refusing to accept them due to safety concerns [11][12] Consumer Impact - Consumers have reported challenges in returning recalled power banks, with some being advised to dispose of them in a non-harmful manner, such as submerging them in saltwater [12] - The issue has sparked significant online discussion, with many users expressing frustration over the inability to return or transport their recalled devices [11][12] 3C Certification Importance - The 3C certification, or China Compulsory Certification, is crucial for ensuring product safety and quality, and starting August 1, 2023, lithium-ion batteries and power banks will be subject to mandatory certification [22][25] - Products without 3C certification will not be allowed to be manufactured, sold, or imported after August 1, 2024, highlighting the importance of compliance for manufacturers [22][24]

Core Insights - Thunderobot has been recognized as the only brand in the "eSports all-scenario equipment" category in the 2025 "China's 500 Most Valuable Brands" report, with a brand value of 21.839 billion yuan, marking a 111.60% increase over five years, setting a new record [1] - The company has achieved five consecutive increases in brand value during a period of global economic adjustment, successfully transitioning from a brand value of 10 billion to over 20 billion yuan, solidifying its image as a new domestic brand in eSports equipment [1] Group 1: Innovation and AI Integration - Thunderobot has outlined a growth path focused on the integration of AI technology and high-performance hardware, creating an ecosystem that includes "AIPC + AI smart glasses + Thunderobot AI smart body" [2] - The development of the Thunderobot AI smart body reflects the company's AI strategy, with collaborations with Alibaba Cloud and DeepSeek to enhance AI capabilities and provide personalized services [2][4] - The AI-driven products, such as the Thunderobot ZERO 18 Pro and Aura AI smart glasses, have become market hits, showcasing the company's competitive edge in the eSports equipment sector [4] Group 2: Market Expansion and Revenue Growth - The growth in brand value is attributed not only to AI but also to Thunderobot's unique position as a leading brand in the eSports equipment industry and its successful penetration into overseas markets [5] - The company has shifted from merely selling devices to offering comprehensive eSports experiences, resulting in a compound annual growth rate of 47.32% for peripheral products from 2019 to 2023 [5][6] - Thunderobot's overseas business has become a significant growth engine, with revenue from international operations increasing from 107 million yuan in 2021 to 1.15 billion yuan in 2024, reflecting a compound annual growth rate of 120.7% [8]

l 7 - 1 在一个充满科技感的年代，一些奇妙的设计不仅成为脑洞大开的看点，也将是推动汽车进步的源泉。 其实，可变形、可折叠方向盘，较早提出这一想法者之一是奥迪，但最先申请专利并进行应用的却是韩国现代的产品。目前可以检索到的是，两年前 现代汽车已经向美国专利商标局提交了可折叠方向盘的专利申请，而且现代汽车准备在旗下高端品牌捷尼赛思上搭载这一产品。 据了解，现代汽车的这款方向盘可以线性地折叠或展开，目的是为了让驾驶员进入车辆时获得更多的空间。通常情况下，对方向盘向上移动，驾驶员座 椅向后移动来获得进出空间，但方向盘的边缘部分仍然占用较多空间。因此，现代汽车的设计，是希望通过将方向盘向下折叠的方式，来进一步拓展车内驾 驶员的空间。同时，这一设计的目的可以帮助将来的L4级自动驾驶车辆，让驾驶员不必再一直抓着方向盘不放。 从已有的设计看，尽管方向盘可折叠，但还是可以确保安全气囊始终面向驾驶员。这也意味着无论在任何情况下，车辆万一遭遇撞击，安全气囊依旧能 从保护驾驶员。 有行业人士坦言，这一设计的价值，就是改善内部空间、方便上下车；同时为高级别自动驾驶车辆提供支持。 反映创新的主旋律 在汽车方向盘的演变中，每一步都凝 ...

【环球网科技综合报道】2025年6月11日晚，努比亚旗下红魔正式发布行业首款9.06英寸OLED电竞平板——红魔电竞平板3 PRO。这款产品以硬件创新与技 术整合为核心，在小屏设备中实现性能、续航与操控的突破，为电竞平板市场树立新标杆。 散热系统采用PAD魔冷散热3.0技术，包含行业首创三明治VC架构、液态金属散热技术，搭配20000转/分涡轮增压风扇，核心温度可降27℃。中置CPU架构 设计避免握持区发烫，有效解决高性能设备运行过热降频问题。 续航方面，红魔电竞平板3PRO配备8200mAh电池（同级小尺寸平板最大容量），满帧运行《崩坏・星穹铁道》续航可达5.5小时，支持80W快充，20分钟充 至50%。全场景充电分离技术与顶部接口设计，解决边充边玩时的握持遮挡问题。 触控体验上，产品首发新思S3930触控芯片，实现2000Hz瞬时触控采样率，搭配MagicTouch技术，触控延迟降低70%，响应速度提升30%，并针对游戏热区 优化灵敏度，支持湿手环境精准操作。 软件层面，平板搭载REDMAGICOS10.5系统，集成红魔姬MORA智能体2.0。游戏功能新增AI语音操控（支持"开枪""趴下"等指令）、AI战 ...

AI 时代，品味（taste）很重要。 这话不止一个人说过，Sam Altman、Cursor 创始人 Michael Truell、微软 CPO Aparna Chennapragada， 以及不少投资人都有过类似的表达，包括今天文章的作者、硅谷知名投资人 Sarah Guo。 当"生产"不再稀缺，品味就是新的稀缺资源。 但品味这件事，尤其是产品品味，又是一个很难量化和流程化的事情。怎么打造一款让用户觉得"有品 味"的产品，虽然有不少成功案例在，但总给人一种只能意会不可言传的感觉。 还好有 Sarah Guo 的这篇文章。 对于到底什么是品味、品味到底有什么用、公司应该如何打造和传达自己的品味都进行了深入的探讨， 有案例有科普有条例，值得细读。 Stripe 的错误提示总是以一句话的形式，比如"这张卡号好像不对"，而不是冷冰冰 的"ERROR_INVALID_PARAMETER"。这是因为他们知道，程序员常常在凌晨两点熬夜调试，这种人 性化的提示能帮大忙。 Spotify 的随机播放功能其实并不是真正意义上的随机。它会刻意避免连续播放同一个歌手的歌曲，比 如在五首歌内不会出现重复。因为纯粹的随机体验往往让人 ...

作者丨邱晓芬 编辑丨苏建勋 6 月 10 日-14 日，一年一度的苹果全球开发者大会（WWDC）在美国加州的Apple Park举办。其中最重磅的主题演讲在北京时间10日凌晨1点进行。 正如此前彭博社记者古尔曼所预测的，"今年的WWDC是一个软件年"——长达92分钟的演讲，没有新硬件发布，甚至连"one more thing"的环节也取消了， 这也让整个大会显得平淡了不少。 此次主题演讲的插曲是，在苹果软件总监克雷格·费德里吉（Craig Federighi）发表开幕词时，一位抗议者大喊大叫了半分钟，随后被保安拉了出去，所幸并 没有造成太大影响。 WDC 2025 在备受关注的AI上，苹果此次并没有拿出大杀器，不过他们显然有了更加开放的态度。 此次，苹果宣布将向第三方开发者开放Apple Intelligence核心大语言模型。未来，开发者们可以直接将苹果的端侧模型集成到应用中，而不是云端部署，这 样能够开发隐私性更强、更低成本的AI应用。 从整场演讲来看，苹果此次并没有太多波澜壮阔的创新，但小打小闹的改进不少，有些还挺有意思。 苹果全家桶 操作系统全部改名字、换风格 和苹果此前预热海报所提示的一般，此次WW ...